一、中文部份
1.中華民國投信投顧公會,「投信投顧產業形象與基金投資行為調查研究報告」,中華民國證券投資信託暨顧問商業同業公會,九十七年。
2.方正璽,「認知風險、產品類型與口碑對偶之關係」,台灣科技大學企業管理系博士論文,九十五年。3.方蘭生,傳播原理,三版,三民書局,八十年。
4.江美儀,「關係結合策略對顧客承諾影響之研究─網際網路資訊不對稱屬性下之分析」,銘傳大學國際企業管理研究所碩士論文,八十九年。5.吳嘉慧,「顧客關係利益與忠誠度之探討,從資訊不對稱屬性分析」,東吳大學企業管理學系碩士論文,九十年。6.吳麗皙,「公司資訊揭露與投資者信念關係之研究」,中國文化大學國際企業管理研究所博士論文,九十年。7.宋文琪,「股票開放型共同基金投資人投資行為研究-以怡富投信基金投資人為例」,政治大學經營管理碩士學程碩士論文,九十二年。8.李宜融,「國內共同基金投資人網路交易行為研究」,南華大學財務管理研究所碩士論文,九十五年。9.李金銓,大眾傳播理論,六版,三民書局,七十九年。
10.李茂政,大眾傳播新論,三版,三民書局,七十九年。
11.杜力平譯,大眾傳播學理論,初版,五南圖書出版公司,八十年。
12.林傑斌、林川雄、劉明德,統計建模與分析程序,初版,文魁資訊股份有限公司,九十四年。
13.林惠玲、陳正倉,統計學-方法與應用,一版,雙葉書廊有限公司,八十八年。
14.翁秀琪,大眾傳播理論與實證,初版,三民書局,八十一年。
15.康毓紋,「國內共同基金投資人之行為研究」,世新大學財務金融學研究所碩士論文,九十六年。16.熊秉元、胡春田、巫和懋、霍德明,經濟學概論,二版,雙葉書廊有限公司,九十四年。
17.盧希鵬,網路行銷-電子化企業經營策略,初版,雙葉書廊有限公司,九十六年。
二、英文部份
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19.Garvin, David A. (1987), “Competing on the Eight Dimensions of Quality,” Harvard Business Review, 65 (6), 101-109.
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32.Ostrom, Amy & Dawn Iacobucci (1995), “Consumer Trade-Offs and the Evaluation of Services” Journal of Marketing, 59 (1), 17-30.
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