跳到主要內容

臺灣博碩士論文加值系統

(18.204.48.64) 您好!臺灣時間:2021/08/03 13:19
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

: 
twitterline
研究生:鄭琪靜
研究生(外文):Chi-Ching Cheng
論文名稱:節慶展演要素與參與者體驗及地方情感連結關係之探索
論文名稱(外文):The exploratory study on the relationships among festivals' elements of staging, participants' experience and emotional place bonding
指導教授:黃淑君黃淑君引用關係
指導教授(外文):SHU-JUN HUANG
學位類別:碩士
校院名稱:世新大學
系所名稱:觀光學研究所(含碩專班)
學門:民生學門
學類:觀光休閒學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:中文
論文頁數:178
中文關鍵詞:節慶展演要素參與者體驗地方情感連結
外文關鍵詞:participants' experienceemotional place bondingfestivals' elements of staging
相關次數:
  • 被引用被引用:14
  • 點閱點閱:902
  • 評分評分:
  • 下載下載:306
  • 收藏至我的研究室書目清單書目收藏:5
自從行政院提出鼓勵各縣市政府發展城鄉特色的政策後,各地的節慶活動如雨後春筍般出現,然而其中能持續發展的並不多。換句話說,台灣節慶活動的問題在於是否規劃出具地方特色並持續發展,因此探討節慶展演要素與參與者體驗及地方情感連結的關係,將會是相當重要的課題。
本研究採用質性研究,並透過深度訪談法蒐集資料。訪談者包括三個不同種類的音樂節慶參與者。最後,所有的訪談內容透過進一步的分析得出研究結論與相關的行銷建議。而研究結果指出,節慶的獨特性會影響到參與者的體驗與地方情感連結,因此連結地方特色到節慶展演要素是節慶舉辦單位的首要之務。除此之外,發掘出其他的節慶展演要素項目、注意展演要素應有的主配角之別,以及將節慶深耕於地方等,這些對於節慶活動在地方永續發展都是相當重要的。
Since The Executive Yuan of Taiwan has launched many policies to encourage the local governments to develop their own different characteristics, a large number of local festivals are prospering. However, only few festivals among these can be sustained development. In other words, the problems of festivals in Taiwan are the plans that whether have local characteristics and sustained development or not. Therefore, it will become an important topic for the exploratory research on the relationships among festivals' elements of staging, participants' experience and emotional place bonding.
This research adopts qualitative research method and through in-depth interviews to collect data. The interviewees include three different kinds of music festivals' participants. Finally all the results of interviews are further analyzed to generate research conclusions and relevant marketing suggestions, and then the research conclusions indicated that the uniqueness of festivals will influence participants' experience and emotional place bonding, therefore, connecting local characteristics to festivals' elements of staging are first assignment for the host organization of festival. In addition, finding other items of festivals' elements of staging, distinguishing between leading and subordinate from festivals' elements of staging, and rooting festivals to place, these are very important for festivals to develop consistently in place.
目錄
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 4
第二章 文獻回顧 5
第一節 台灣節慶活動之發展與現況 5
第二節 節慶活動之定義與展演要素 8
第三節 參與者體驗 22
第四節 地方情感連結 29
第三章 研究設計 37
第一節 名詞解釋 37

第二節 研究概念圖 39
第三節 研究問題 39
第四節 研究範圍 40
第五節 研究對象與抽樣方法 44
第六節 研究方法 44
第七節 訪談內容 45
第四章 研究分析及討論 47
第一節 參與者對節慶活動主題與展演要素的認知 47
第二節 參與者的各種不同體驗形式及與展演要素間的關係 57
第三節 參與者的地方情感連結及與其體驗間的關係 65
第五章 結論與建議 72
第一節 研究結論 72
第二節 研究建議 82
參考文獻 87
附錄一 訪談問題 95
附錄二 深度訪談紀錄 97
一、中文部份
1. 大事紀,台灣國家公園網站,上網日期:2007/12/22,取自
http://np.cpami.gov.tw/index.php?option=com_content&task=view&id=2049&Itemid=10
200。
2. 王育英,梁曉鶯譯(2000),體驗行銷(Schmitt, B. H.著),台北:經典傳訊,(原文於1999年出版)。
3. 交通部觀光局(2002),觀光政策白皮書,台北:交通部觀光局。
4. 吳宗瓊、朱育瑩和蔡秀玲(2004),地方觀光行銷策略之探討-墾丁地區節慶活動與非活動期間之不同,觀光研究學報,30(4),87-100。
5. 呂怡儒 (2001),台北近郊森林地方感之研究,國立台灣大學森林學研究所未出版碩士論文,台北。
6. 李英弘,林朝欽 (1997),地方情感概念在戶外遊憩研究上之探討,1997 休閒遊憩觀光研究成果研討會:休閒遊憩行為,中華民國戶外遊憩學會,281-294。
7. 姜貞吟(2001),法國觀光節慶--Sarlat 戲劇節,載於劉大和(主編),APEC 精選議題系列2(頁30-37),台北:APEC 研究中心。
8. 姜貞吟,劉大和(2001),卡薩爾斯音樂節Festival Pablo Casals--文化節慶與區域發展,載於劉大和(主編),APEC 精選議題系列2(頁22-29),台北:APEC 研究中心。
9. 流浪者之歌音樂節歷屆網站,上網日期:2007/12/22,取自
http://www.treesmusic.com/festival/2007mmf/frame.htm。
10. 音樂類型,維基百科網站,上網日期:2007/12/22,取自
http://zh.wikipedia.org/w/index.php?title=Category:%E9%9F%B3%E6%A8%82%E9%A
1%9E%E5%9E%8B&variant=zh-tw。
11. 貢寮國際海洋音樂祭,維基百科網站,上網日期:2007/12/22,取自
http://zh.wikipedia.org/w/index.php?title=%E8%B2%A2%E5%AF%AE%E5%9C%8B%
E9%9A%9B%E6%B5%B7%E6%B4%8B%E9%9F%B3%E6%A8%82%E7%A5%AD&v
ariant=zh-tw。
12. 貢寮國際海洋音樂祭官方網站,上網日期:2007/12/22,取自
http://tour.tpc.gov.tw/hohaiyan2007/index.html。
13. 高俊雄(1993),休閒參與體驗形成之分析,戶外遊憩研究,6(4), 1-12。
14. 夏業良,魯煒譯(2003),體驗經濟時代(Pine Ⅱ, B. J., & Gilmore J.H.著),臺北:經濟新潮社,(原文於2000年出版)。
15. 陳希林,閻蕙群譯(2004),節慶與活動管理(Allen, J., O’Toole, W., McDonnell, I., & Harris, R.著),臺北:五觀藝術管理,(原文於2002 年出版)。
16. 陳柏州與簡如邠(2004),台灣的地方新節慶,台北:遠足文化。
17. 彭縱仁,練乃華(2005),廣告音樂在不同涉入型態下之效果與影響機制,管理學報,22(4),415-428。
18. 程志宇,段姍(2005),音樂營銷的應用及注意事項,商場現代化,453,99-100。
19. 黃彥憲譯(2001),付費體驗的時代(Rifkin, J.著),台北:遠流,(原文於2000出版)。
20. 劉大和(2003),2002 年台灣文化觀光節慶的初步檢討與前瞻,上網日期:2006/12/28,取自知識台灣、戀戀台灣網站:http://home.kimo.com.tw/liutaho/。
21. 劉毓妮,林晏州(1993),遊客對激流泛舟環境屬性之偏好,戶外遊憩研究,6(3),53-75。
22. 潘桂成譯 (1998),經驗透視中的空間和地方 (Tuan, Yi-Fu著),台北:國立編譯館,(原文於1977年出版)。
23. 羅漢等譯(2002),科特勒深探大亞洲:人潮、金潮與地方再造(Kotler, P.著),台北:商智文化,(原文於2001 年出版)。
二、英文部份
1. Avraham, E. (2004). Media strategies for improving an unfavorable city image. Cities, 21(6), 471-479.
2. Baker, J., Levy, M., & Grewal, D. (1992). An experimental approach to making retail store environment decisions. Journal of retailing, 68, 445-460.
3. Bitner, M. J., (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56, 57-71.
4. Brandenburg, A. M., & Carroll, M. S. (1995). Your place or mine? The effect of place creation on environmental values and landscape meanings. Society and Natural Resources, 8, 381-398.
5. Bricker, K. S., & kerstetter, D. L. (2000). Level of specialization and place attachment: An exploratory study of whitewater recreationists. Leisure Sciences, 22, 233-257.
6. Cheng, C.-K. (2007). Understanding visual preferences for landscapes: An examination of the relationship between aesthetics and emitional bonding. Texas A & M Univeristy, College Station.
7. Chhabra, D., Healy, R., & Sills, E. (2003). Staged authenticity and heritage tourism. Annals of Tourism Research, 30(3), 702-719.
8. Chubb, M. & Chubb, H.R. (1981).One third of our time? An introduction to
recreation behavior and resources. New York: John Wiley & Sons, Inc.
9. Clawson , M. & Knetsch, J. L. (1966).Economics of Outdoor Recreation. Baltimore: Johns Hopkins Press.
10. Crompton, J. L., & McKay, S. L. (1997). Motives of visitors attending festival events. Annals of Tourism Research, 24(2), 425-439.
11. Dees, W., Bennett, G., & Tsuji, Y. (2007). Attitudes Toward Sponsorship at a State Sports Festival. Event Management, 10(2), 89-101.
12. Derrett, R. (2003). Making Sense of How Festivals Demonstrate a Community's Sense of Place. Event Management, 8(1), 49-58.
13. Dewar, K., Meyer, D., & Li, W. L. (2001). Harbin, lanterns of ice, sculptures of snow. Tourism Management, 22, 523-532.
14. Feldman, R. M. (1990). Settlement-identity: psychological bonds with home places in a mobile society. Environment and Behavior, 22, 183-229.
15. Formica, S., & Uysal, M. (1998). Market segmentation of an International
Cultural-Historic Event in Italy. Journal of Travel Research, 36(4), 16-24.
16. Fredline, L., Jago L., & Deery M. (2003). The Development of a Generic Scale to Measure the Social Impacts of Events. Event Management, 8(1), 23-37.
17. Getz, D. (1989). Special Events: Defining the Product. Tourism management, 8, 125-137.
18. Getz, D. (1991).Festivals special events, and tourism. New York: Van Nostrand Reinhold.
19. Getz, D. (1997).Event management and event tourism. New York: Cognizant
Communication.
20. Getz, D., Andersson, T., & Larson, M. (2007). Festival Stakeholder Roles: Concepts and Case Studies. Event Management, 10(2), 103-122.
21. Gibson, C., & Davidson, D. (2004). Tamworth, Australia’s ‘country music capital’: place marketing, rurality, and resident reactions. Journal of Rural Studies, 20, 387-404.
22. Goldblatt, J. J. (1997).Special events: best practices in modern event management(2nd ed.). New York: Van Nostrand Reinhold.
23. Greider, T., & Garkovich, L. (1994). Landscapes: The social construction of nature and the environment. Rural Sociology, 59(1), 1-24.
24. Hanlon, C., & Stewart, B. (2006). Managing Personnel in Major Sport Event
Organizations: What Strategies are Required? Event Management, 10(1), 77-88.
25. Hinch, T. (1996). Urban Tourism: Perspectives on Sustainability. Journal of Sustainable Tourism, 4(2), 95-110.
26. Holbrook, M. B. & Hirschman, E. C., (1982). The Experiential Aspects of Consumption: Consumer Fantasies, Feeiings, and Fun. Journal of Consumer Research, 9, 132-140.
27. Ittelson, W. H., France, K. A., & O’Hanlon, T. J. (1976). The nature of environmental experience. In S. Wagner, S. Cohen, & B. Kaplan (EDS.), Experiencing the Environment (pp. 187-206). New York: Plenum Press.
28. Jackson, R. (1997).Making special events fit in the 21st century. Champaign, IL: Sagamore Pub.
29. Kavaratzis M., & Ashworth G.J. (2007) Partners in coffeeshops, canals and commerce: Marketing the city of Amsterdam. Cities, 24(1), 16-25.
30. Kavaratzis, M. (2004). From city marketing to city branding. Place Branding, 1(1), 58-73.
31. Kim, H., Borges, M. C., & Chon, J. (2005). Impacts of environmental values on tourism motivation: The case of FICA, Brazil. Tourism Management, 27, 957-967.
32. Kotler, P. (1973). Atmospherics as a Marketing Tool. Journal of Retailing, 49, 48-64.
33. Kyle, G. T., Absher, J. D., & Graefe, A. R. (2003). The moderating role of place attachment on the relationship between attitudes toward fees and spending preferences. Leisure Sciences, 25(1), 33-50.
34. Kyle, G.T., Mowenb, A. J., & Tarrant, M. (2004). Linking place preferences with place meaning: An examination of the relationship between place motivation and place attachment. Journal of Environmental Psychology, 24, 439-454.
35. Lee, Y.-K., Lee, C.-K., Lee, S.-K., & Babin, B.J. (2008). Festivalscapes and patrons' emotions, satisfaction, and loyalty. Journal of Business Research, 61, 56–64.
36. Litvin, S. W., & Fetter, E. (2006). Can a festival be too successful? A review of Spoleto, USA. International Journal of Contemporary Hospitality Management, 18(1), 41-49.
37. MacInnis, D. J., & Park, C. W. (1991). The Differential Role of Characteristics of Music on High and Low Involvement Consumers’ Processing of Ads, Journal of Consumer Research, 18, 161-123.
38. McDonnell, I., Allen, J., & O’Toole, W. (1999).Festival and Special Event Management, Brisbane: John Wiley and Sons.
39. Mehmetoglu, M. (2002). Economic scale of community-run festivals: A case study. Event Management, 7(2), 93-102.
40. Milligan, M. J. (1998). Interactional past and potential: the social construction of place attachment. Symbolic Interaction, 21, 1–33.
41. Milman, A. (1998). The impact of tourism and travel experience on senior travelers' psychological well-being. Journal of Travel Research, 37(12), 166-170.
42. Moore, R. L., & Graefe, A. R. (1994). Attachments to recreation settings: The case of rail-trail users. Leisure Sciences, 16, 17-31.
43. Olshavsky, R. W., & Granbois, D. H. (1979). Consumer Decision Making—Fact or Fiction? Journal of Consumer Research, 6, 93-100.
44. Prentice, R., & Andersen, V. (2003). Festival as creative destination. Annals of Tourism Research, 30(1), 7-30.
45. Proshansky, H. M., Fabian, A. K., & Kaminoff, R. (1983). Place-identity: Physical world socialization of the self. Journal of Environmental Psychology, 3, 57-83.
46. Relph, E. (1976).Place and placelessness. London: Pion.
47. Rice, G., & Urban, M. A. (2006). Where is river city, USA? Measuring community attachment to the Mississippi and Missouri rivers. Journal of Cultural Geography, 24(1), 1-35.
48. Ryden, K. C. (1993).Mapping the Invisible landscape: Folklore, writing, and the sense of place. Iowa City, IA: University of Iowa Press.
49. Saleh, F., & Ryan, C. (1993). Jazz and knitwear: Factors that attract tourists to festivals. Tourism Management, 14(4), 289-297.
50. Schmitt, B. (1999). Experiential Marketing. Journal of Marketing Management, 15, 53-67.
51. Schneider, I. E., & Backman, S. J. (1996). Cross-cultural equivalence of festival motivations: A study in Jordan. Festival Management and Event Tourism, 4, 139-144.
52. Schreyer, R., Jacob, G., & White, R. (1981). Environmental meaning as a determinant of spatial behavior in recreation. Proceedings Applied Geography Conference, 4, 294-300.
53. Sheth, J. N. (1979). The Surpluses and Shortages in Consumer Behavior Theory and Research. Journal of the Academy of Marketing Science, 7(4), 414-427.
54. Stedman, R. C. (2002). Toward a social psychology of place: Predicting behavior from place-based cognitions, attitude, and identity. Environment and behavior, 34(5), 561-581.
55. Stokols, D. & Shumaker, S.A. (1981).People in places: A transactional view of settings. In J.H. Harvey (Ed.), Cognition, social behavior and the environment. Hillside, NJ: Lawrence Erlbaum Associates.
56. Thrane, C. (2002). Music Quality, Satisfaction, and Behavioral Intentions Within a Jazz Festival Context. Event Management, 7(3), 143-150.
57. Uysal, M., Chen, J. S., & Williams, D. R. (2000). Increasing state market share through a regional positioning. Tourism Management, 21, 89-96.
58. Wearing, B. M., & Wearing, S. L. (1996). Refocusing The tourist experience: The flamer
and the chorister. Leisure Studies, (15), 229-243.
59. Williams, D. R., Patterson, M. E., & Roggenbuck, J. W. (1992). Beyond the commodity metaphor: Examining emotional and symbolic attachment to place. Leisure Sciences, 14, 29-46.
60. Winchestera, H. P. M., & Rofe M. W. (2005). Christmas in the ‘Valley of Praise’: Intersections of the rural idyll, heritage and community in Lobethal, South Australia. Journal of Rural Studies, 21, 265-279.
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top