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林進財,張慶暉,方玫文(2001),台灣地區大型購物中心之優勢評估-具區間層級分析法的應用,交大管理學報,21(3),1-18。段立如(1993),多國公司移轉計價問題之探討,國立政治大學財政學研究所未出版之碩士論文。徐嵐(2007),「顧客為什麼參與創造」,消費者參與創造的研究動機,心理學報,39(2),343-354。
徐達光(2003),消費者心理學,台北:東華書局。
曹勝雄,范文嘉(2003),顧客參與、情緒體驗與顧客滿意度關係之探討:以星巴克為例,發表於第三屆觀光休閒暨餐旅產業永續經營研討會論文集,高雄:國立高雄餐旅學院。
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黃映瑀(2005),體驗行銷、體驗價值、顧客滿意、品牌形象與行為意向關係之研究,私立大葉大學事業經營研究所未出版之碩士論文。楊世瑩(2009),SPSS統計分析實務,台北:旗標出版公司。
楊東震,蔡文甲(2004),台灣購物中心競爭力指標之建立與分析,中華管理學報,5(1),77-90。蕭文龍(2007),多變量分析最佳入門實用書,台北:碁峰資訊股份有限公司。
蘇麗娥(2001),跨國企業移轉計價與國際租稅策略之研究,私立義守大學管理科學研究所未出版之碩士論文。二、英文部份
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