二、中文部份
1.內政部統計處(2009),97年底人口結構分析,第4週。
2.朱寶青、陳柏舟(2001),影響在職人士參與碩士課程進修之決策因素,大葉學報,10-2,2。3.林如萍(1991),中等學校教師參與在職進修動機取向研究,國立台灣師範大學家政教育研究所碩士論文。4.林建煌(2002),消費者行為,台北:智勝文化事業。
5.林清江(1998),終身學習與學習社會。國立中央圖書館臺灣分館月刊,第四卷(第4期),頁2-9。
6.林寶山(1998),教學原理與技巧,台北:五南。
7.張春興(1994),現代心理學,台北:東華。
8.梁麗珍、賴靜惠 (2003),二專在職進修部學生學習動機與學習策略之研究,國立政治大學「教育與心理研究」,第26期,頁717-748。
9.黃志樺(2002),成人技職繼續教育參與動機與障礙因素之相關研究,國立彰化師範大學工業教育學系博士論文。
10.黃富順(1984),成人參與繼續教育動機取向及其相關因素之研究,國立台灣師範大學教育研究所博士論文。11.黃富順(1985),成人的學習動機-成人參與繼續教育動機取向之探討,高雄:復文書局。
12.黃富順(1992),成人的身心發展特性與學習,高雄市市民學苑,頁2-5。
13.黃富順(1996),增強成人學習者的學習動機,成人教育雙月刊,第34期,頁2-8。14.廖志昇(2004),研究生學習動機與學習滿意度關係之研究-以師院在職進修碩士班為例,國立屏東師範學院國民教育研究所碩士論文。15.蔡如婷(1997),大學企推廣教育班學員參加動機及選擇行為之研究,國立東華大學企業管理研究所碩士論文。16.蔡瑞敏(2005),組織變革知覺、學習動機對學習成效之影響,朝陽科技大學企業管理研究所碩士論文。17.鄭琇芬(1996),成功社區老年民眾參與衛生教育活動之動機與障礙因素探討,台灣師範大學衛生教育學系碩士論文。18.鍾肇騰(1999),老人教育參與者、非參與者教育態度與規範失調之比較研究-以台東縣為例,國立中正大學成人及繼續教育學系碩士論文。二、英文部份
1.Andersons, J. R. (1985), Cognitive Psychology and its Implications (2rded.). San Francisco: Freeman.
2.Aslanian, C. B., & Bricknell, H. M. (1980), Americans in Transition: Life Changes as Reasons for Adult Learning. New York:College Entrance Examination Board.
3.Beder, H.(1991),The Stigma of Illiteracy. Adult Basic Education. 1(2):67-77.
4.Belanger, P. & Valdivielso, S. (1997), The Emergence of Learning Societies: Who Participates in Adult Learning?Elsevier Science Ltd.
5.Boshier, R. W. (1971), Motivational Orientations of Adult Education Participants:A Factor Analytic Exploration of Houle’s Typology. Adult Education, 21(2):3-26.
6.Boshier, R.W. (1973), Educational Participation and Dropout: A Theoretical Model. Adult Education, 23(4):255-282.
7.Boshier, R. W. (1977), Motivational Orientations Revisited:Life-soace Motives and the Education Participation Scale, Adult Education,27(2):24-27.
8.Boshier, R.W. & Peter, J. M. (1978), Adults Needs, Interests & Motives. In C.Klevens, Materials & Methods in Continuing Education. Los Angeles: Klevens Publications Inc.
9.Boshier, R.W., & Riddel, B. G. (1978), Education Participation Scale Factors Structure for Older Adult, Adult Education, 28(3):165-175.
10.Brady, M. K., Knight, G. A., Cronin Jr., J. J., Tomas, G., Hult, M. and Keillor, Bruce D.(2005),Removing the Contextual Lens : A Multinational, Multi-setting Comparison of Service Evaluation Models. Journal of Retailing, 81(3):215–230.
11.Burgess. P. (1971), Reasons for Adult Participation in Group Educational Activities. Adult Education, 22(1):3-29.
12.Carp, A. Peterson, R. & Roelfs, P. (1976), “Adult Learning Interests and Experience,” in K.P.Cross and J.R. Valley. Planning Non-traditional Programs. San Francisco:Jossey-Bass.
13.Chang, M. S. (1999), A Study of the Motivational Participation Orientations of Nontraditional Students in Rural Two-year Colleges in Northeastern Kansas. Doctoral Dissertation, Kansas State University.
14.Cronin, J. J. Jr., Brady, M. K. and Hult, G. T. M., (2000), “Assessing: The Effects of Quality, Value, and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments”, Journal of Retailing, Vol.76,193-218.
15.Cross, K. P. (1979), Adult learning. Characteristics, Needs and Interests. In R. E. Peterson, & Associates (eds.), Lifelong Learning in America: An Overview of Current Practices, Available Resources, and Future Prospects. San Francisco: Jossey-Bass.
16.Cross, K. P. (1982). Adult as Learners:Increasing Participation and Facilitating Learning. San Francisco:Jossey-Bass.
17.Cuthbert, P. F. (1996a), Managing Service Quality in HE : Is SERVQUAL the Answer. Part 1. Managing Service Quality, 6(2):11–16.
18.Cuthbert, P. F. (1996b), Managing Service Quality in HE: Is SERVQUAL the Answer? Part 2. Managing Service Quality, 6(3):31–35.
19.Darkenwald, G. G. & Merrian, S. B. (1982), Adult Education: Foundations of Practice. New York:Harper & Row.
20.Dodds, W. B. & Monroe, K. B. (1985), “The Effect of Brand and Price Information on Subjective Product Evaluations,” Advances in Consumer Research, 12(1):85-90.
21.Dodds, W. B., K. B. Monroe and D. Grewal, (1991), “The Effect of Price, Brand, and Store Information on Buyers’ Product Evaluation.” Journal of Marketing Research, 28(3):307-319.
22.Falaki, M.(1983), The Relationship Between Motivation of Adults and Participations in Adult Basic Education. Dissertation Abstracts International, 44(4): 956-A.
23.Fujita-Starck, P. (1996), Motivations and Characteristics of Adult Students: Factor Stability and Construct Validity of the Educational Participation Scale. Adult Education Quarterly, 47:29-41.
24.Garrison, D. R. (1997), Self-directed Learning: Toward a Comprehensive Model. Adult Education Quarterly, 48(1):18-33.
25.Gaski, J. F. and Nevin, J. R. (1985), “The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel,” Journal of Marketing Research, 22(2):130-142.
26.Govermanti, M. P. (1980), A Study of the Motivational Orientations of Adults Attending a Comprehensive Community College. Unpublished Doctoral Dissertation, Virginia Polytechnic Institute and State University.
27.Grewal, D., Monroe, K. B., and Krishnan, R. (1998), The Effects of Price-comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions. Journal of Marketing, 62(4):46-59.
28.Grunert, S. C., & Juhl, H. J. (1995), Values, Environmental Attitudes, and Buying of Organic Foods. Journal of Economic Psychology, 16:39-62
29.Henry, G. T. & Basile, K. C. (1994), Understanding the Decision to Participate in Formal adult Education. Adult Education Quarterly, 44(2): 64-82.
30.Houle,C.O.(1961), The Inquiring Mind. Madison: University of Wisconsin Press.
31.Huber, F., Herrmann, A. and Morgan, R. E.(2001), “Gaining Competitive Advantage Through Customer Value Oriented Management”, The Journal of Consumer Marketing, 18(1):41-47.
32.Hufton N. R., Elliott, J. G. and Illushin, L. (2002), Educational Motivation and Engagement: Qualitative Accounts from Three Countries. British Educational Research Journal, 28(2):265-289.
33.Johnstone, J. W. C., & Rivera, R. J. (1965), Volunteers for Learning. Chicago: Aldine Publishing Company.
34.Kotler, P.(1969), Broadening the Concept of Marketing. Journal of Marketing, 33(1):10-15.
35.Kotler, P. & Fox, K. F. A. (1985), Strategic Marketing for Educational Institutions. Englewood Cliffs, N.J.: Prentice-Hall.
36.Lapierre , J., Filiatrault, P., & Chebat, J. C. (1999), Value Strategy Rather Than Quality Strategy: A Case of Business-to-business Professional Service. Journal of Business Research, 45(2):235-246.
37.Ledden, L., Kalafatis, S. P. and Samouel, P. (2007), The Relationship Between Personal Values and Perceived Value of Education. Journal of Business Research, 60: 965–974.
38.Long, H. B. (1983), Adult Learning. New York: Cambridge. pp.156-157.
39.Loudon, D. D., & Bitta, A. J. (1993), Consumer Behavior: Concepts and Applications, 4thed., New York: McGraw-Hill.
40.Lovelock, C. H. (1983), Classifying Services to Gain Strategic Marketing Isight. Journal of Marketing, 47:9-20.
41.Madsen, D. H. (1977), A Multivariate Examination of the Motivational Orientation of Urban Adult College Students. Dissertation Abstracts International, 38(4):1821-A.
42.McGraw, E. D.(1984), Older Adult Learners : Reasons and Preferences for Participating in Organized Learning Activity. Dissertation Abstracts International, 43(12):3782-A.
43.McKeachie, W. J. (1961), Motivation, Teaching Methods, and College Learning. In M. R. Jones (Ed.), Nebraska Symposium on Motivation. Lincoln: University of Nebraska Press. pp. 111-142.
44.Merrian, S. B. & Caffarella, R. S. (1991), Learning in Adulthood. San Francisco: Jossey-Bass.
45.Miller, J. B. (1976), Towards a New Psychology of Women. Boston: Beacon Press.
46.Ordors, D. G. (1980), Models for Motivation for Participation in Adult Education. Unpublished Doctoral Dissertation, University of Minnesota.
47.Petrick, J. F. and Backman, S. J. (2002), “An Examination of Golf Travelers’ Satisfaction, Perceived Value, Loyalty, and Intentions to Revisit”, Tourism Analysis, Vol.6, pp.223-237.
48.Ravald, A. and Gronroos. C.(1996),“The Value Concept and Relationship Marketing.” Journal of Marketing, 30(2):19-30.
49.Rezabek, R. J. (1998), A Study of the Motives, Barriersm and Enablers Affecting Participation in Adult Distance Education Classes in an Lowa Community College. University of Northern Iowa.
50.Rokeach, M. J. (1973), The Nature of Human Values. New York:The Free Press, pp.12-16.
51.Rothwell, A. and Arnold, J. (2005), How HR Professionals Rate ‘Continuing Professional Development’. Human Resource Management Journal, 15(3):18-32.
52.Sell, G. R. (1978), A Handbook of Terminology for Classifying and Describing the Learning Activities of Adult. Denver: National Center for Higher Education.
53.Sheffield, S. B. (1964), The Orientation of Adult Continuing Learners, In D. Solomon (ED.). The Continuing Learners. Chicago: Center for the Study of Liberal Education for Adult.
54.Sheth, J. N., Newman, B. I., & Gross, B. L. (1991b), Why We Buy What We Buy: A Theory of Consumption. Journal of Business Research, 22(1):159-170.
55.Solomon, M. R. (2002), Consumer Behavior (5). America: Prentice Hall.
56.Stanley, U. (1973), Motivational Factors of Adult Learners in a Directed Self Study Bachelor's Degree Program. Dissertation Abstracts International, 34(3), 1052-A.
57.Sweeney, J. C., & Soutar, G. N. (2001), Consumer Perceived Value: The Development of a Multiple Item Scale. Journal of Retailing, 77(2):203-220.
58.Whittaker, G., Ledden, L. and Kalafatis, S. P. (2007), A Re-examination of the Relationship Between Value, Satisfaction and Intention in Business Services. Journal of Services Marketing, 21(5):345–357.
59.Wolff, L.C. (1966), “An Analysis of Five Institutional Barriers to Higher Education as Perceived by Adult Woman Students at Siu-C.” Dissertation Abstracts International, 43(8), 2203A.
60.Woodruff, Robert B., (1997), Customer Value:The Next Source for Competitive Advantage. Journal of the Academy of Marketing Science, 25(2), pp.139-153.
61.Zeithaml, Valarie A. (1988),“Consumer Perceptions of Price, Quality and Value : A Means-end Model and Synthesis of Evidence.” Journal of Marketing, 52(6):2-22