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研究生:謝潤欽
研究生(外文):Cheah,YoonKhem
論文名稱:企業導入綠色設計之關鍵成功因素探討
論文名稱(外文):Key successful factors for implementing green design
指導教授:楊長林楊長林引用關係
指導教授(外文):Yang, ChangLin
口試委員:蔡東亦黃靜蓮
口試日期:2011-06-24
學位類別:碩士
校院名稱:輔仁大學
系所名稱:管理學研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2011
畢業學年度:99
語文別:英文
論文頁數:97
中文關鍵詞:關鍵成功因素綠色設計層級分析法
外文關鍵詞:key successful factorgreen designanalytical hierarchy process (AHP)
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本研究建構企業導入綠色設計之關鍵成功因素的評估模型,同時彙整文獻資料並配合專家問卷的方式,確立評估模型的四個構面-供應商、顧客、製造以及管理系統;再向下發展出三十二項評估因素。本研究並應用層級分析法取得各構面和評估因素的權重值,建構出合適且具有實務參考價值的企業導入綠色設計之關鍵成功因素評估模型。
為驗證評估模型的可行性,本研究選擇三家產品線類似且經營範疇也大致相同的公司進行評估模型的實例驗證。其所發展出的評估模型不僅提出企業導入綠色設計之關鍵成功因素,更給予企業具體可行的建議做參考使用。

This study presents an assessment model that evaluates key successful factors for implementing design. The proposed model has four dimensions-supplier, customer, manufacture, and management system. This evaluation model uses 32 assessment factors which are initially established and revised based on expert opinions collected via a questionnaire. Further, the analytical hierarchy process (AHP) is utilized to calculate the weights of factors in each layer and to construct assessment models with applicable and valuable references. To determine model practicability, this study assesses 3 case companies and each company has similar products and business model. In addition to evaluating company’s key successful factors in terms of each dimension, the proposed model provides a valuable reference for implementing green design.
List of Contents
Chapter 1 Introduction……………………………………………………………1
1.1 Background……………………………………………………………1
1.2 Motivation……………………………………………………………4
1.3 Objective………………………………………………………………5
1.4 Research Scope and Limitation…………6
1.5 Research Construct………………………………………7
Chapter 2 Literature Review………………………………………………9
2.1 Green Design..…………………………………………………9
2.2 Key Successful Factor……………………………16
2.3 Analytical Hierarchy Process…………18
Chapter 3 Assessment Model Building………………………23
3.1 Introduction of Research Model and Procedure of Model Building…23
3.2 Constructing the Preliminary Factors…………………………………26
3.3 Revising Indicators……………………………………………………31
3.4 Establishment of Assessment Model…………………………………39
Chapter 4 Model Application and Empirical Analysis…………………………50
4.1 Introduction of Companies……………………………………………50
4.2 Verification Process and Result………………………………………53
4.3 Discussion……………………………………………………………57
Chapter 5 Conclusion…………………………………………………………63
5.1 Research Conclusion…………………………………………………63
5.2 Recommendations for Future Research………………………………67
References………………………………………………………………………68
Appendix I The Expert Questionnaire of the Key Successful Factors of Implementing Green Design (Chinese Version)………………………………79
Appendix II The AHP Questionnaire of the Key Successful Factors of Implementing Green Design (Chinese Version)………………………………85
Appendix III The Assessment Questionnaire of Practical Case Company……95

List of Tables
page
Table 2-3-1 Saaty’s preferences in the pair-wise comparison process…………20
Table 2-3-2 Average random index for corresponding matriz size……………21
Table 3-2-1 Analysis of expert questionnaire - supplier dimension……………27
Table 3-2-2 Analysis of expert questionnaire - customer dimension…………28
Table 3-2-3 Analysis of expert questionnaire - manufacture dimension………29
Table 3-2-4 Analysis of expert questionnaire - management system dimension……30
Table 3-3-1 Sample characteristic of expert questionnaire……………………32
Table 3-3-2 Result analysis of expert questionnaire - supplier dimension……33
Table 3-3-3 Result analysis of expert questionnaire - customer dimension……33
Table 3-3-4 Result analysis of expert questionnaire - manufacture dimension……34
Table 3-3-5 Result analysis of expert questionnaire - management system……35
Table 3-3-6 Summary analysis of expert questionnaire…………………………37
Table 3-4-1 Description of AHP questionnaire sample…………………………40
Table 3-4-2 The weight of dimensions…………………………………………41
Table 3-4-3 Assessment factors weight of customer dimension………………42
Table 3-4-4 Assessment factors weight of manufacture dimension……………43
Table 3-4-5 Assessment factors weight of supplier dimension…………………44
Table 3-4-6 Assessment factors weight of management system dimension……45
Table 3-4-7 The weight of major dimensions and assessment factors…………48
Table 4-1-1 Introduction of Case Companies…………………………………53
Table 4-2-1 The empirical results of three companies…………………………55
Table 4-3-1 Grade distribution of Y Company’s green design assessment factors and key successful factors…………………………………………58
Table 4-3-2 Grade distribution of U Company’s green design assessment factors and key successful factor………………………………………59
Table 4-3-3 Grade distribution of S Company’s green design assessment factors and key successful factors………60

List of Figures
Figure 1-5-1 Research process……………………………………………………8
Figure 2-1-1 Eco-design: the wider picture……………………………………10
Figure 2-1-2 Timeline for green trend…………………………………………11
Figure 3-1-1 Product life cycle………………………………………………….24
Figure 3-1-2 The procedure of constructing evaluation model…………………25
Figure 3-3-1 AHP hierarchy chart……………………………………………38
Figure 4-2-1 The practical performances in 3 dimensions histogram of company Y, U and S………………………………………………………57

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