跳到主要內容

臺灣博碩士論文加值系統

(3.235.174.99) 您好!臺灣時間:2021/07/24 20:24
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

我願授權國圖
: 
twitterline
研究生:蔣欣燕
研究生(外文):Hsin-Yen Chiang
論文名稱:EnticingConsumerstoBuyInnovationProducts:TheContextofUpgradingBehavior
論文名稱(外文):Enticing Consumers to Buy Innovation Products: The Context of Upgrading Behavior
指導教授:曾芳美曾芳美引用關係
學位類別:碩士
校院名稱:元智大學
系所名稱:國際企業學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:英文
論文頁數:102
中文關鍵詞:升級重置下一世代3G手機WiMAX
外文關鍵詞:upgradereplacementnext generation3G mobile phoneWiMAX
相關次數:
  • 被引用被引用:0
  • 點閱點閱:166
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
本論文主要是找出並印證該影響使用者升級成下一世代科技產品的前置因子,企圖實證其中因果關連性。在理論部份,採用前、採用後期理論、過去學者研究之升級文獻、以及價值基礎理論被用在本論文中以探討升級議題。又我們以多重世代的行動電話作為本論文中的研究標的,從中瞭解消費者之升級意願。
本研究結果發現如下:
1. 價值衡量影響消費者升級成下一世代科技產品的意圖。
2. 結果證實,知覺有用、知覺價格與知覺有趣性,透過知覺價值作中介,對升級意願有顯著的影響。
3. 滿意度對升級意願有正反效果的影響。
這些發現結果顯示,行銷經理人可以透過消費者對下一世代科技產品的認知,進而採取適當的升級產品組合及行銷方案。
This study empirically examined that the antecedents may affect the intention of users to upgrade to a successive version of high technology products. Post- and pre-adoption theories, upgrade literature and even the value-based theory were employed. Multi-generation mobile phones were chosen for our sample to examine customer upgrading intention. Results showed that value assessment affects a technological product user''s intention to upgrade the next-generation version. Furthermore, perceived usefulness, perceived price and perceived enjoyment were found to be significant effects on upgrading intention through the mediation of perceived value. Besides, satisfaction had both positive effect and negative effect on intention to upgrade. These findings imply that customers perceive the next-generation technological product and this perception enables marketers to launch a proper upgrading product.
Title Page………………………………………………………………………………i
Letter of Approval……………………………………………………………………..ii
Letter of Authority……………………………………………………………………iii
Abstract in Chinese……………………………………………… ……….…………iv
Abstract in English.……………………………………………… ……….………….v
Acknowledgements……………………………………………………………….... vi
Table of Content vii
List of Tables ix
List of Figures x
Chapter 1 Introduction 1
1.1. Research Background and motivation 1
1.2. Research Purpose 4
1.3. Research Procedure 5
Chapter 2 LITERATURE REVIEW 7
2.1. Mobile Phone Industry 7
2.1.1. Development of mobile phone industry 7
2.1.2. The demand and supply of mobile phone 11
2.1.3. Future trends 15
2.2. Theoretical Background 16
2.2.1. Upgrading Issue 16
2.2.2. Technology Acceptance Model (TAM) 21
2.2.3. Expectation-Confirmation Model (ECM) 27
2.2.4. Perceived Value 32
Chapter 3 RESEARCH MODEL AND HYPOTHESES 37
3.1. Research Framework and Hypotheses 37
3.1.1. Technology Acceptance Model (TAM) 37
3.1.2. Expectation-Confirmation Model (ECM) and Satisfaction 39
3.1.3. Perceived Value 40
3.1.4. Theoretical framework 43
3.2. Research Design 44
3.2.1. Research Design and Sample 44
3.2.2. Data collection 47
3.2.3. Measurements 49
Chapter 4 RESULT 54
4.1. Descriptive Statistics 54
4.2. Reliability Analysis and Validity Analysis 60
4.2.1. Factor analysis 60
4.2.2. Cronbach α 67
4.2.3. Discriminant Validity 68
4.3. Model Estimation 70
4.3.1. Model Fit Analysis 70
4.4. Structural Equation Analysis 71
4.4.1. 2G/3G Model Test 71
4.4.2. 2G/4G Model Test 72
4.4.3. 3G/4G Model Test 73
4.4.4. Perceived usefulness and perceived enjoyment in three models.74
4.5. Discussion 78
4.5.1. Comparison between models 78
4.5.2. Comparison between 2G and 3G users 79
Chapter 5 CONCLUSION AND LIMITATION 81
5.1. Finding 81
5.2. Managerial Implications 82
5.3. Limitation and Future Study 83
References 86
Appendix-Online Questionnaire 90
Anderson, Rolph E, Srini S Srinivasan. (2003). E-satisfaction and e-loyalty: A contingency framework. Psychology & Marketing, 20(2), 123-138.
Ahn, T., Ryu, S., & Han, I. (2007). The impact of Web quality and playfulness on user acceptance of online retailing. Information and Management, 44, 263-275.
Bhattacherjee, A. (2001). Understanding information systems continuance: An expectation-confirmation model. Mis Quarterly, 25, 351-370.
Bolton, R. N. (1998). A dynamic model of the duration of the customer''s relationship with a continuous service provider: The role of satisfaction. Marketing Science, 17, 45-65.
Bolton, R. N., Lemon, K. N., & Verhoef, P. C. (2008). Expanding business-to-business customer relationships: Modeling the customer''s upgrade decision. Journal of Marketing, 72, 46-64.
Caruana, Albert, Arthur H. Money, Pierre R. Berthon. (2000). Service quality and satisfaction - the moderating role of value. European Journal of Marketing, 34(11/12), 1338-1353.
Castaneda, J. A., Munoz-Leiva, F., & Luque, T. (2007). Web Acceptance Model (WAM): Moderating effects of user experience. Information and Management, 44, 384-396.
Chen, J. C. V. & Aritejo, B. A. (2008). Service quality and customer satisfaction measurement of mobile value-added services: a conceptual review. International Journal of Mobile Communications, 6, 165-176.
Churchill, G. A., Jr. & Surprenant, C. (/11). An Investigation into the Determinants of Customer Satisfaction. Journal of Marketing Research, 19, 491-504.
Davis, Fred D., Bagozzi, Richard P., Warshaw, Paul R.. (1989). User Acceptance Of Computer Technology: A Comparison Of Two. Management Science, 35(8), 982.
Fishbein, M. and Ajzen, I., 1975, Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. MA: Addison-Wesley.
Garbarino, E. & Johnson, M. S. (1999). The different roles of satisfaction, trust, and commitment in customer relationships. Journal of Marketing, 63, 70-87.
Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in online shopping: An integrated model. Mis Quarterly, 27, 51-90.
Hellier, Phillip K, Gus M Geursen, Rodney A Carr, John A Rickard. (2003). Customer repurchase intention: A general structural equation model. European Journal of Marketing, 37(11/12), 1762-1800.
Hong, S. J., Thong, J. Y. L., & Tam, K. Y. (2006). The effects of post-adoption beliefs on the expectation-confirmation model for information technology continuance. International Journal of Human-Computer Studies, 64, 799-810.
Huh, Y. E. & Kim, S. H. (2008). Do early adopters upgrade early? Role of post-adoption behavior in the purchase of next-generation products. Journal of Business Research, 61, 40-46.
Imsook, H., Yoon, Y., & Choi, M. (2007). Determinants of adoption of mobile games under mobile broadband wireless access environment. Information and Management, 44, 276-286.
Jones, M., Mothersbaugh, D., & Beatty, S. (2000). Switching barriers and repurchase intentions in services. Journal of Retailing, 76(2), 259-74.
Kim, H. W., Chan, H. C., & Gupta, S. (2007). Value-based adoption of mobile internet: An empirical investigation. Decision Support Systems, 43, 111-126.
Kim, N., Srivastava, R. K., & Han, J. K. (2001). Consumer decision-making in a multi-generational choice set context. Journal of Business Research, 53, 123-136.
Liikanen, J., Stoneman, P., Toivanen, O., (2004), Intergenerational Effects in the Diffusion of New Technology: The Case of Mobile Phones. International Journal of Industrial Organization, 22(8,9), 1137-1154.
Lim, Heejin, Richard Widdows, Jungkun Park. (2006). M-loyalty: winning strategies for mobile carriers. The Journal of Consumer Marketing, 23(4), 208-218.
Lin, C. H., Sher, P. J., & Shih, H. Y. (2005). Past progress and future directions in conceptualizing customer perceived value. International Journal of Service Industry Management, 16, 318-336.
Nysveen, H. r., Pedersen, P., & Thorbjørnsen H. (2005). Intentions to use mobile services: Antecedents and cross-service comparisons. Journal of the Academy of Marketing Science, 33, 330-346.
Oh, H. (1999). Service quality, customer satisfaction, and customer value: A holistic perspective. International Journal of Hospitality Management, 18, 67-82.
Oliver, R. L. (1980). A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions. Journal of Marketing Research, 17, 460-469.
Oliver, R. L. (1993). Cognitive, Affective, and Attribute Bases of the Satisfaction Response. The Journal of Consumer Research, 20, 418-430.
Pihlström, M. & Brush, G. J. (2008). Comparing the perceived value of information and entertainment mobile services. Psychology and Marketing, 25, 732-755.
Sachez, J., Callarisa, L., Rodriguez, R. M., & Moliner, M. A. (2006). Perceived value of the purchase of a tourism product. Tourism Management, 27, 394-409.
SeJoon, H., Thong, J. Y. L., & Tam, K. Y. (2006). Understanding continued information technology usage behavior: A comparison of three models in the context of mobile internet. Decision Support Systems, 42, 1819-1834.
Srinivasan, V. Seenu and Kim, Sang-Hoon NMI1,A Conjoint-Hazard Model of the Timing of Buyers'' Upgrading to Improved Versions of High Technology Products(March 2006). Stanford University Graduate School of Business Research Paper No. 1720 (R1).
Sussman and Siegal. (2003). Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption. Information Systems Research, 14 (1), 47-65.
Sweeney, J. C. & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of Retailing, 77, 203-220.
Szajna, B. (/1). Empirical Evaluation of the Revised Technology Acceptance Model. Management Science, 42, 85-92.
Tam, Jackie L M. (2004). Customer Satisfaction, Service Quality and Perceived Value: An Integrative Model. Journal of Marketing Management, 20(7,8), 897-917.
Turel, O., Serenko, A., and Bontis, N., (2007), User acceptance of wireless short messaging services: Deconstructing perceived value, Information & Management, 44(1), 63-73.
Venkatesh, Viswanath. (2000). Determinants of perceived ease of use: Integrating control, intrinsic motivation, and emotion into the technology acceptance model. Information Systems Research, 11(4), 342-365.
Wood, Joanne V. (1989), Theory and research concerning social comparisons of personal attributes. Psychologocal bulletin. 106(2), 231-248.
Chinamobile. http://labs.chinamobile.com/wiki/index.php/PHS
Nokia. http://press.nokia.com/PR/199512/777653_5.html
NTT DoCoMo. (2005) http://www.nttdocomo.com/pr/2005/000697.html
NTT DoCoMo. (2008) http://www.nttdocomo.com/pr/2008/001390.html
沈春蘭. (2009). 2008台灣通訊市場—行動通訊. Market Intelligence & consulting Institute (MIC). http://mic.iii.org.tw/intelligence/
黃淑芬. (2009). 2009年第二季台灣行動電話市場產銷暨重要趨勢分析. Market Intelligence & consulting Institute (MIC). http://mic.iii.org.tw/intelligence/
陳冠名. (2008). 市場需求高度成長看智慧型行動電話產業變局與契機. Market Intelligence & consulting Institute (MIC). http://mic.iii.org.tw/intelligence/
陳緯航. (2008). 2009年全球手機產業發展趨勢觀察. Topology Research Institute (TRI). http://www.topology.com.tw/tri/
許瑜美. (2008). 2008年全球手機市場年中景氣與發展趨勢觀察. Topology Research Institute (TRI). http://www.topology.com.tw/tri/
連顥尹. (2008). 4G卡位戰-LTE、UMB、WiMAX. Topology Research Institute (TRI). http://www.topology.com.tw/tri/
彭心怡. (2008). 2009年全球暨台灣WiMAX產業市場趨勢眺望. Topology Research Institute (TRI). http://www.topology.com.tw/tri/
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top