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研究生:黃鐘慶
研究生(外文):Chung-Ching Huang
論文名稱:野生動物觀光遊憩體驗與遊客行為模式之研究-以賞鷹為例
論文名稱(外文):Assessing the Wildlife Tourism Recreational Experiences and Tourist’s Behavioral Model: The Case of Eagle-watching in Taiwan
指導教授:李宗鴻李宗鴻引用關係
指導教授(外文):Tsung Hung Lee
學位類別:碩士
校院名稱:國立雲林科技大學
系所名稱:休閒運動研究所碩士班
學門:民生學門
學類:運動休閒及休閒管理學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:中文
論文頁數:108
中文關鍵詞:涉入環境態度遊憩體驗保育承諾
外文關鍵詞:recreational experiencesInvolvementenvironmental attitudeconservation commitment
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台灣擁有極為珍貴且豐富的自然資源,適合發展野生動物觀光,近年來台灣的野生動物觀光旅遊越來越盛行,其中賞鳥為知名的戶外活動,本研究計畫乃從賞鷹遊客之賞鷹體驗,建構賞鷹遊客之行為模式,評估台灣野生動物觀光之永續發展。以賞鷹遊客為例,利用自編式問卷進行問卷調查,問卷內容包括遊客之賞鳥涉入、環境態度、遊憩體驗、保育承諾、及遊客特性等五大項。本研究以墾丁與八卦山之賞鷹遊客為對象,採便利抽樣方法,總共收集到726 份有效問卷。將所收集的資料以SPSS 13.0 進行統計分析與檢定,探討賞鷹遊客之人口統計變數與旅遊特性等的分佈情形,再利用LISREL 8.70 進行驗證性因素分析及結構方程模式的實證研究,以最大概似估計法(Maximum Likelihood Estimation)對本研究模式中各組變項間之關係進行估計。研究結果顯示,賞鳥涉入顯著直接影響遊憩體驗;環境態度顯著直接影響遊憩體驗;遊憩體驗顯著直接影響保育承諾。
Taiwan is abundant in natural resources and well suitable to promote wildlife tourism. In recently year, wildlife tourism in Taiwan was more and more popular, especially in birding recreation. This study was assessed a behavioral model of birding recreationists with latent variables of birding involvement, environmental attitude, recreational experiences, and conservation commitment. The respondents were sampled via convenience sampling method at Sheding Nature Park and Manjhou of Keting National Park in October, 2008 and Baguashan of Changhua in March, 2009. Total of 726 usable questionnaires were collected. All the descriptive statistics were analyzed using SPSS 13.0 for Windows.Structural equation modeling was employed to examine the causal relationships between involvement, environemental attitude, recreational experiences, and conservation commitment applying the LISREL 8.70 for Windows, and all parpameters were estimated using maximum likelihood. Empirical findings indicated that birding involvement directly affects recreational experiences, environmental attitude directly affects recreational experiences, recreational experiences directly affects conservation commitment.
中文摘要 i
英文摘要 ii
誌謝 iv
目錄 v
表目錄 vii
圖目錄 viii

第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 6
第三節 研究內容 7
第四節 研究流程 8

第二章 文獻回顧 10
第一節 野生動物觀光 10
第二節 野生動物觀光相關研究 14
第三節 涉入 24
第四節 環境態度 30
第五節 遊憩體驗 33
第六節 保育承諾 35

第三章 研究方法 38
第一節 研究地點 38
第二節 研究架構 40
第三節 研究設計與問卷編製 41
第四節 問卷調查 43
第五節 統計分析 44

第四章 研究結果 46
第一節 遊客人口統計變數與旅遊特性之分析 46
第二節 涉入分析 50
第三節 環境態度分析 53
第四節 野生動物觀光遊憩體驗分析 56
第五節 保育承諾分析 58
第六節 測量模式的評估 59
第七節 整體模式的評估 61
第八節 模式路徑分析 63

第五章 討論 65

第六章 結論與建議 67
第一節 結論 67
第二節 建議 73

參考文獻 75
附錄 94
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