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研究生(外文):Teng, Chia-Shin
論文名稱(外文):The Study of Using Many-Facet Rasch Measurement to Evaluate the Correlation between Sustainable Product Serviceability and Customer Dependence
指導教授(外文):Shieh, Chih-ChengChang, Hsiang-Tang
外文關鍵詞:Paper-bindingE-BookCustomer DependenceProduct ServiceabilitySustainable ProductMany-Facet Rasch MeasurementICT
  • 被引用被引用:2
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消費者依賴決定產品在市場上之生命週期,具高依賴之產品意味著該產品提供較佳服務而能夠刺激顧客購買意願。對於永續產品發展而言,如果能有一系統性之數量化調查評估程序,可提供設計或銷售策略之擬定,將有利於次世代先進產品之研發與推展。本研究是以羅許量測(Rasch Measurement)中「單向度(Unidimensionality)」和「多層面(Many-Facet)」之模式為核心,引入永續產品設計之概念來建立一可行之量化評估流程。此流程包含經專家支援檢視之問卷訪查、再以羅許量測進行產品服務和消費者依賴間之關聯評估、最後依據評估結果闡釋產品優缺與消費者意向。本研究以兩個案例進行實測,首先在紙張裝訂工具評比中,嘗試探索受測使用者和6種不同型式樣本產品間之關係,以「二元計分模式(Dichotomous Model)」讓受測使用者給予為每個樣本產品評分,評比結果顯示永續型產品能獲得受測使用者於消費時之好奇,卻無法在裝訂性能與拆除便利上取得完全優勢。在閱讀工具評比部分,是以「多元計分模式(Polytomous Model)」方式實施訪查,將傳統紙本書、電子書瀏覽器與電子書瀏覽平台進行評比,結果顯示屬於綠色資訊傳遞技術(Green Information Communication Technology, Green ICT)產品之電子書裝置,因視覺成效功能無法普遍讓多數受測使用者滿意,且無有計畫之大量推展,造成無法有效於台灣推廣。故電子書瀏覽器產品如要在台灣推廣,勢必需解決此問題。經過成功之案例實行,本研究期望未來能將此評估程序提供給企業或設計者進行提升永續產品服務性之用。
Serviceability of a sustainable product could increase customer dependence, and customer dependence could dominate whether the sustainable product survives on the market. Therefore it is significant to understand the correlation between sustainable product performance and customer dependence. The correlation can reveal whether the product needs to be improved or redesigned. For engineers and designers, a sustainable product’s expected specifications are tangible; however, the product serviceability and the customer dependence are abstract and they are hard to be measured. In practice, some unmeasured components, such as private impression and psychological factor, would influence the customer dependence. The aim of this research is to employ a feasible and effective approach, many-facet Rasch analysis, which is originated in Item Response Theory, for measuring the correlation. The analysis use with dichotomous or polytomous response, and it considers the components, which result in the abstract product serviceability and customer dependence, are interactive facets. Further, the expert-supported questionnaire investigation is the medium for obtaining the customer intention. The each question can represent a specific service item, and all the questions are grouped according to the corresponding attributes. The customer can express his likes and dislikes on the respective item after trials. Consequently, the analysis at least takes four facets into account, and they are product types, customers, service groups and detailed service items. For the questionnaire data computation, a business computer tool, FACETS, is operated to locate the measurement values. The values and related outputs can numerically disclose the correlation and then give the interpretation about the product serviceability and the customer dependence. This research illustrated the above-mentioned idea by two evaluation cases. The first dichotomous case was about paper-binding tools. Two green-design products were attractive and outstanding in performance but needed more merchandising in the market. The second polytomous case was comparing traditional paper book, e-book reader device and PC/NB-based e-book reader. The analysis result revealed that the e-book reader device, which is so-called “green ICT product,” still has some weak visual performances and also need more promotion in Taiwan.
誌 謝iii
目 錄v
第一章 緒 論1
1-1 前言1
1-2 研究動機2
1-3 研究目的2
1-4 本文架構3
第二章 文獻探討5
2-1 羅許量測5
第三章 研究方法13
3-1 羅許量測之發展與演進14
3-5 小結26
第四章 研究案例A:紙張裝訂工具評比27
4-1 挑選紙張裝訂工具樣本與特徵說明27
4-2 問卷設計29
4-3 問卷訪查30
4-4 FACETS軟體分析30
4-5 服務與依賴關聯程度分析52
4-6 小結53
第五章 研究案例B:閱讀工具評比55
5-1 電子書之定義和發展現況56
5-2 專家問卷設計59
5-3 問卷訪查62
5-4 FACETS軟體分析64
5-5 服務與依賴關聯程度分析84
5-6 小結86
第六章 結論與建議89
6-1 結論89
6-2 建議89
6-3 未來發展90
附錄一 案例A訪查問卷95
附錄二 案例A於FACETS輸入檔101
附錄三 案例A於FACETS輸出檔(部分)105
附錄四 案例B專家問卷109
附錄五 案例B訪查問卷127
附錄六 案例B於FACETS輸入檔135
附錄七 案例B於FACETS輸出檔(部分)139
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