臺灣博碩士論文加值系統

　　Chen(1996)提出的動態競爭理論，對競爭策略有極大貢獻，但從實務的現象觀察，愈來愈多的證據顯示廠商之間同時存在合作與競爭。而過去有關競合的相關文獻又因為無法取得適合之樣本進行實證分析，故多以概念化呈現，本研究克服適合樣本取得之困難，選取台灣的麵粉產業，此產業屬於寡占競爭市場，廠商間的競爭性行動與回應激烈，但各廠商間因聯合採購分組，所以必須進行合作，此合作的必要性將對競爭性行動與回應造成干擾，故本研究透過動態競爭理論、多點競爭理論、策略聯盟等相關理論來探討廠商間在具有合作必要性時，市場共同性與資源相似性對競爭性行動與回應之影響。實證資料來自臺灣五大麵粉廠之一的焦點廠商，其自2002年至2005年間每月對6家經銷商與4家食品加工廠之銷售價格與數量，建構出2002年至2005年焦點廠商與競爭者間攻擊與回應之資料，並對應此期間之聯合採購之分組合作狀況，共同分析廠商間存在之競爭與合作的關係將如何影響廠商間競爭性行動與回應。本研究結果發現：(1)廠商間市場共同性與資源相似性愈高，則攻擊的可能性愈低；(2) 廠商間市場共同性與資源相似性愈高，則回應的可能性愈低；(3)廠商間有高度的合作必要性時，當市場共同性愈高，則攻擊可能性愈低；(4)廠商間有高度的合作必要性時，當市場共同性愈高，則回應可能性愈高。

　　Chen (1996) addressed the Competitive Dynamics Theory which was largely contributed to competitive strategy, but there were more and more evidences showed that firms reside the relationship of cooperation and competition at the same time in empirical observation. However, prior literatures of co-operation were showed in conceptualization because they could not get the suitable sample to em-pirical analysis. This study overcame the difficulty and chose the sample was Tai-wanese flour industry. This industry attached to oligopoly market and competi-tive-response actions were heavily between firms, but they must be cooperated be-cause of centralized procurement. The necessity of cooperation would be moderated competitive actions and response. Then, this study utilized the correlative literatures of Competitive Dynamics Theory, Multi-point Competition Theory, and Strategic Alliance to discuss the influences in competitive actions and response when there were necessity of cooperation, market commonality, and resource similarity be-tween firms. The data came from focal firm which was one of the five biggest flour industries which contained the monthly price and quality of sales from 6 distributors and 4 food processing factories to build the action and response between focal firm and competitor from 2002 to 2005, and corresponded with the centralized procure-ment in this term to analysis how the competitive and cooperative relationship in-fluence competitive actions and responses between firms. This study found: (1) there were more market commonality and resource similarity between firms which would be lower probability to act, (2) there were more market commonality and re-source similarity between firms which would be lower probability to response, (3) there were higher necessity of cooperation and market commonality between firms which would be lower probability to act, (4) there were higher necessity of coopera-tion and market commonality between firms which would be higher probability to response.

謝 誌 II
摘 要 III
ABSTRACT IV
目錄 VI
表目錄 VIII
圖目錄 IX
第一章　緒論 1
第一節 研究動機 1
第二節 研究目的 3
第二章 文獻探討與假設推導 4
第一節 理論基礎 4
第二節 影響價格競爭行動與回應行為的因素 6
第三節 假設推導 9
第三章 研究設計 15
第一節 資料收集 15
第二節 變數定義與衡量 16
第三節 資料分析方法 21
第四節 信度與效度分析 22
第四章　實證結果 24
第一節　描述性統計 24
第二節　假設檢定 25
第五章　結論與建議 32
第一節　研究結論 32
第二節　管理意涵 35
第三節　研究限制與未來研究建議 36
參考文獻 38
中文文獻 38
英文文獻 39

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