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研究生:溫上智
研究生(外文):Shing-Chih Wen
論文名稱:顧客參與的新產品開發流程對IC設計公司的影響
論文名稱(外文):Customers to participate in new product development strategyIC design companies on the impact of
指導教授:何建德何建德引用關係
指導教授(外文):Chien-Te Ho
學位類別:碩士
校院名稱:元智大學
系所名稱:管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:中文
論文頁數:46
中文關鍵詞:新產品開發顧客參與跨組織整合組織溝通
外文關鍵詞:new product developmentcustomer participationinter-organizational integrationorganizational communication
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  • 被引用被引用:1
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  • 收藏至我的研究室書目清單書目收藏:2
台灣 IC 設計產業的產值位居世界第二位僅次於美國, IC 設計公司在台灣半導體產業鏈中扮演非常重要的一環;然而目前台灣兩百多家 IC 設計公司中,年營業額小於新台幣1 億元的公司超過100 家,這些新創公司想要進入市場與國內外眾多公司競爭,但是它們所掌握的資源貧乏如何能發展競爭優勢,在激烈的競爭市場中脫穎而出?
在新產品開發的過程中,透過與顧客不斷的溝通與互動,減低了新產品開發中的不確定性,藉此也更能瞭解顧客的需求,提高新產品開發成功機率與績效。本文研究是以 IC 設計公司為個案探討新產品開發過程中與顧客互動對新產品開發的影響,藉由個案公司現有資料進行分析,以了解實際情況,並找出需要改進與可以建議的方向。結果顯示在新產品開發過程中顧客的類型、與顧客溝通的方式、雙方溝通的頻率這三項因素皆會對組織績效產生影響;產品開發過程如果可以預先評估顧客型態然後再選用適合的溝通方式、在開發過程中保持適當的溝通頻率,在這些條件配合下對組織所產生的績效一定會有正向的結果。
Taiwanese IC design companies play a very important role in semiconductor industry.
The output value of IC design industry in Taiwan, takes the second place in the world, which is only less than that of U.S.A. However, among more than 200 companies there are more than 100 companies whose revenue is less than 100 million NT dollars (about 3 million U.S. dollars).

These new startup companies enter the market with limited resources to compete against other domestic and international giants and to grasp market share relies on how to develop competitive advantage to stand out in the fierce market.

In the course of new product development, through the persistent communication and interaction with customers decrease the uncertainty, improve the probability of new product success and performance.

This essay delves into interaction with customer impact of new product development as a IC design company individual case. Analyze the existing customer data. Understand the current problem and situation. Finally propose the new direction and improvement.
The result shown assessing customer segment, the way to communicate with customers and the frequency of interaction – these three factors have significant influence on new product development. If assessing the customer segment precisely in advance, adopting the suitable way of communication, and keeping the appropriate frequency of interaction with customers will lead to a fruitful and positive result.
書名頁……………………………………… i
論文口試委員審書………………………… ii
授權書……………………………………… iii
中文提要…………………………………… iv
英文提要…………………………………… v
誌謝………………………………………… vi
目錄………………………………………… vii
圖目錄……………………………………… viii
第一章 緒 論 1
第一節研究動機 1
第二節研究目的 2
第三節研究流程 2
第二章 文獻探討 4
第一節新產品開發流程 4
第二節顧客參與 6
第三節跨組織整合 9
第四節組織溝通 12
第三章 研究方法 15
第一節研究流程 15
第二節個案研究法 16
第三節研究架構 17
第四章 個案研究 19
第一節W個案公司所處產業介紹 19
第二節W個案公司的組織結構 20
第三節W個案公司產品開發流程介紹 21
第四節顧客分類 24
第五節溝通頻率 27
第六節專案績效 30
第七節型態比對 32
第五章 結論與建議 38
第一節研究結論 38
第二節研究限制 40
第三節未來相關研究建議 41
參考文獻 42
中文部分 42
英文部分 42


圖目錄
圖 3-1 研究流程 15
圖 3-2 研究觀念架構 18
圖 4-2 W公司產品開發流程 22
圖 4-3 專案基本架構圖 24
圖 4-4 顧客分類圖 26
圖 4-5 W公司2008年不同專案在產品發展階段與顧客溝通頻率統計圖 30
圖 4-6 W公司2008年開發計畫銷貨淨利統計圖 32
圖 4-7 研發計畫過程顧客溝通頻率 33
圖 4-8 專案顧客類型圖示 35
圖 4-9 W公司2008年開發計畫所有顧客溝通頻率比重圖 36
圖 5-1 顧客型態中與NPD階段關聯圖 40
中文部分

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3.黃佑鈞(2005),「供應鏈整合程度對企業全球化與績效間之關係探討—以台灣製造業為例」,國立高雄第一科技大學運籌管理系暨研究所未出版論文

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6.劉懿靚(2007),「市場導向與跨組織整合對新產品開發績效影響相關之研究」,國立中央大學企業管理研究所未出版之碩士論文

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英文部分
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