臺灣博碩士論文加值系統

本研究是一個縱斷性， 質化之個案研究，個案公司為LCD面板材料、設備之代理商，主要代理的廠商為日本廠，其次為韓國廠。創業者離職自行創業創業,主要經營項目為光通訊、液晶關聯裝置、液晶材料、新素材、環境機器、光學及分析儀器等。客戶包含新竹科學、台南園區等多家知名電子廠及中南部知名公司。主要產品為液晶關聯裝置、液晶材料、新素材、光學及分析儀器等；主要服務為代理商、設備維修、材料販售。本研究深入探討個案公司創業者之特質,外部網路脈絡, 及其動態能力之演化過程及建構。研究結果發現，個案公司在面對創業初期艱難經營環境時，反而改變其創業者思維、積極適應產業演化的趨勢，並透過調整外部網絡關係結構，以建構並學習互補性能力，進一步藉由新的網絡關係，成功地由單純販賣化學分析檢驗儀器，轉型為顧客導向的光電產業經營。現今，個案公司更藉由海內外網路直接反應當地市場的需求，逐漸轉為以市場導向行銷觀念的經營模式。

This is a longitudinal and qualitative case study. The focus of this study is a company in Taiwan which sells LCD panel materials and relevant equipments. This company also offers island-wide service as an agent of specific Japanese, Korean LCD equipment manufacturers. Among its buyers and clients are some famous electronic companies spreading over Hsin-Chu Science Park, Central-Taiwan Science Park and Tainan Science Park. In this study, the correlation among the entrepreneur’s characteristics, external network of the case company and its deductive route of dynamic capabilities, will be examined and discussed. The outcome of this study showed, the company had to modify its original enterprising spirits throughout the hardship of pioneering process, in order to actively fit in the swiftly changing trend. In addition, by adjusting the company’s relative structure of external network, the entrepreneur not only acquired timely complementary ability in its analytical instrument sale market, it also successfully developed a survival technique which helped stretch its business out to a more flexible, customer-oriented optoelectronics industry. Currently, this company has managed to switch its business model to a “market orientation”, due to direct reflections of its up-to-date domestic and overseas network. This study has well exemplified the positive strengthening upon building a new company’s dynamic capability, due to both the entrepreneur’s characteristics and its external network. Therefore, they both have influence on creating enterprise’s competitive advantage.

中文摘要 i
英文摘要 ii
誌 謝 iii
目 次 iv
表 次 v
圖 次 vi
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 1
第二章 理論基礎與文獻回顧 3
第一節 創業者特質 3
第二節 社會網絡 8
第三節 動態能力 9
第四節 資源基礎觀點與企業競爭力 15
第五節 本章小結 18
第三章 個案分析 19
第一節 個案公司介紹 19
第二節 台灣液晶顯示器產業建廠歷程 26
第三節 創業源由及過程 27
第四章 研究發現與命題推演 30
第一節 新創企業之動態能力 30
第二節 創業者特質與公司動態能力之建構 32
第三節 創業者特質與企業動態能力之建構 35
第四節 動態能力與企業競爭力 36
第五章 結論與討論 39
第一節 研究結論 39
第二節 研究限制與未來研究方向 43
參考文獻 44

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