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研究生:林依璇
研究生(外文):Yi-Hsuan Lin
論文名稱:台灣家具產業採納通用設計之消費者接受度研究—以電腦椅為例
論文名稱(外文):The Study of Consumer Acceptance in Taiwan Furniture Industry with Universal Design: A Case of Swivel Chair
指導教授:蔣廷芳蔣廷芳引用關係
學位類別:碩士
校院名稱:元智大學
系所名稱:國際企業學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:英文
論文頁數:100
中文關鍵詞:家具通用設計電腦椅消費者接受度描述性統計
外文關鍵詞:FurnitureUniversal DesignSwivel ChairConsumer AcceptanceDescriptive Statistics
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隨著高齡社會的來臨,以往依「一般大眾化標準」設計生產的家具產品已不再適用,甚而造成生活上的不便。故標榜「使每個人的生活更簡便,且有利於各類不同類型使用者(不同年齡、體型、能力等)之設計概念」的通用設計,在一九八0年代於焉崛起。

為了瞭解採納通用設計之電腦椅的市場潛力,本研究利用具不同通用設計涉入程度的電腦椅,配以問卷調查和描述性分析,來衡量消費者接受度與消費者偏好。透由四項屬性(品質、設計、價格和態度)及自市場篩選出之五張電腦椅為受測體進行研究,可得各屬性及其水準之相對重要性;而描述性分析結果顯示:(一)產品以設計屬性為要,次為價格及品質(二)採納通用設計對消費者信念和情感評估有正向加乘效果(三)存在有態度和行為不一致的情形。故本研究建議,產品採納通用設計之程度越高越好,然其價格仍需具有相當競爭力方為上策。
With the coming of aged society, furnitures manufactured by the multitude standards are no longer suitable nowadays. Thus universal design, the design concept which intent is to simplify life for everyone and benefit people of all ages and abilities, sprang up ever since 1980s.

To assess the market potential for using universal design to produce swivel chairs, this study evaluated consumer acceptance and preference for chairs with varied involvement degree of universal design through questionnaire investigation and descriptive statistics. With four attributes (quality, design, price, and attitude) and five swivel chairs selected from market, descriptive statistics provided information on the relative importance of these attributes and levels belonging to them. While the results indicated that (1) the most important attribute of swivel chairs was design, followed by price and quality; (2) universal design had a positive impact on consumers’ belief and affective component; (3) consumer preference was inconsistent with behavioral intention, this study suggested that the involvement of universal design was the higher the better, but the price had to be competitive.
Title page…………………………………………………………………………. i
Letter of Approval…………………………………………………………………ii
Letter of Authority………………………………………………………………...iii
Chinese Abstract…………………………………………………………………..iv
English Abstract………………………………………………………………..v
Acknowledgement………………………………………………………………..vi
Table of Contents…………………………………………………………………vii
List of Tables…………………………………………………………………….ix
List of Figures……………………………………………………………..….xi

Chapter 1 Introduction……………………………………………….1
1.1 Research Background………………………………………………………1
1.1.1 The Design Win Era…………………………………………...……….1
1.1.2 Ageing……………………………………………………………….….2
1.2 Research Motivation and Purpose……………………………………….….7

Chapter 2 Literature Review…………………………………………….…….9
2.1 Furniture Design………………………………………………………….….9
2.1.1 Definition of Furniture Design………………………………………….9
2.1.2 Furniture Attributes………………………………………………..…….9
2.2 Universal design…………………………………………………………….11
2.2.1 Origin and Definition of universal design…………………..………….11
2.2.2 PPP………………………………………………………………….….13
2.3 Consumer Attitude………………………………………………………….17

Chapter 3 Research Design……………..……………………………19
3.1 Research Structure……………………………..…………………………...19
3.2 Defining Furniture Attributes and Stimuli…………………………………..20
3.2.1 Furniture Attributes and Levels……………………………………..….20
3.2.2 Stimuli selection and display……………………………………..…….22
3.3 Questionnaire Design and Data Collection………………………...……….26
3.3.1 Questionnaire Design……………………………………………….….26
3.3.2 Data Collection……………………………………………………..….27
3.3.2.1 Investigation Execution………………………………………...….27
3.3.2.2 Sample Structure…………………………………………….…….27
3.4 Analyzing Method……………………………………………………….….30
3.4.1 Analyzing Process…………………………………………………..….30
3.4.2 Testing Method…………………………………………………...…….32
3.5 Research Limitations…………………………………………………….….33

Chapter 4 Results and Discussion……………………………………..…….34
4.1 Dissatisfaction Analysis…………………………………………………….34
4.2 Purchasing Concept and Process……………………………………...…….49
4.2.1 The Characteristics to be laid stress on when Purchasing Swivel Chair 49
4.2.2 Design concept……………………………………………………...….55
4.2.3 Price Expectation and Purchasing Intention……………………...…….61
4.2.3.1 Tempur — HugM Chair………………………………………..….61
4.2.3.2 Miracle — Miracle Hero MH03 [MH03] …………………..…….63
4.2.3.3 Miracle — M9-BX Meshed Fabric Chair………………...……….65
4.2.3.4 Herman Miller — Aeron Chair ( Aeron Lux) …………………….68
4.2.3.5 Miracle — Miracle Taiko MT03 [MT03] ……………………..….69
4.2.3.6 Summary……………………………………………………….….71
4.2.4 Preference Ranking…………………………………………………….72
4.2.5 Purchasing Decisions and Reasons…………………………………….78
4.2.5.1 Final Purchasing Decisions………………………………………..78
4.2.5.2 Reasons to Make Purchasing Decisions……………………..…….80

Chapter 5 Discussion and Conclusions…………………………………….85

Reference………………………………………………………………89

Appendix………………………………………………………………93

List of Tables
Table 1.1-1 The International Comparison of Dependency Ratio and Aging Index 6
Table 2.1-1 Factors that affect furniture purchase………………………………….10
Table 2.2-1 Evaluation principles and indexes for swivel chairs…………….…….16
Table 3.3-1 UD questions………………………………………………….……….26
Table 3.3-2 Sample structure--Gender……...…….……………………….……….28
Table 3.3-3 Sample structure--Educational Background..…………………...…….28
Table 3.3-4 Sample structure--Age……………………………..………………….28
Table 3.3-5 Sample structure--Occupation……………………..………………….29
Table 3.3-6 Sample structure--Family Income Per Month…..…………………….29
Table 4.1-1 $P1order1 Frequencies …………………………………………….….36
Table 4.1-2 $P1order2 Frequencies ………………………………………….…….36
Table 4.1-3 $P1order3 Frequencies ………………………………………….…….37
Table 4.1-4 $P1order4 Frequencies ……………….……………………………….37
Table 4.1-5 $P1order5 Frequencies ……………………………………….……….38
Table 4.1-6 Dissatisfaction Frequencies…………………………………………...38
Table 4.1-7 Dissatisfaction Top 5……………………………………………….….39
Table 4.1-8 Demographic Combinations of Cushion ………………………..…….40
Table 4.1-9 P1N1 Frequency Crosstabulation …………………………………….41
Table 4.1-10 Rank Response Crosstabulation- Order 2………………………...….44
Table 4.1-11 Demographic Combinations of Neckroll ………………………..….45
Table 4.1-12 Rank Response Crosstabulation- Order 1& 4………………….…….46
Table 4.1-13 Demographic Combinations of Style ………………………….…….47
Table 4.1-14 Rank Response Crosstabulation- Order 5………………………...….48
Table 4.2.1-1 $P2N1 Frequencies …………………………………………...…….49
Table 4.2.1-2 $P2N1_6 Frequencies ………………………………………...…….49
Table 4.2.1-3 $P2N1top3*C1~C5 Crosstabulation ………………………….…….52
Table 4.2.1-4 $P2N1_6top3*C3~C5 Crosstabulation …………………….……….54
Table 4.2.2-1 $P2N2 Frequencies ……………………………………………...….56
Table 4.2.2-2 $P2N2 Crosstabulation ………………………………………….….59
Table 4.2.3-1 Price expectation & Purchasing intension ( Chi-Square Test ) …….61
Table 4.2.3-2 b3A1 Price expectation …………………………………….....…….62
Table 4.2.3-3 b3B1 Price expectation ………………………………………….….63
Table 4.2.3-4 Correlation between Demographical variables & MH03……..…….65
Table 4.2.3-5 Age and b3B2 Crosstab …………………………………………….65
Table 4.2.3-6 b3C1 Price expectation ……………………………………….…….65
Table 4.2.3-7 Correlation between Demographical variables & MH03…..……….66
Table 4.2.3-8 Age and b3C2 Crosstab …………………………………………….66
Table 4.2.3-9 Career and b3C2 Crosstab ………………………………………….67
Table 4.2.3-10 b3D1 Price expectation ………………………………. ………….68
Table 4.2.3-11 b3E1 Price expectation ………………………………………...….70
Table 4.2.3-12 Correlation between Demographical variables & MT03………….70
Table 4.2.3-13 Gender and b3E2 Crosstab ……………………………………..….71
Table 4.2.4-1 Preference of 5 swivel chairs ……………………………………….72
Table 4.2.4-2 Preference of 5 swivel chairs ( Chi-Square Test ) ………………….72
Table 4.2.4-3 Preference of 5 swivel chairs ( Kendall''s W Test ) …………..…….73
Table 4.2.4-4 Ranking Tables by Demographical Variables ………………..…….76
Table 4.2.5-1 b5 Purchasing decision ……………………………………..…….78
Table 4.2.5-2 b5 Purchasing decision ( Chi-Square Test ) …………….……….78
Table 4.2.5-3 Preference V.S. Purchasing Decisions ……………………………..79
Table 4.2.5-4 $P2N6 Frequencies ……………………………………………..….80
Table 4.2.5-5 $P2N6*b5 Crosstabulation ………………………………...……….83
List of Figures
Fig. 1.1-1 Population aged 65+ (Medium projection)……………………...………..3
Fig. 1.1-2 The Three-stage Change Trend of Age Structure in Taiwan (Medium
Projection)………………………………………………………………..4
Fig. 3.1-1 Research structure………………………………………………...…….20
Fig. 3.2-1 Attributes and Levels of Swivel Chairs…………………………...…….21
Fig. 3.2-2 Radar Chart of Aeron Chair……………………………….........…….24
Fig. 3.2-3 Radar Chart of HugM Chair…………………………………….…….24
Fig. 3.2-4 Radar Chart of M9-BX…………….…………………………….…….24
Fig. 3.2-5 Radar Chart of MH03……………………..………………………...….24
Fig. 3.2-6 Radar Chart of MT03…………………………..………………...…….24
Fig. 3.4-1 Analyzing Process………………………………………………...…….31
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