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研究生:包晨瑋
研究生(外文):Chen-Wei Pao
論文名稱:女性美容資訊節目對女性閱聽人自我建構與展現之探索性研究─以「女人我最大」電視節目為例
論文名稱(外文):Exploring Self-Construction and Self-Presentation of Woman Beauty Programs to Female Audiences ─ The TV Program “Queen” as an Example
指導教授:陳志萍陳志萍引用關係
學位類別:碩士
校院名稱:元智大學
系所名稱:資訊傳播學系
學門:傳播學門
學類:一般大眾傳播學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:中文
論文頁數:92
中文關鍵詞:女性美容資訊節目自我建構自我展現女性自我意識
外文關鍵詞:Women Beauty Information ProgramSelf-constructionSelf- presentationFemale-self-consciousness
相關次數:
  • 被引用被引用:9
  • 點閱點閱:587
  • 評分評分:
  • 下載下載:6
  • 收藏至我的研究室書目清單書目收藏:8
近幾年來台灣電視節目掀起女性美容資訊熱潮,其內容多數強調女性應著重自我外在打扮,以便展現個人品味,進而建構其社會地位。相反地,在傳統台灣社會文化中,女性角色被標榜為家庭犧牲奉獻的內在美導向價值觀。事實上,女性閱聽人在自我建構過程中,深受媒體與日常社會文化價值觀的相互拉扯與影響。然而,鮮少文獻深入探索女性閱聽人如何建構與展現自我,以及女性美容節目收看後對其建構與展現產生何種變化,因此本研究將彌補現今文獻之不足,並期盼提供後續研究(者)參考與驗證。

  本研究採以焦點團體法,訪問24位每週會收看「女人我最大」美容資訊節目一次以上且每次會觀看半小時以上,年齡在20到35歲收看「女人我最大」的女性閱聽人。分析結果發現美容資訊節目之女性閱聽人會透過不同取徑自我建構,在早期的建構階段個體建構自我時內在會產生拉扯,而後進入社會後,再建構之來源以主流意識形態為主,強化了個體早期之自我建構。另外也發現,不同類型的女性,呈現不同自我展現風格,「模仿型」之女性,自我思辨能力極低,對於媒體訊息不假思索的全盤接收;而「參考型」的女性閱聽人之思想,在社會文化與自我價值之間拉扯著,想法與行為仍部分受到主流意識的影響,但也有一部分台灣女性,即為本研究分析中的「自我風格型」女性閱聽人,逐漸能跳脫意識形態之宰制,呈現嶄新的一面。
In recent years, information on female beauty has become a fad in Taiwan TV programs. The majority of the TV programs’ contents stress that women should place emphasis on their external dressing in order to show personal taste, and furthermore, to establish social status. On the contrary, in traditional Taiwanese society, female characters are praised for their sacrifice and dedication to family, which is valued as a woman’s inner beauty. The truth is, female audiences are deeply influenced by the contradictories between media and traditional social values during the process of self-construction. However, little research was focused on the construction and realization of modern female beauty, and thus, this research probed this topic to supplement the insufficiency of current documents and, of course, to provide references and verifications for further research.

  This research applied focus group method. 24 female audiences, aged from 20 to 35, who have been watching the TV Program “Queen” at least once a week and 30 minutes per time, were interviewed in this study. The analysis indicated that the audiences of beauty information program constructed themselves through different approaches. In the early self-construction period, contradictions appeared and turned into inner struggle. After entered the society, ideology was the primary re-construction factor, which strengthened one''s preliminary self-construction. The study also discovered that different types of female possess different styles of self- presentation. For the “Imitation” type female audiences, the ability for self-speculation was relatively low and this indicated that they absorb everything from the media information. For the “Reference” type female audiences, they struggled between social values and self values, but their thoughts and acts were still affected by ideology. However, a part of Taiwanese women, who belonged to the “Personal Style” type female audiences in this research, was able to gradually break away from the traditional bonds and to display a brand-new style.
書名頁..............................................................................................................Ⅰ
中文摘要..............................................................................................................Ⅱ
英文摘要..............................................................................................................Ⅲ
誌謝..............................................................................................................................Ⅴ
目次..............................................................................................................Ⅵ
圖表目次..............................................................................................................Ⅷ
第一章 緒論.............................................................................................................. 1
第一節 研究背景與動機........................................................................................... 1
第二節 研究目的與問題........................................................................................... 2
第三節 研究範圍與限制........................................................................................... 3
第二章 文獻探討與理論基礎................................................................................... 4
第一節 台灣女性美容資訊節目發展脈絡............................................................... 4
第二節 電視與女性外貌研究發展趨勢................................................................... 9
一、國外相關研究........................................................................................................ 9
二、國內相關研究....................................................................................................... 11
三、小結...............................................................................................................…….12
第三節 自我建構(Self-Construction ) .................................................................... 13
一、自我建構之定義.................................................................................................. 13
二、自我建構之取徑.................................................................................................. 15
(一)社會化機構.......................................................................................................... 15
(二)社會環境客觀條件........................................................................................... 16
三、台灣女性自我意識的轉變............................................................................... 18
(一)早期台灣女性的角色...................................................................................... 19
(二)台灣女性自我意識的崛起............................................................................... 19
四、小結....................................................................................................................... 23
第四節 自我展現(Self- Presentation) ..................................................................... 23
一、自我展現理論演進............................................................................................... 24

二、自我展現之行為─印象管理............................................................................... 26
三、自我展現類型....................................................................................................... 30
第五節 小結..............................................................................................................32
第三章 研究方法..................................................................................................... 34
第一節 研究問題..................................................................................................... 34
第二節 研究方法─焦點團體法............................................................................. 34
第三節 研究流程..................................................................................................... 39
第四節 研究設計..................................................................................................... 42
第四章 資料分析..................................................................................................... 46
第一節 「女人我最大」節目之女性閱聽人自我建構之取徑................................. 46
一、社會化機構:家庭與學校的影響......................................................................... 46
二、社會環境的客觀條件:強化女性符合主流意識型態......................................... 52
(一)場域生存心態的差異:大學環境V.S職場...................................................... 52
(二)主流意見氣候之生存心態............................................................................... 57
第二節 女性美容資訊節目之女性閱聽人自我展現之類型................................. 60
一、模仿型...................................................................................................................60
二、參考型...................................................................................................................63
三、自我風格型..........................................................................................................66
第三節 小結..............................................................................................................71
第五章 結論與建議................................................................................................. 73
第一節 研究結論與發現......................................................................................... 73
一、女性自我建構之多重取徑................................................................................... 73
(一)社會價值之複製.............................................................................................. 73
(二)多元場域之建構與再建構.............................................................................. 74
(三)初級團體建構自我之雛形............................................................................... 75
二、「女人我最大」節目女性閱聽人自我展現多元化............................................... 76
(一)與流行時尚接軌之女性................................................................................... 77
(二)主流風格之再現............................................................................................... 78
(三)忠於自我之個人風格....................................................................................... 79
第二節 研究貢獻..................................................................................................... 80
一、學術界.................................................................................................................80
二、產業界..................................................................................................................81
第三節 後續研究建議............................................................................................. 81
一、研究方法..................................................................................................81
二、理論基礎................................................................................................................82
參考書目......................................................................................................................83
附錄、訪談大綱............................................................................................................91
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