中文部分:
1.王成、龍潛譯(2004)。Diana LsSalle and Terry A.Briton.(2001)
Priceless:turning ordinary products into exyraordinary experiences,無價行銷,經典傳訊。
2.王育英、梁曉鶯譯,Schmitt, B. H.(2000,體驗行銷),經典傳訊文化股份有限公司。
3.王世澤(2003),體驗行銷:模型發展與實務驗證,中央大學企業管理研究所碩士論文。4.江素貞(2004),體驗價值對顧客滿意及行為意向關係之研究,義守大學管理科學研究所碩士論文。5.呂長賜(2005),集集地區遊客旅遊動機、滿意度與重遊意願之研究,南華大學旅遊事業管理學研究所碩士論文。6.呂鴻德、謝憶文(2000),顧客滿意、品牌權益與顧客終身價值關係之研究-LISREL 模式之實證,中原學報第28 卷第二期,PP31-41。
7.吳佩璇(2008),以體驗行銷與顧客價值觀點探究民宿特色與服務品牌之權益,世新大學,觀光學研究所碩士論文。8.吳明哲(2002),飛牛牧場遊憩意向之研究-價值鏈之觀點,朝陽科技大學休閒事業管理系碩士論文。9.吳政謀(2005),運動健身俱樂部參與行為、服務品質、滿意度與忠誠度之研究-以奔放主題運動館為例。台北巿立體育學院運動科學研究所碩士論文。10.吳萬益(2005),「企業研究方法」,華泰文化事業股份有限公司。
11.邱媞(2003),體驗行銷模式與其遊客行為之實證研究,中國文化大學觀光世業研究所碩士論文。
12.林彥宏(2005),觀光吸引力及觀光形象認知對顧客滿意與重遊意願的影響-免簽證後日本旅遊市場之實證研究,真理大學管理科學研究所碩士論文。13.林慶村(2005),銀行業服務品質、企業形象、顧客滿意度與顧客忠誠度關聯性之研究,朝陽科技大學企業管理研究所碩士論文。14.林孟璋、臧魯望(2003),品牌權益、顧客忠誠度與購買行為之研究,第二屆全國當代行銷學術研討會,國立中興大學行銷學系。
15.林居宏(2005),以行銷策略觀點探討新港奉天宮商圈之發展,南華大學管理科學研究所碩士論文。16.林桂田(2008),顧客知覺價值、顧客滿意與顧客忠誠關係之實證研究-以連鎖餐廳為例,大葉大學休閒事業管理學系碩士論文。17.林忠穎(2009),以BOT方式建構之運動設施顧客滿意度與忠誠度之相關研究-以台南市水都水世界為例,國立屏東教育大學體育學系碩士班碩士論文18.林秀貞(2004),體驗行銷與顧客忠誠度之關係探討,東吳大學企業管理學系碩士論文。
19.林憬(2003),利用LISREL模式探討遊客滿意度之研究-以花蓮縣為例, 東華大學碩士論文。20.周文賢(1997),統計學,台北:智勝文化。
21.洪穎思(2002),體驗行銷與品牌形象互動之探討,私立淡江大學管理科學研究所碩士論文。22.洪瑞英(2004) 顧客導向、服務品質、顧客價值與顧客滿意度之關聯性研究-以花蓮地區國際觀光旅舘為例,國立東華大學企業管理研究所碩士論文。23.洪勝鴻(2004),體驗行銷與關係行銷對顧客價值及顧客滿意影響之研究,國立高雄應用科技大學碩士論文。24.范智明(1999),台北市健康休閒俱樂部會員消費者行為之研究,國立師範大學體育學系碩士論文。
25.侯錦雄(1990),遊憩區遊憩動機與遊憩認知間關係之研究,國立台灣大學園藝研究所博士論文。26.袁薏樺(2003),體驗行銷、體驗價值與顧客滿意關係之研究,國立臺北科技大學商業自動化研究所。
27.徐英倫(2002),高雄市民營固網電信顧客滿意度之研究,國立高雄第一科技大學行銷與流通管理研究所碩士論文。28.許慧娟(1994),顧客滿意、服務品質與服務價值關係之研究-零售產業之實證,中原大學企業管理研究所碩士論文。29.陳雅祺(2009),員工付出、顧客滿意與顧客價值之關係:雙值觀點,國立成功大學經營管理碩士學位學程碩士論文。30.陳冠宏(2004),遊客對龍門露營區遊憩活動體驗之研究,世新大學觀光所碩士論文。31.陳秀珠(1995),國際觀光旅館顧客需求滿意度與再宿意願關係之研究-以圓山飯店為例,私立中國文化大學觀光研究所碩士論文。32.陳汶楓(2004),消費者體驗與購後行為關係之研究-以六福村主題樂園為例,朝陽科技大學休閒事業管理系碩士論文。33.陳俊誠(2008),公眾無線區域網路系統建置對顧客滿意度與忠誠度的影響-以大台北地區連鎖咖啡店為例,中國文化大學國際企業管理研究所碩士論文。34.陳育慧(2002),體驗行銷之探索性研究—統一星巴克個案研究,中國文化大學觀光事業研究所碩士論文。35.張璠、張吉宏、朱琦文(2001),體驗經濟時代來臨對工業區域發展之影響。經濟情勢暨評論季刊。36.張士強(2009),商店印象、顧客滿意與顧客忠誠類型關係之研究-以高雄市星巴克咖啡為例,高雄餐旅學院餐旅管理研究所碩士論文。37.張紹勳(2000),研究方法,台中市:滄海書局。
38.張集毓(1995),遊憩區市場定位之研究,國立中興大學園藝學系碩士論文。39.郭雨潔(2004),國家風景特定區之服務品質與遊客滿意度之研究,國立中央大學統計研究所碩士論文。40.黃玉琴、許國崢(2005),體驗行銷、顧客價值與顧客忠誠之相關聯性研究-以薰衣草餐廳為例,遠東學報,第二十二卷第二期。
41.黃淑真(2009),應用體驗行銷工具創造體驗價值以提升顧客滿意度與忠誠度之研究-以台中市主題餐廳為例,東海大學食品科學系碩士論文。42.曾慶攢(2002),主題遊樂園附屬旅館之滿意度研究-以劍湖山王子大飯店為例,南華大學旅遊事業管理研究所碩士論文。
43.楊素蘭(2004),環境體驗、體驗價值、顧客滿意與行為意向之研究,國立台北科技大學商業自動化與管理研究所碩士論文。
44.葉明淵(2003),旅客滿意度與忠誠度關係之研究-以國光客運公司為例,朝楊科技大學企業管理研究所碩士論文。
45.廖明豐(2003),東豐自行車綠廊之油氣吸引力、服務品質與遊客滿意度及忠誠度之研究,南華大學企業管理系所碩士論文。46.蔡淑貞(2003),新崛江商店街消費行為與管理策略之探討,中山大學公共事務管理研究所碩士在職專班碩士論文。47.蔡維修(1994),體驗行銷、顧客價值、顧客滿意與行為意向關係之研究-以田尾公路花園形象商圈為例,朝陽科技大學休閒事業管理系碩士論文。48.賴美芬(2006),消費者對運動觀光體驗感受之研究-以F1賽車旅遊為例,國立體育學院休閒產業學系碩士論文。49.盧昭蓉(2003),博物館運用「體驗行銷」策略之研究-以國立科學工藝博物館之「塑膠與橡膠」廳為例,科技博物,第7卷第3期:31-51。50.蕭瑞貞(1998),遊客重遊行為與其對遊樂區屬性忠誠度關係之研究-以劍湖山世界為例,逢甲大學土地管理學系碩士論文。51.韓至剛(1997),零售業顧客滿意度與顧客忠誠度之研究—以台北市百貨公司為例,淡江大學管理科學研究所碩士論文。
52.簡媛毅(2000),商店街街區組織運作之研究,朝陽大學休閒事業管理系碩士論文。
53.簡大濤(2004),有效消費者回應對服務品質及顧客滿意度研究,朝楊科技大學企業管理研究所碩士論文。
54.闕山晴(2002),顧客滿意與忠誠度之研究-以西式速食業為例,國立台灣大學企研所碩士論文。
55.《商圈更新再造教戰手冊Ⅱ》經濟部商業司,2001
網站部分:
1.府城觀光資訊導覽網站http://ims.tncg.gov.tw/tour/home.asp
2.經濟部商業司網站 hrrp://www.moea.gov.tw/
3.交通部觀光局網站http://admin.taiwan.net.tw/indexc.asp
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