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研究生:劉价哲
研究生(外文):Chieh-Che Liu
論文名稱:海外投資事業生命週期各階段重要經營管理議題之探討研究-以研發密度高之台商為例
論文名稱(外文):The shifting of critical management issues during all stages of life cycle of foreign investment ventures. – Cases of Taiwan enterprises with high R&D density in mainland China.
指導教授:雷漢聲雷漢聲引用關係
學位類別:碩士
校院名稱:國立雲林科技大學
系所名稱:企業管理系碩士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:中文
論文頁數:94
中文關鍵詞:策略議題大陸投資經營績效管理議題台商
外文關鍵詞:Mainland InvestmentManagement Issue.Taiwan BusinessmanBusiness EffectivenessStrategic Issues
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  • 被引用被引用:2
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摘要
台商西進大陸已有一段很長的時間,這些年來,當地的陸資企業越來越多,可想而知,投資的環境也相對的更趨嚴峻,但從統計數據中可看出,每年前往投資的台商數量仍然在成長。但新進入的廠商與進入己有一段時間的廠商相較之下,是否在策略及管理上的重視度會有所不同?
經過分析,我們發現,在高研發密度之企業中,無論是管理或是策略上的議題,成長期或成熟期之公司,皆比新成立之公司重視,此也顯示,大多數之高研發密度企業,在草創時期,較注重在行銷或研發,等組織成長至某一階段後才慢慢開始注重管理方面的問題。另外也發現企業越重視的議題若做得越滿意,績效就會越好。此與Robinson & Pearce(1988)以及Miller(1896)等學者的策略類型實證研究所提出之說法有一致的結果。可看出廠商重視的議題的確會對其經營績效的表現產生影響。
本研究以調查研究法,選擇高研發密度之台商做為研究對象,共回收76份有效問卷。經由相關統計分析,以瞭解產業目前情況。
根據資料分析結果,本研究得到下列幾項發現:
一、高研發密度產業中,成長期或成熟期之公司,比新成立之公司更重視策略議題。
二、高研發密度產業中,成長期或成熟期之公司,比新成立之公司更重視管理議題。
三、越重視的議題若做得 越滿意,績效就會越好。

關鍵字:大陸投資、經營績效、台商、策略議題、管理議題
Abstract

Taiwanese Businessman has been doing business in the mainland for a long period of time. During these years, the amount of local enterprises there is more than ever. As a result, the investment environment is getting harder. From the statistics, the number of Taiwanese businessman going to the mainland is still increasing. To find out is there any differences of the strength they lay on strategy and management between the enterprise in inception, high-growth, and maturity.

Through analysis, it indicates that the enterprises, in the high R&D density industry, in high-growth or maturity will lay more strength on strategy and management than the enterprises in inception. The majority of the high R&D density industry in inception, they might focus on marketing and R&D. Afterward, they might focus on the management issue. It also shows that when the important issues are doing fine, the performance is getting better. The result is consistent with the results of the relevant scholars’ experimental research of strategy types such as the statements of Robinson & Pearce (1988) and Miller (1896). It shows that the strength they lay on the issue will influence performance.

Survey research method is used in this study. Taiwanese high R&D density enterprises are the samples of this research. There are 76 effective questionnaires collection. Through statistical analysis, it has given more understanding of the current industry condition.

According to the result, we found:
1.In high R&D density industry, the enterprise in high-growth and maturity tend to emphasize the strategic issues related to dealing with the external environment.
2.In high R&D density industry, the enterprise in high-growth and maturity lay more strength on management issue than the enterprise in inception.
3.Any enterprise on strategic and management issue, the better the emphasize issue is, the better performance.

Key words : Mainland Investment, Business Effectiveness, Taiwan Businessman,
Strategic Issues, Management Issue.
目 錄
第壹章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 4
第三節 研究流程 5
第四節 研究架構 6
第貳章 文獻探討 7
第一節 組織生命週期 7
第二節 企業成長階段與企業內部管理因素之相關文獻 24
第三節 競爭策略之探討 29
第四節 績效與策略和管理議題 41
第参章 研究方法 43
第一節 研究架構 43
第二節 研究假說 45
第三節 變項定義與衡量 50
第四節 問卷設計與回收 56
第五節 資料分析方法 58
第六節 基本資料分析 60
第肆章 資料分析 62
第一節 研究構面信效度檢定 62
第二節 依策略與管理重視程度做集群分析 68
第三節 依不同生命週期階段之策略議題重視程度做獨立性檢定 70
第四節 重視議題與績效間的影響做迴歸分析 74
第伍章 結論與建議 78
第一節 研究假說驗證 78
第二節 研究建議 79
參考文獻 82
附錄:本研究問卷 88
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