臺灣博碩士論文加值系統

中小型企業在台灣的經濟發展軌跡，扮演極重要的角色，其中若是規模非常小，不一定有正式組織，甚至是家庭式經濟的，則又可歸為微型企業。然而微型企業長久以來擔心企業技術外流以及利益不外溢的想法，而流於家族式的組織管理模式。再加上國際經濟情勢變遷，不少台灣微型企業仍未脫離追逐低成本的機械設備製造生產思維，因而轉往大陸發展，然而這對台灣微型企業而言不外乎是另一個困境。本研究採個案研究方式，以台灣微型企業A公司為研究對象；首先針對台灣微型企業蒐集產業資料，以瞭解現階段微型企業的現況與趨勢，做為個案研究主要之環境考量與依據。接續在產業環境考量下，針對A公司進行SWOT分析及五力分析，以瞭解其面臨之內外部環境並建立所需之發展策略，進而分析與探討A公司所面臨之內外部環境並建立所需之發展策略。
透過分析可歸納出將A公司所屬的油壓系統微型企業之關鍵因素與其發展策略主要分為市場開發面向、產品品質面向以及人力資源面向。A公司在市場開發面向以優良的設計能力，固本與擴展其市場佔有率；並繼續秉持高品質的產品，注重售前服務、將客製化產品標準化並使製程簡單化，且專注研發節能產品，以「高品質佐以高價位」並符合產業動向做為A公司在產品品質面向的發展策略。回歸到A公司本身的人力資源面向發展策略，將員工的職涯發展帶動公司利益，「以人為本」之出發點，共創美好未來。

Small and medium enterprises have played a vital role in the development of
Taiwan’s economy. Among them, the relatively small scale businesses that are not
necessarily formal organizations, or are even family-run businesses, can be classified
as micro-enterprises. The long-time concerns of micro-enterprises with regard to
technology drain and revenue spillovers have contributed to their family-based
corporate governance. Besides, with changes in the international economic
environment, many micro-enterprises in Taiwan, still embracing the mindset of low
cost manufacturing, relocate to Mainland China, which is, however, another
predicament for Taiwan’s micro-enterprises.
The subject of this case study was Business A, a micro-enterprise in Taiwan. The
study began with data collection on Taiwan’s micro-enterprises to gain understaning
of the current status and trends of this type of business. The results of the collection
provided the environmental aspects and a reference for the study. A SWOT analysis
and a Five Forces analysis were then conducted on Business A to appreciate and
examnine the internal and external environment of the business and establish
developmental strategies it needs.
The analyses showed that the key elements and developmental strategies of
Business A, a micro enterprise that focuses on oil hydraulic systems, mainly involve
three aspects: market development, product quality and human resources. In the
aspect of market development, Business A consolidated and expanded its market share
with excellent design capabilities. Its developmental strategies for product quality
included commitment to high quality products and pre-sale services, the practices of
customized standardization and process simplification, dedication to research and
development of energy saving products, and the principle of ‘high price - high quality’
that catered to industry trends. In light of developmental strategies for human
resources, Business A related employees’ career development with its interests, with a
people-based perspective, working toward a bright future for both the company and
the employees.

第一章 緒論 ________________________________________________________7
第一節研究背景及動機________________________________________________ 7
第二節研究範圍與目的________________________________________________ 9
第三節研究架構與流程_______________________________________________ 10
第二章 文獻探討 ___________________________________________________ 11
第一節中小型企業與微型企業_________________________________________ 11
第二節策略 _________________________________________________________ 13
第三節SWOT 分析與Porter 五力分析___________________________________ 17
第四節關鍵成它]素_________________________________________________ 24
第五節個案研究方法_________________________________________________ 33
第三章 研究方法 ___________________________________________________42
第一節產業環境分析_________________________________________________ 42
第二節SWOT 分析與Porter 五力分析___________________________________ 45
第三節個案分析與探討_______________________________________________ 46
第四章 個案分析 ___________________________________________________47
第一節個案說明_____________________________________________________ 47
第二節產業分析_____________________________________________________ 48
第三節SWOT 分析與Porter 五力分析___________________________________ 51
第四節關鍵成它]素_________________________________________________ 60
第五節發展策略_____________________________________________________ 63
第五章 結論與建議 _________________________________________________66
第一節結論 _________________________________________________________ 66
第二節建議 _________________________________________________________ 67
參考文獻___________________________________________________________68

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