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研究生:何鍇均
研究生(外文):Kai-Chiun He
論文名稱:從中心廠之觀點探討工具機產業衛星廠創造之顧客價值
論文名稱(外文):The Customer Value Creation of Satellite Factory in the Machine Tool Industry: The Perspectives of Central Factory
指導教授:賴其勛賴其勛引用關係
指導教授(外文):Chi-Shiun Lai
學位類別:碩士
校院名稱:國立雲林科技大學
系所名稱:企業管理系碩士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:中文
論文頁數:84
中文關鍵詞:產業網絡關係價值供應商工具機
外文關鍵詞:industrial networkrelationship valuemachine toolsupplier.
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在現今全球競爭激烈的情勢下,探討與供應商的「夥伴關係」實在是不容易,很難想像企業注意價格以外的東西。而有效管理與合作夥伴之間的互動關係,也是企業建立競爭優勢的來源之一。雖然供應商與顧客企業的價值分享相當重要,然而,目前在價值管理的領域內卻尚未瞭解當中的內涵。台灣的企業型態是以中小企業居多數,眾多的中小企業更基於專業分工、彈性互補的理念,彼此間形成一層層緊密的合作網絡關係。工具機產業是台灣少數以自有品牌行銷國際的重要產業之一,其經營型態又以中小企業居多,因此,台灣地區重要的產業「工具機產業」與其綿密的供應商網絡,更是值得進一步地加以探討,並從中獲得更多關於關係價值之內涵。
本研究以台灣中部地區工具機產業為研究對象,以工具機中心廠為觀點,探討中心廠與供應商的關係價值,並以紮根理論作為資料蒐集與分析的方法。結果發現,中心廠與供應商之間存在著59個關係利益的概念,經過類別化譯碼後,產生35個利益相關類別,再透過買方與賣方之能力/資源、機制/條件,為資料分析之輔助工具,藉以更清楚了解關係利益形成之歷程,本研究最後得到5項關係利益,分別為『品質提升』、『交期準確』、『成本降低』、『技術提升』、『危機管理』。
Under intense global competition nowadays, it’s actually not easy to discuss the “partner relationship” with suppliers, and it’s difficult to imagine that an enterprise would pay attention to things beyond price. Moreover, to effectively manage the interaction relationship with a cooperation partner is one of the sources for the enterprise to establish competitive superiority. Although the sharing of value between the supplier and the enterprise as customer is very important, presently people have not comprehended the connotation of relationship value well enough in the field of value management . Most of the enterprises in Taiwan are of small and medium enterprises, and based on the philosophy of professional division of labor and complementary flexibility, these numerous small and medium enterprises form a tight cooperation network relationship layer by layer with one another. Meanwhile, machine tool industry is one of the few important industries in Taiwan that are engaged in the marketing to the international world with private brand, and most of its operating pattern is of small and medium enterprises. Hence, it’s worthwhile to do further exploration on machine tool industry—an important industry in Taiwan and its tight supplier network in order to acquire more connotation regarding relationship value from it.

The research took machine tool industry in Central Taiwan as the research subject to probe into the relationship value between a central factory and a supplier from the perspective of central factory, and adopted grounded theory to be the method of data collection and analysis. As a result, the research found that there were 59 concepts of relationship interest existing between the central factory and the supplier. Through categorized decoding, 35 categories of interest correlation were produced; then, via the buyer’s and seller’s ability/ resource, and mechanism/ condition as the auxiliary tools of data analysis so as to understand the relationship interest’s process of formation more clearly, consequently, the research got five relationship interests, which were “quality elevation,” “precise delivery time,” “lowering the cost,” “promotion of technology,” and “crisis management.”
目錄
摘要---------------------------------------------------------------------------------------------------------i
英文摘要--------------------------------------------------------------------------------------------------ii
誌謝--------------------------------------------------------------------------------------------------------iii
目錄--------------------------------------------------------------------------------------------------------iv
表目錄-----------------------------------------------------------------------------------------------------vi
圖目錄----------------------------------------------------------------------------------------------------vii
第一章 緒論------------------------------------------------------------------------------------------01
1-1 研究背景與動機--------------------------------------------------------------------------01
1-2 研究目的-----------------------------------------------------------------------------------02
1-3 研究範圍-----------------------------------------------------------------------------------02
1-3-1 中小企業認定標準--------------------------------------------------------------------03
1-3-2 工具機的定義--------------------------------------------------------------------------04
1-3-3 工具機產業的分類標準--------------------------------------------------------------04
1-3-4 地理範圍---------------------------------------------------------------------------------05
1-4 章節架構----------------------------------------------------------------------------------05
第二章 文獻探討------------------------------------------------------------------------------------07
2-1 工具機產業結構之介紹----------------------------------------------------------------07
2-2 全球與台灣工具機產業概況--------------------------------------------------------08
2-2-1 全球工具機產業概況-----------------------------------------------------------------08
2-2-2 台灣工具機產業概況-----------------------------------------------------------------09
2-3 供應商管理------------------------------------------------------------------------------12
2-3-1 供應商之意涵--------------------------------------------------------------------------12
2-3-2 供應商審核與認證--------------------------------------------------------------------12
2-3-3 供應商關係------------------------------------------------------------------------------13
2-4 產業網絡----------------------------------------------------------------------------------17
2-5 組織間關係相關理論-------------------------------------------------------------------17
2-6 關係價值-----------------------------------------------------------------------------------20
2-6-1 價值定義---------------------------------------------------------------------------------20
2-6-2 價值內涵---------------------------------------------------------------------------------20
2-6-3 關係價值創造與衡量-----------------------------------------------------------------22
第三章 研究方法------------------------------------------------------------------------------------24
3-1 質性研究-----------------------------------------------------------------------------------24
3-2 紮根理論-----------------------------------------------------------------------------------25
3-3 紮根理論之研究程序-------------------------------------------------------------------26
3-3-1 原則---------------------------------------------------------------------------------------26
3-3-2 資料蒐集---------------------------------------------------------------------------------26
3-3-3 資料分析---------------------------------------------------------------------------------27
3-4 研究流程與設計--------------------------------------------------------------------------28
3-4-1 研究步驟---------------------------------------------------------------------------------28
3-4-2 研究抽樣---------------------------------------------------------------------------------31
3-4-3 研究資料蒐集--------------------------------------------------------------------------31
第四章 個案分析與探討--------------------------------------------------------------------------33
4-1 受訪公司基本資料----------------------------------------------------------------------33
4-1-1 A公司簡介------------------------------------------------------------------------------33
4-1-2 B公司簡介------------------------------------------------------------------------------33
4-1-3 C公司簡介------------------------------------------------------------------------------34
4-1-4 D公司簡介------------------------------------------------------------------------------34
4-1-5 E公司簡介------------------------------------------------------------------------------34
4-1-6 F公司簡介-------------------------------------------------------------------------------35
4-2 開放性譯碼--------------------------------------------------------------------------------35
4-2-1 訪談資料概念化-----------------------------------------------------------------------35
4-2-2 訪談資料類別化-----------------------------------------------------------------------38
4-3 資料分析與發現--------------------------------------------------------------------------42
4-3-1 品質提升---------------------------------------------------------------------------------42
4-3-2 交期準確---------------------------------------------------------------------------------47
4-3-3 成本降低---------------------------------------------------------------------------------52
4-3-4 技術提升---------------------------------------------------------------------------------58
4-3-5 危機管理---------------------------------------------------------------------------------60
第五章 結論與建議---------------------------------------------------------------------------------62
5-1 結論------------------------------------------------------------------------------------------62
5-2 管理意涵-----------------------------------------------------------------------------------64
5-3 研究限制-----------------------------------------------------------------------------------65
5-4 後續研究建議-----------------------------------------------------------------------------65
參考文獻-------------------------------------------------------------------------------------------------66
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76.Wilson , D.T. and Jantrania , S.A. (1993)“ Measuring Value in Relationship Development ,”paper presented at the 9th IMP Conference in Baath , September , 23-25.
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三、網站資料︰

1.台灣區機器工業同業公會 http://www.tami.org.tw/
2.行政院主計處 http://www.dgbas.gov.tw/
3.財政部海關進出口統計月報 http://www.mof.gov.tw/
4.經濟部中小企業處 http://www.moeasmea.gov.tw/.
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