臺灣博碩士論文加值系統

由於經濟的成長、國民所得的提高以及週休二日的實施，帶動國內旅遊風氣，再加上近年來文化休閒旅遊已呈趨勢，原住民豐富的文化發展與迴異的歷史背景更激發了民眾對其的好奇心，進入原住民文化園區探索原住民歷史神秘面紗的遊客逐年增加，另一方面，原住民對於保存其傳統文化的自覺提升，開始積極以自身的文化特色發展觀光產業，欲改善或維持文化園區的服務品質及提高遊客滿意度，瞭解遊客觀點是不可或缺的。
本研究驗證了休閒活動涉入（自我表現、吸引力與生活型態中心性）對於地方依戀（地方認同與地方依賴）有顯著正相關，休閒活動涉入中的自我表現與吸引力對體驗感受五個構面皆有顯著正相關，生活型態中心性對思考體驗有顯著正向關係，亦即對於原住民文化有高的涉入程度，其在原住民文化園區亦有高的體驗感受。此外，本研究結果亦證實體驗感受五個構面（感官體驗、情感體驗、思考體驗、行動體驗與關聯體驗）為自我表現與吸引力對地方依戀兩構面（地方認同與地方依賴）之中介變數，而思考體驗與行動體驗為生活型態中心性與地方依戀兩構面之中介變數，也就是說，對於原住民文化有高的涉入程度，透過高的體驗感受會進而產生高度的地方依戀。
希望藉由本研究分析結果，提供原住民文化園區規劃及管理單位未來經營策略應提高之體驗感受來達成吸引遊客之目的以提高遊客對於園區之依戀程度。

Owing to the economic growth and the implement of two-day-off weekend, it has grown the tendency for our citizens to travel on weekend. Moreover, the abundance of the indigenous culture and history which allure people’s curiosity, the tourists, who visit and explore the indigenous historical park, have constantly increased year by year. The indigenous people have positively begun to cultivate their particular tourism due to the self-consciousness of keeping up their tradition. To improve or maintain the service quality of the indigenous cultural park and to make the tourists satisfied, it is essential to u¬nderstand the tourist viewpoint.
This study confirms the relationship that place attachment (place identity and place dependence) would be predicted by activity involvement (self expression, attraction and centrality). And the result also shows that the experience (sense, feel, think, act and relate) was influence by self expression and attraction of activity involvement. The tourists having high involvement for the aboriginal culture tend to have good experience in Taiwan Indigenous Cultural Park. In addition, the results of this study also confirmed the experience (sense, feel, think, act, and relate) as a mediator between involvement and place attachment (place identity and place dependence). Namely, the involvement influence place attachment through the essential process-experience.
Hopefully, this study may provide the scheme of Taiwan Indig¬e¬nous Cultural Park and the future management stratagem should to increase the experience marketing to attracting tourist to Taiwan Indigenous Cultural Park, which can enhance the tourist place attachment.

摘 要 I
目 錄 Ⅲ
表目錄 IV
圖目錄 V
第壹章 緒 論 1
第一節 研究背景與動機 1
第二節 研究目的 4
第三節 研究流程 5
第貳章 文獻探討 7
第一節 遊客休閒活動涉入 7
第二節 地方依戀 13
第三節 遊客體驗感受 21
第參章 研究方法 28
第一節 研究架構與假設 28
第二節 變數之操作性定義與衡量方式 31
第三節 研究對象與抽樣方法 35
第四節 資料分析方法 36
第五節 預試問卷信度分析 37
第肆章 實證分析與研究結果 39
第一節 受訪者背景與特性分析 39
第二節 各構面之敘述性統計 45
第三節 信度分析 48
第四節 Pearson積差相關分析 53
第五節 階層迴歸分析 58
第六節 小 結 69
第伍章 結論與建議 70
第一節 研究結論 70
第二節 建 議 73
第三節 研究貢獻 74
第四節 研究限制 75
第五節 後續研究建議 75
參考文獻 76
附 錄 一 83

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