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研究生:陳文詠
研究生(外文):Wen-yung Chen
論文名稱:企業社會責任與組織公民行為模式之驗證
論文名稱(外文):Modeling the Relationship between Corporate Social Responsibility and Organizational Citizenship Behavior
指導教授:林介鵬林介鵬引用關係廖年淼廖年淼引用關係
指導教授(外文):Chieh-Peng LinNyan-myau Lyau
學位類別:碩士
校院名稱:國立雲林科技大學
系所名稱:技術及職業教育研究所碩士班
學門:教育學門
學類:綜合教育學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:中文
論文頁數:78
中文關鍵詞:企業社會責任組織公民行為
外文關鍵詞:OCBCSR
相關次數:
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本研究之目的在探討「企業社會責任」與員工「組織公民行為」間關係之模式驗證。本研究採用問卷調查法,研究對象係採行隨機抽樣原則,抽出18家廠商,作為本研究正式問卷發送之對象。本研究以郵寄問卷的方式進行,針對上述抽樣對象於3月27寄出500份問卷,截至4月30日止回收有效問卷為421份,有效回收率為84.2%。
本研究以SAS及LISREL統計套裝軟體進行資料處理與分析。使用之統計方式包含描述性統計、驗證性因素分析及結構方程模式。
本研究參酌學者專家之問卷作為本研究之工具,問卷調查後以統計軟體進行分析,並與文獻探討相對照作為討論之依據,並提出結論與建議作為企業經營管理者之公司經營策略參考。本研究主要發現如下:
一、企業經濟責任對運動家精神與公民道德有正向顯著影響。
二、企業法律責任對利他行為、職業道德、禮貌及公民道德皆有正向顯著影響。
三、企業倫理責任對利他行為、職業道德、禮貌及公民道德皆有正向顯著影響。
四、企業慈善責任對利他行為、運動家精神有負向顯著影響。
根據上述結果,本研究提出管理上之意涵及研究限制及建議供企業經營者及未來研究者參考。
The present study aims to explore the modeling relationship between Corporate Social Responsibility (CSR) and Organizational Citizenship Behavior (OCB).
Conducting survey methodology, the present study mainly targeted on “Domestic 1000 Big Manufacturing Industries” as populations. Thus, eighteen companies were selected as the research subjects for administering questionnaires via random sampling.
Subsequently, 500 questionnaires were mailed to the participants on March 27, 2009. However, only 421 ones were usable until April 30, 2009, resulting in an 84.2% usable rate. Adopting SAS and LISREL, the present study analyzed the data via descriptive statistics, confirmatory factor analysis (CFA), and structural equation modeling (SEM).
Drawing on the existing literature review, the questionnaires were administered via amelioration from those of renowned scholars and the collected data is analyzed through comparing with the literature review. Ultimately, conclusion and suggestions are proposed as the managerial strategic references for company managers.
The main research results are as follows:
1. Economic CSR is positively significantly related to Sportsmanship and Civic Virtue.
2. Legal CSR is positively significantly related to Altruism, Conscientiousness, Courtesy, and Civic Virtue.
3. Ethical CSR is positively significantly related to Altruism, Conscientiousness, Courtesy, and Civic Virtue.
4. Discretionary CSR is negatively significantly related to Altruism and Sportsmanship.

Drawing on the research results, the present study proposes managerial implications, research limitations, and suggestions for corporate administrators and future researchers as references.
中文摘要 I
英文摘要 II
誌 謝 IV
目 錄 V
表目錄 VII
圖目錄 VIII

第一章 緒論 1
第一節 研究動機 1
第二節 研究目的與問題 3
第三節 研究範圍 4
第四節 研究流程 5
第五節 名詞解釋 6
第二章 文獻探討 8
第一節 企業社會責任理論 8
第二節 組織公民行為理論 22
第三章 研究設計與實施 28
第一節 研究架構 28
第二節 研究假設 29
第三節 研究對象 34
第四節 研究工具 35
第五節 資料分析工具及方法 38
第四章 資料結果與分析 40
第二節 信度分析 46
第三節 驗證性因素分析 48
第四節 收斂效度 50
第五節 區別效度 52
第六節 整體配適度分析 54
第七節 研究假設結果 56
第五章 結論 58
第一節 研究結果 58
第二節 管理上之意涵 60
第三節 研究限制與建議 63
參考文獻 64
表目錄
表2-1 Wood的企業社會績效模型……………………………12
表2-2 企業社會責任之定義彙整表………………………………16
表2-3 組織公民行為之定義彙整表………………………………24
表2-4 組織公民行為之構面………………………………………25
表3-1 研究假設彙整表……………………………………………32
表3-2 研究問項彙整表……………………………………………36
表4-1 問卷回收統計表……………………………………………40
表4-2 有效樣本性別統計表………………………………………41
表4-3 有效樣本年齡統計表………………………………………41
表4-4 有效樣本教育程度統計表…………………………………42
表4-5 有效樣本工作職務統計表…………………………………42
表4-6 有效樣本產業類別統計表…………………………………42
表4-7 有效樣本服務部門統計表…………………………………43
表4-8 有效樣本進入職場經歷年資統計表………………………44
表4-9 有效樣本目前公司服務年資統計表………………………44
表4-10 研究變項之信度值彙整表…………………………………46
表4-11 研究變項之收斂效度彙整表………………………………50
表4-12 研究變項之區別效度檢定彙整表…………………………52
表4-13 配適度指標彙整表…………………………………………55
表4-14 研究假設結果彙整表………………………………………56
圖1-1 研究流程圖………………………………………………5
圖2-1 Wartick & Cochran的社會績效模型……………………11
圖2-2 Carroll的企業社會責任表現模型………………………14
圖2-3 Carroll的企業社會責任金字塔模型……………………15
圖3-1 研究架構圖………………………………………………28
圖4-1 研究模式圖………………………………………………49
一、中文部分
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高希均、林宜諄(2008)。企業社會責任入門手冊。臺北:天下遠見。
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鄭雍潔(2007)。企業推行SA8000國際企業社會責任認證之現況與分析。國立中正大學勞工所碩士論文,未出版。
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