跳到主要內容

臺灣博碩士論文加值系統

(44.200.194.255) 您好!臺灣時間:2024/07/22 00:58
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

: 
twitterline
研究生:高雅晴
研究生(外文):Ya-ching Kao
論文名稱:廠商延期預告行為和通路商調適行為關係之研究
指導教授:顧萱萱顧萱萱引用關係
學位類別:碩士
校院名稱:東吳大學
系所名稱:國際經營與貿易學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:中文
論文頁數:87
中文關鍵詞:通路商調適度消費者容忍度延期訊息發佈延期預告
外文關鍵詞:Distributors’ Adaptation BehaviorMarket Tolerance
相關次數:
  • 被引用被引用:1
  • 點閱點閱:273
  • 評分評分:
  • 下載下載:49
  • 收藏至我的研究室書目清單書目收藏:0
廠商延期預告行為是指廠商無法如期於預告日推出產品,而對外發佈產品延後上市的訊息,因為延期廠商的競爭對手可能針對此延期事件做出競爭性的回應行動,再加此消費者可能不願意等待,經由通路商的多方考慮後,使通路商選擇正向或負向的調適行為。過去研究多集中在新產品延期之原因、延期對廠商所造成的影響、及競爭者可能的回應行動,本研究從通路商的角度,探討延期訊息內容、發訊者市場地位、產品因素及二項中介變項(市場容忍度、競爭者之回應強度),如何影響通路商的正向或負向調適行為。
本研究採用問卷發放方式,有效問卷共計151份,並透過結構方程模型(LISREL)分析發現,「消費者容忍度」與「通路商的正向調適度」呈正向關係,即市場容忍度越高,通路商的正向調適度越高;同時,「競爭者回應強度」及「延期產品類別對通路商的重要性」對「通路商的正向調適度」呈正向關係,即競爭者之回應度越高或產品類別對通路商的重要性越高,通路商的正向調適度越高。
Delayed product notice means that a firm’s new product cannot be released as their expectation, so the firm needs to postpone the date to launch. As competitors will aim at this delay, and consumers may reduce their willingness to buy the delayed product, distributors need to decide their reaction, a positive or negative adoption action. Previous researches on product delay have primarily focused on the delay
reasons, the influences to the firms and the possible reaction of competitors. This study investigates how the content of delay introduction, the market position of the announcer, product factors, and two moderator effects (market tolerance and competitors’ reactions) affect distributors’positive or negative adoption action. The theoretical model is tested by using linear structural relation model (LISREL) on a dataset of 151 firms. It is found market tolerance, reaction of competitors, and the type of delayed product are significant interaction with the adoption of distributors.
第一章 緒論................................. 01
第一節 研究背景與動機.......................................... 01
第二節 研究目的............................. 05
第二章 文獻探討............................. 06
第一節 延期上市概念......................... 06
第二節 發訊者市場地位....................... 10
第三節 延期產品因素......................... 13
第四節 延期訊息內容......................... 15
第五節 延期訊息收訊者....................... 17
第六節 通路商調適度......................... 21
第三章 研究方法............................. 25
第一節 研究架構............................. 25
第二節 研究假設............................. 29
第三節 變數之定義與衡量..................... 34
第四節 研究設計............................. 41
第五節 研究對象與樣本來源................... 45
第六節 資料分析方法......................... 46
第四章 研究結果............................. 47
第一節 問卷樣本結構分析..................... 47
第二節 信度分析............................. 51
第三節 因素分析............................. 53
第四節 結構模式分析......................... 60
第五節 假設檢定............................. 61
第五章 研究結論與建議....................... 66
第一節 研究結論............................. 66
第二節 研究建議............................. 69
第三節 研究貢獻............................. 71
第四節 研究限制與未來研究方................. 72
參考文獻.................................... 73
附錄 問卷................................... 77
張春興(1991)。張氏心理學辭典。上海:上海辭書出版社。
鄭仁偉(1995)。組織自主改變、組織慣性與改變績效的關係---台灣電子業推動ISO9000 認證活動實證研究。國立台灣大學商學研究所博士論文。
謝政雄(2000)。以力學位能原理探討影響達成變革所需時間之研究:以推行ISO9000 品保認證為例。國立雲林科技大學企業管理系碩士論文。
黃芳銘(2006)。結構方程模式:理論與應用,七版,台北:五南圖書。
Brennan, R., & Turnbull, P.W. 1999. Adaptive behavior in buyer-supplier relationships, Industrial Marketing Management, 28, 481-495.
Brockhoff,K; V.Rao, 1993. Toward a Demand Forecasting Model for Preannounced New Technological Products, Journal of Engineering and Technology Management.10: 211-228.
Cannon, Joseph P.; Perreault Jr., William D., 1999. Buyer-Seller Relationships in Business Markets, Journal of Marketing Research,36(4): 439-460.
Calanton, R. J., & Schatzel, K. E. 2000. Strategic foretelling: Communication-based antecedents of a firm’s preannouncement behavior, Journal of Marketing, 64(1): 17-30.
Chen, Chung, Ho, Lee, 2007. Intra-IndustryEffects of Delayed New Product Introductions, Review of Pacific Basin Financial Markets and Policies, 10(3): 415-443.
Davis, D.B. 1989. Beating the clock, Electronic Business, 15(11): 20-27.
Douglas Bowman, Gatignon Hubert., 1995. Determinants of Competitor Response Time to a New Product Introduction, Journal of Marketing Research, 32(1): 42-53.
Eliashberg, J., & Robertson, T. S. 1988. New product preannouncing behavior: A market signaling study, Journal of Marketing Research, 25(3): 282-292.
Rajesh Gulati, Dennis Bristow, Wenyu Dou., 2002, A Three-Tier Model Representing the Impact of Internet Use and Other Environmental and Relationship-Specific Factors on a Sales a Agent’s Fear of Disintermediation Due to the Internet Medium. Journal of Marketing, 9(3): 49-84.
Ha’kansson. & John Wiley. & Sons. & Chichester, 1982. International Marketing and Purchasing of Industrial Goods: An Interaction Approach.
Heil,O. & A.Langvardt, 1994. The Interface Between Competitive Market Signaling and Antitrust Law, Journal of marketing, 58(3): 81-96.
Heil,O. & R.Walters,1993. Explaining Competitive Reactions to New Products: An Empirical Signaling Study, Journal of Product Innovation Management, 10(1): 53-65.
Heil,O. & T. Robertson, 1991. Towards a Theory of Competitive Market Signaling: A Research agenda, Strategic Management Journal, 12(6): 403-418.
Hendricks.,& R.Singhal, 1997. Delays in New Product Introductions and the Market Value of the Firm: The Consequences of Being Late to the Market, Management Science, 43(4): 422-436.
Herbig,P.,& J.Milewica, 1994. Market Signaling and Its Role in Business-to-Business Communications, Marketing Intelligence and planning, 12(4): 27-31.
Herbig,P.,& J.Milewica, 1994. Market Signaling in Service industries, Journal of Services Marketng, 8(2): 19-35.
Jack J. Kasulis.; Fred W. Morgan .; David E. Griffith ,; James M. Kenderdine . 1999. Managing Trade Promotions in the Context of Market Power, Journal of the Academy of Marketing Science, 27(3): 320-332.
Kelly, D., & Amburgey, T.L, 1991. Organizational inertia and momentum : A dynamic model of strategic change. Academy of Management Journal, 34: 591-612.
Lawrence, P.R., & Lorsch, J.W.1967. Organization and environment. Boston : Harvard University. Lee, O’Lconnor, 2003. The Impact of Communication Strategy on Launching New Products: The Moderating Role of Product Innovativeness. The Journal of Product Innovation Management, 20: 4-21
Lilly, B. & Walters, R. 1997. Toward a model of new product preannouncement timing, The Journal of Product Innovation Management, 14(1): 4-20.
Miller, D., & Friesen, P.H.1984. Organizations: A quantum view. New Jersey: Prentice-Hall.
Nevens, T. M., Summe, G. L., & Uttal, B. 1990. Commercializing technology: What the best companies do?, Harvard Business Review, 68(3): 154-163.
Ohmae, K. 1985. Managing innovation and new products in key Japanese industries, Research Management, 28(4): 11-18.
Peter S. H. Leeflang, & Dick R. Wittink, 2001. Explaining Competitive Reaction Effects, International Journal of Research in Marketing, 18(1-2):119-137.
Rabino,S,& T.Moore, 1989. Managine New-Producn Announcements in the Computer Industry, Industrial Marketing Management., 18(1): 35-43.
Robertson, T., J. Eliashberg, and T. Rymon., 1995. New Product Announcement Signals and Incumbent Reactions, Journal of Marketing, 59(3): 1-15.
Romanelli, E. & Tushman, M. ,1985. Organizational Evolution: A Metamorphosis Model of Convergence and Reorientation in L. L. Cummings & B, M. Staw, Research in Organizational
Behavior, 355-389.
Schatzel, K. E., Calantone, R. J., & Droge, C. 2001. Beyond the firm’s initial declaration: Are preannouncements of new product introductions and withdrawals alike?, Journal of Product Innovation Management, 18(2): 82-112.
Schatzel, K., & Calantone, R. 2006. Creating market anticipation: An exploratory examination of the effect of preannouncement behavior on a new product’s launch, Academy of Marketing Science., 34(3): 357-366.
Schatzel, Kim; Droge, Cornelia; Calantone, Roger. 2003. Strategic channel activity preannouncements: An exploratory investigation of antecedent effects, Journal of Business Research, 56(12): 923-933.
Singh, J.V., House, R.J., & Tucker, D.J.,1986. Organizational change and organizational mortality, Administrative Science Quarterly, 31: 587-611.
Spence, M., 1974. Job Market Signaling, Quarterly Journal of Economics, Vol.87: 355-374.
Woo, Christine F, 2004. Business-to-business relationship quality, European Journal of Marketing,38(9): 1252-1271.
Wu, Y., Balasubramanian, S., & Mahajan, V. 2004. When is a preannounced new product likely to be delayed?, Journal of Marketing, 68(2): 101-113.
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top