|
Abstract
The tourist amusement enterprise is a localized and deep-rooted industry in Taiwan. It plays an important role in vitalizing national economy. More than eight million people visited tourist amusement enterprises in 2008. In other words, if one person spent 600 dollars, people all stimulate more than 480 millions for the domestic economy of scale. Therefore, the responsibilities of government to enforce the safety and the quality of tourist amusement enterprises have become very important. So, in order to create a friendly and safe leisure environment, the Bureau of Tourism (Taiwan) have held the annual contests of supervision and inspection on tourist amusement enterprises for several years. The supervision and inspection focus on the maintenance of tourist safety, maintenance and management of tourist amusement facilities, sanitation and beautification of the environment, the management of tourist amusement enterprises, customer services and other aspects of works, which can improve the overall quality and standards of service. Therefore, this study was to explore the distribution of the opinions of supervision and inspection, the improvement conditions and obstacles in annual contests of supervision and inspection on tourist amusement enterprises. This study was also to explore the differences among three rankings of the tourist amusement enterprises regarding the distribution of the opinions of supervision and inspection and the improvement conditions.
This study targeted at seventeen tourist amusement enterprises including eight extraordinarily excellent providers, six excellent providers and three non-rate providers. In this study, the main materials for analyses are documented critics and opinions regarding 24 items (which are divided into six categories) from the board of judges during the inspection and are provided by Tourism Bureau, Republic of China (Taiwan). The results are as follows：
1.The distribution of the opinions of supervision and inspection, and the improvement conditions and obstacles in annual contests of supervision and inspection on tourist amusement enterprises are as follows：
（1）Among the 24 inspection items, the " Public accident liability insurance for the insured amount" has the lowest distribution of the shortcoming opinions regarding the total average of the mentioned rate. In addition, the improvement conditions of these items are the best. There are no obstacles.
（2）Among the 24 inspection items, the "environment clean" inspection item has the highest distribution of the shortcoming opinions regarding the total average of the mentioned rate. In addition, the improvement conditions of these items are the worst. There are obstacles.
2.The differences among three rankings of the tourist amusement enterprises regarding the distribution of the opinions of supervision and inspection and the situation of the improvement are as follows：
（1）The inspection items which all of tourist amusement enterprises improve the shortcomings passively are as follows：the warning of potential hazardous areas, recreational facilities, security, emergency rescue system and accident handling, directional signs, public toilets, environment clean, business management, interpretation signs and information, consumer information and their rights and interests, the image of the business corporation, for a total of eleven. They have high distribution of the shortcoming opinions of supervision and inspection. The differences among the three rankings of the enterprises regading the mentioned rate of these inspection items are small. In addition, the improvement conditions of these items are the worse.
（2）The inspection items which the extraordinarily excellent providers and the excellent providers improve the shortcomings actively, and the non- rate providers improve passively are as follows：Crime prevention measures, parking lots, for a total of two. They have low distribution of the shortcoming opinions of supervision and inspection. The differences among the three rankings of the enterprises regading the mentioned rate of these inspection items are big. In addition, the improvement conditions of these items are the better.
（3）The inspection items which the best-premium-rate improve the shortcomings actively, and the better-premium-rate and the non- listed-rate passively are as follows：Humane facilities, waste disposal, service counter, for a total of three. They are high distribution of the shortcoming opinions of supervision and inspection. The differences among the three rankings of the enterprises regading the mentioned rate of these inspection items are big. In addition, the improvement conditions of these items are the worse.
（4）The inspection items which the excellent providers improve the shortcomings actively, and the extraordinarily excellent providers and the non- rate passively are as follows: Landscaping, for a total of one. It has high distribution of the shortcoming opinions of supervision and inspection. The differences among the three rankings of the enterprises regading the mentioned rate of these inspection items are big. In addition, the improvement conditions of this item is the worse.
（5）The inspection item which all of tourist amusement enterprises improve the shortcomings actively is as follows：Public accident liability insurance for the insured amount, for a total of one. It has low distribution of the shortcoming opinions of supervision and inspection. The differences among the three rankings of the enterprises regading the mentioned rate of these inspection items are small. In addition, the improvement condition of this item is the better.
（6）The inspection items which most of the tourist amusement enterprises improve the shortcomings passively, with few passively are as follows：Construction management, fire fighting facilities, health and safety of labor, sewage and waste water, food sanitation, support the specific facts of supporting the government tourism policies, for a total of six. They have low distribution of the shortcoming opinions of supervision and inspection. The differences among the three rankings of the enterprises regading the mentioned rate of these inspection items are small. In addition, the improvement condition of this item is the better.
According to the results, this study proposes the incentive point of view from the competent authority for policy planning. Consequently, tourist amusement enterprises will pay much attention to improve shortcoming items of supervision and inspection records of Tourism Bureau, Republic of China (Taiwan) board of judges. Then, Tourism Bureau, Republic of China (Taiwan) can achieve a sustained lift in the quality of operation and management of tourist amusement enterprises. In addition, this study proposes that tourist amusement enterprises should carry out regional management, implement audit and coordination functions of management systems, effect the education and training of their employees. Those practices can improved shortcomings of the 24 items of supervision and inspection records. This study suggests that future researchers extend the periods of the materials to be studied and explore the reasons for failure to improve the shortcomings mentioned repeatedly by the board of judges during the inspections.
|