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研究生:李菀玲
研究生(外文):Wan-Ling Lee
論文名稱:開放性對於服務創新的影響效果:以TOE觀點探討
論文名稱(外文):The Effect of Openness on Service Innovation: The Perspective from TOE Framework
指導教授:陳家祥陳家祥引用關係
學位類別:碩士
校院名稱:元智大學
系所名稱:企業管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:英文
論文頁數:77
中文關鍵詞:服務創新知識創造流程開放系統創新導向開放創新
外文關鍵詞:Service innovationKnowledge creation processOpen systemsInnovation orientationOpen innovation
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Recently, Chesbrough mentioned an open innovation model which derived a novel approach to innovation. Researches started to discuss more open approaches and value the role of openness in different points. However, empirical studies had yet to congregate main dimensions about issues of openness from past researches to test their effects on service innovation. This study indented to fill this gap. The matured Technology-Organization-Environment (TOE) framework was hence employed to discuss openness in the company. Moreover, was introduced a dynamic theory of organizational knowledge creation to take one step ahead of discussion about promoting the linkage of openness and service innovation. At the meanwhile, top management support was suggested to act as a moderator to simultaneously amplify the impacts of openness and knowledge creation on service innovation.
To examine this research framework, this study gathered data from 176 firms in Taiwan‘s information technology industry with a survey. The respondents were sales managers and asked to complete the questionnaire with their level of agreements. The findings revealed that openness exactly enhanced service innovation through a critical amplifier of knowledge creation, while only openness of corporate culture had positively direct effect on service innovation. Nonetheless, top management support was simply profit to moderate the link of openness of technology and service innovation.
Recently, Chesbrough mentioned an open innovation model which derived a novel approach to innovation. Researches started to discuss more open approaches and value the role of openness in different points. However, empirical studies had yet to congregate main dimensions about issues of openness from past researches to test their effects on service innovation. This study indented to fill this gap. The matured Technology-Organization-Environment (TOE) framework was hence employed to discuss openness in the company. Moreover, was introduced a dynamic theory of organizational knowledge creation to take one step ahead of discussion about promoting the linkage of openness and service innovation. At the meanwhile, top management support was suggested to act as a moderator to simultaneously amplify the impacts of openness and knowledge creation on service innovation.
To examine this research framework, this study gathered data from 176 firms in Taiwan‘s information technology industry with a survey. The respondents were sales managers and asked to complete the questionnaire with their level of agreements. The findings revealed that openness exactly enhanced service innovation through a critical amplifier of knowledge creation, while only openness of corporate culture had positively direct effect on service innovation. Nonetheless, top management support was simply profit to moderate the link of openness of technology and service innovation.
ABSTRACT I
ACKNOWLEDGEMENT II
LIST OF CONTENTS III
LIST OF TABLES V
LIST OF FIGURES VI
CHAPTER 1 INTRODUCTION 1
1.1 RESEARCH BACKGROUND AND MOTIVATION 1
1.2 RESEARCH PURPOSE 4
CHAPTER 2 LITERATURE REVIEW AND HYPOTHESES DEVELOPMENT 6
2.1 OPENNESS AND TOE FRAMEWORK 6
2.1.1 TOE Framework 6
2.1.2 Openness from the Perspective of TOE Framework 7
2.2 RESEARCH FRAMEWORK 12
2.3 TECHNOLOGY CONTEXT: OPENNESS OF TECHNOLOGY 12
2.4 ORGANIZATION CONTEXT: OPENNESS OF CORPORATE CULTURE 15
2.5 ENVIRONMENT CONTEXT: OPENNESS TO EXTERNAL ENVIRONMENT 18
2.6 KNOWLEDGE CREATION 22
2.7 SERVICE INNOVATION 26
2.8 OPENNESS TO INNOVATION 29
2.9 INVOLVEMENT CONTEXT: TOP MANAGEMENT SUPPORT 32
CHAPTER 3 RESEARCH METHODOLOGY 34
3.1 INSTRUMENT DESIGN 34
3.2 SAMPLING 34
3.3 DATA COLLECTION 35
3.4 OPERATIONALIZATION OF CONSTRUCTS 38
CHAPTER 4 DATA ANALYSIS AND RESULT 43
4.1 SAMPLE DEMOGRAPHICS 43
4.2 MEASUREMENT PROPERTIES 44
4.2.1 The Measurement Model 45
4.2.2 The Structural Model 48
4.3 HYPOTHESES TESTING 49
4.3.1 Results for the Model Effects 49
4.3.2 Results for the Moderating Effects 50
CHAPTER 5 DISCUSSION AND CONCLUSION 54
5.1 DISCUSSION 54
5.1.1 The Effect of Openness (the Perspective from TOE Framework) on Knowledge Creation 54
5.1.2 The Effect of Knowledge Creation on Service Innovation 55
5.1.3 The Effect of Openness on Service Innovation 55
5.1.4 The Moderating Effect of Top Management Support 57
5.2 MANAGERIAL IMPLICATIONS 59
5.3 LIMITATIONS 61
5.4 FUTURE RESEARCH 62
REFERENCES 63
APPENDIX A. MEASUREMENT SCALES 75
APPENDIX B. QUESTIONNAIRE (CHINESE VERSION) 78
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