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研究生:吳寶瓊
研究生(外文):Pao-Chiung Wu
論文名稱:企業環保意識與環保承諾對環保競爭優勢影響之研究
論文名稱(外文):The Influences of Corporate Environmental Consciousness and Environmental Commitment upon Environmental Competitive Advantage
指導教授:陳宥杉陳宥杉引用關係
指導教授(外文):Yu-Shan Chen
學位類別:碩士
校院名稱:國立雲林科技大學
系所名稱:商管專業學院
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:中文
論文頁數:84
中文關鍵詞:環保意識環保競爭優勢綠色管理
外文關鍵詞:green managementenvironmental competitive advantageenvironmental consciousness
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摘 要

以往環保壓力及環保法規被視為是一種腐蝕企業競爭力的力量,因此企業會加以抗拒、逃避,近年來全球面臨嚴重的溫室效應喚起人們對環保問題的重視,產業界興起綠色環境管理的趨勢。企業環境管理大多在外部環保壓力的逼迫下進行。企業進行綠色管理要順應外在環境的變動,要能以前瞻性的眼光、迅速的行動力、敏銳的觀察力,推動環保工作、成為環保尖兵。
本研究是以企業所擔負的社會責任與企業環保意識與其重要性為基礎,再以國際環保公約的規定(例如2005年生效的京都議定書)與環保意識的抬頭兩者為輔,來探討我國產業的企業社會責任與企業環保意識對於競爭優勢之影響,可以提供我國產業廠商的參考,主要目的在探討企業社會責任與企業環保意識對企業競爭優勢的影響,研究「環保意識」與「環保承諾」是否對「環保競爭優勢」產生影響。而給予社會責任與環保投資正確的評價與定位。
企業投資環保、進行綠色管理,可以說是未來必然的趨勢,越早投入的企業還可取得越早進入市場的優勢,對環保越裹足不前、心存僥倖的企業,日後不僅會冒著受到環保法規懲戒的風險,且會造成許多經營上的困難,企業應該重視本身與周圍環境的互動,使企業體在能得到合理利潤的同時也能保有活動參與者高品質的生活,這不但是企業的社會責任,更是企業本身應該都具備的環保意識,以此達成綠色環境的目標,並且藉此來提高企業的競爭優勢。


關鍵字:環保意識、綠色管理、環保競爭優勢
ABSTRACT

The environmental protection pressure and environmental protection regulation were considered to be a kind of corrosive strength for corporate competitiveness in the past, so most of enterprises would select to resist, escape. The whole world faces the serious greenhouse effects in recent years that arouses people to pay more attention on the environmental protection problem. The green environmental management is rising to a new trend between industry and business. The enterprise''s environmental management policy always implement under the forcing of external environmental protection pressure. Enterprises carry on the change complied with the external environment in green management, be able to look forward, fast action strength, sharp observation to promote the efforts at environmental protection, become the environmental protection leader.
This research is the foundation of significances with the community responsibility and enterprise''s environmental consciousness and its importance born of enterprises, and then in order to complement with the two of a new line of environmental consciousness and the regulation (for example Kyoto Protocol that will come into force in 2005 ) of the international environmental protection convention, to probe into enterprise community responsibility and enterprise''s environmental consciousness for the industry in domestic to affect the competing advantage, it can offer the references for the industry manufacturer, the main purpose is to probe into enterprise''s community responsibility and enterprise''s environmental consciousness and compete for the influence of the advantage on enterprises, study ‘environmental consciousness'' with ''environmental protection promise'' to ''environmental protection competes the advantage'' exert an influence. And offer the community responsibility and investment correct appraisal and position of environmental protection.
The corporate investment of environmental protection and green management say to be the inevitable trend in the future, enterprises invested early can also obtain the advantage of entering the market early, to hesitate to move forward to environmental protection, will not merely take the risk disciplined as a warning by the regulation of environmental protection in the future, and will cause a lot of manage difficulty that go to, enterprise should pay attention to itself and inter-dynamic of surrounding environment, enable the enterprise body to protect activity participant''s high-quality life too while be able to get the rational profit, this is not only community responsibility of an enterprise, and the environmental consciousness that should all possess of enterprises even more, so as to reach the goal of the green environment, and improve the competition advantages of enterprises by this.









Key words: environmental consciousness, green management, environmental competitive advantage
目錄

中文摘要......................................................................................................i
英文摘要.....................................................................................................ii
誌謝............................................................................................................iv
目錄.............................................................................................................v
表目錄.......................................................................................................vii
圖目錄........................................................................................................ix
一、 緒論.............................................................................................1
1.1. 研究背景與動機..........................................................................1
1.2. 研究目的.....................................................................................5
1.3. 研究範圍及對象..........................................................................5
1.4. 研究流程.....................................................................................6
二、 文獻探討.....................................................................................7
2.1. 企業競爭優勢..............................................................................7
2.2. 國際環保公約............................................................................12
2.3. 企業社會責任與綠色管理..........................................................19
2.4. 綠色環保意識............................................................................30
2.5. 環境承諾...................................................................................33
2.6. 綠色創新...................................................................................38
三、 研究方法與衡量.........................................................................42
3.1. 研究架構...................................................................................42
3.1.1 基本假設....................................................................................42
3.1.2 問卷設計....................................................................................42
3.2. 研究方法...................................................................................44
3.2.1 研究範圍....................................................................................44
3.2.2 研究對象....................................................................................44
3.2.3 有效問卷....................................................................................44
3.2.4 樣本分析....................................................................................44
3.3. 研究變數定義............................................................................48
3.4. 資料分析方法............................................................................49
四、 統計分析與結果討論.................................................................50
4.1. 描述性統計分析........................................................................50
4.2. 皮爾森係數相關分析.................................................................51
4.2.1 影響綠色創新績效變項的相關性...................................................51
4.2.2 影響環保競爭優勢變項的相關性...................................................52
4.3. 信度分析...................................................................................52
4.4. 迴歸分析...................................................................................53
4.4.1 環保意識、環保承諾對綠色創新績效之影響............................54
4.4.2 環保意識、環保承諾及綠色創新績效對環保競爭優勢之影響..54
五、 結論與建議................................................................................56
5.1. 結論...........................................................................................56
5.2. 建議...........................................................................................60
5.3. 管理實務涵義............................................................................60
參考文獻 .................................................................................................62
中文部份.............................................................................................62
翻譯部分.............................................................................................63
英文部份.............................................................................................63
網站部份.............................................................................................69
附錄一 問卷............................................................................................70
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5.企業環境管理投資效益之研究
http://www.cme.org.tw/journal/n12/981114.htm
6.行政院環保署網站 國際環保條約彙整
http://www.epa.gov.tw/b/b0100.asp?Ct_Code=03X0000138X0001327
7.湯新如,200,認識清潔生產,工程,第73卷,第2期
http://cca.yuntech.edu.tw/94ccaedu/download/製商整合概論/28第二十八章綠色環保.
8.洪明瑞、黃然、陳建宏、蘇南,2009,環保趨向與營建材料未來發展之介紹(一)
http://www.arch.net.tw/modern/month/302/302-2.htm
9.環境資訊中心
http://e-info.org.tw/news/world/special/2004/wosp2004-04.htm
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