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研究生:莊欣琪
研究生(外文):Hsin-Chi Chuang
論文名稱:探討最佳客製化及延遲策略應用於企業電子商務之部署
論文名稱(外文):Optimum Customization with Postponement Strategy for Corporation E-Commerce Deployment
指導教授:蘇傳軍蘇傳軍引用關係
指導教授(外文):Chuan-Jun Su
學位類別:碩士
校院名稱:元智大學
系所名稱:工業工程與管理學系
學門:工程學門
學類:工業工程學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:英文
論文頁數:79
中文關鍵詞:電子商務大量客製化延遲策略
外文關鍵詞:E-CommerceMass CustomizationPostponement Strategy
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  • 被引用被引用:0
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  • 收藏至我的研究室書目清單書目收藏:1
由於電子商務具有低成本、高效率以及無遠弗屆等優勢,因此近年來企業利用電子商務進行交易之模式與日俱增,在此環境下,傳統之生產策略必須有所改變,企業才可提供更具競爭力之產品與服務,以滿足顧客多元化之需求。在電子商務的環境下開發客製化商品,不但可創造產品之競爭優勢、減少成本支出,並能夠快速回應顧客之需求。但是,在每項客製化產品中,產品彈性和產品價格、時間之間的權衡關係,一直是存在供應鏈中的一項議題,產品提供過多或過少的客製化服務,皆會對企業或是顧客產生負面的影響。

本論文提出一個產品進行客製化決策之方法,此方法同時考量產品客製化程度、製造成本與製造時間之取捨,並將延遲策略之概念運用在產品的供應鏈中,藉以提昇整體供應鏈之效益及顧客滿意度。本研究以客製化自行車案例為探討對象,為自行車擬訂一個最佳客製化之銷售策略,並運用3D技術繪製出自行車之3D銷售及使用者介面,可讓顧客直接透過網際網路,便能清楚地瞭解自行車各部件之樣式,並能即時選擇、訂購自身所需的產品。
As e-commerce offers the advantages of low cost, high efficiency and an unlimited reach, an increasing number of businesses are now using e-commerce for their transactions. In this environment, traditional production strategies must change as well to satisfy all the different customer requirements with more competitive products and services. Developing customized products in an e-commerce environment will not only offer more competitive products and reduce costs but also allow businesses to respond quickly to customer needs. The balance between production flexibility, product pricing and time however has always been in the supply chain. Providing either too much or too little customization can both impact negatively on the business and the customer.

This study proposes a decision-making method for product customization. This method takes the level of customization, the production cost and the product time all into account at the same time and applies the postponement strategy concept to the product supply chain to boost the effectiveness of the overall supply chain and customer satisfaction. Bicycle customization was used as an example in this study to develop an optimization customization marketing strategy for bicycles. 3D technology was used to create a 3D user interface that customers can get closer to the product and more clearly realize the styles of every component.
Acknowledgements i
摘 要 ii
Abstract iii
List of Tables vi
List of Figures vii
List of Figures vii
CHAPTER 1 INTRODUCTION 1
1.1 Background 1
1.2 Motivation 4
1.3 Research Objectives 7
CHAPTER 2 LITERATURE REVIEW 9
2.1 Electronic Commerce (E-Commerce) Overview 9
2.2 Mass Customization 10
2.2.1 The definition of mass customization 10
2.2.2 Success factors of mass customization system 12
2.2.3 Conclusions 15
2.3 Postponement Strategy 16
2.3.1 The definition of postponement strategy 16
2.3.2 Types of postponement 18
2.4 Customer Order Decoupling Point (CODP) 24
2.4.1 The definition of customer order decoupling point 25
2.4.3 The relationship between CODP and Postponement 30
2.5 Conclusions 31
CHAPTER 3 RESEARCH METHODOLOGY 33
3.1 Research Methodology 34
3.2 System Bill of Materials (BOM) 36
3.4 Formulating Production Strategies and CODP 45
3.5 Formulation of Postponement Strategy 51
CHAPTER 4 IMPLEMENTATION 52
4.1 Introduction to the Bicycle 52
4.2 The Structure of the Bicycle Analyzed 54
4.3 The Calculation of Constraint Functions 60
4.4 The Calculation of Objective Functions 65
4.5 Defining the Postponement Strategy and 3D User Interface 71
CHAPTER 5 CONCLUSION REMARK AND FUTURE WORKS 74
5.1 Conclusions 74
5.2 Future works 75
References 76
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