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研究生:黃亭郡
研究生(外文):Ting-Chun,Huang
論文名稱:學習動機與知覺教育價值對參與終身學習影響之研究
論文名稱(外文):Study of the Impact of Learning Motivation and Perceived Education Value on the Participation of Lifelong Learning
指導教授:葉日武葉日武引用關係
指導教授(外文):Ryh-Wu,Yeh
學位類別:碩士
校院名稱:玄奘大學
系所名稱:國際企業學系碩士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2010
畢業學年度:98
語文別:中文
論文頁數:70
中文關鍵詞:學習動機知覺教育價值知覺價值終身學習終身教育
外文關鍵詞:motivationperceived educational valueperceived valuelifelong learninglifelong education
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過去二十幾年來,顧客價值或消費者對於產品/服務的知覺價值,已成為行銷領域的重要研究議題。而在教育領域之中,也早已有文獻指出行銷功能存在於學校和其他非營利組織,例如學校招生、募款等活動事實上也就是行銷活動,課程與學務上的調整可視為產品的改善,而學費則相當於價格。因此,商業領域的行銷知識,可作為學校經營管理上的指導方針。現今學界所完成的許多教育行銷論述和研究,也都是運用服務業行銷的相關理論或模式。
然而,目前國內對於成人終身學習教育的相關研究,大多著重於「學習動機」的探討,並未將服務業行銷的相關理論或模式納入。本研究主張成人對教育的知覺價值可能是影響其學習動機與參與終身學習的關鍵因素之一。因此,本研究將行銷領域的知覺價值運用於教育領域之中,以探究成人的「學習動機」、「知覺教育價值」與「參與終身學習」這三者之間的相關性與影響方向,以提供教育單位及辦理終身學習推廣之相關團體,作為未來規劃及施作的參考。
研究結果顯示:
一、不同背景變項下之成人,在知覺教育價值、學習動機各個構面,以及參與終身學習上有顯著差異。
二、知覺教育價值分別對學習動機、參與終身學習影響之構面,皆具有顯著影響。
三、學習動機對參與終身學習有顯著影響。
四、知覺教育價值與學習動機分別對參與終身學習產生影響,並且知覺教育價值對終身學習的影響力較學習動機更重要。
Over the past 20 years, customer value, or consumer products / services, perceived value, has become an important research topic in the field of marketing. In the realm of education also has document pointed out that the marketing function of literature exists in schools and other nonprofit organizations, such as school enrollment, fundraising and other activities, in fact, that is the marketing activities, curriculum and student affairs adjustments to improve the product can be considered , while the tuition is equivalent to the price. Therefore, knowledge of business marketing, business management schools can be used as guidelines. Now completed a number of education scholars discuss marketing and research, are also related to the use of services marketing theory or model.
However, domestic life-long learning for adult education research, most of emphasize the "motivation", not the service marketing theories or models included. We argued that the perceived value of adult education may affect motivation to learn and participate in one of the key factors of lifelong learning. Therefore, this study perceived value of marketing in the field of education being used to explore the adult's "motivation", "perceived educational value" and "participation in lifelong learning," the correlation between the three and influence the direction to provide education to promote lifelong learning related organizations, planning and to implement for future reference.




The summary of the research results demonstrate below:
1. Under different background variables adults, in the perceived educational value, the various dimensions of learning motivation, and participation in lifelong learning were significantly different.
2. Perceived educational value of learning motivation and participation in lifelong learning, there are significant.
3. Motivation to participate in lifelong learning have a significant effect.
4. Perceived educational value and motivation to participate in separate impact on lifelong learning, and perceived educational value of the impact of lifelong learning is more important than the motivation to learn.
摘 要 i
目 錄 iv
表 目 錄 vi
圖 目 錄 vii
第一章 緒  論 1
第一節 研究背景與重要性 1
第二節 研究動機與目的 2
第三節 研究範圍與限制 3
第四節 研究流程 4
第二章 文獻探討 5
第一節 學習動機 5
第二節 知覺教育價值 14
第三節 終身學習 18
第三章 研究設計 19
第一節 研究架構 19
第二節 研究假設 20
第三節 研究對象 20
第四節 研究工具 21
第五節 問卷設計 21
第六節 資料處理 24
第四章 研究結果與討論 25
第一節 有效樣本的社會人口變項統計 25
第二節 重要變數問項之敘述統計分析 27
第三節 量表信度及因素分析 30
第四節 假說驗證 36
第五章 結論與建議 58
第一節 研究結論 58
第二節 研究限制 60
第三節 研究建議 61
參考文獻 63
附錄:問卷 68
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