台灣中小企業的蓬勃，顯示出中小企業在台灣經濟發展占有舉足輕重的角色。隨著產業環境的改變、國際市場競爭日趨激烈及中國具備地緣鄰近關係和低成本等環境之優勢，多數台商轉往中國投資、設廠發展，此亦成為近年學術界關注之議題。
有別於過去動態能力文獻多以大型企業或科技產業為研究對象、以及從組織學習、知識管理等觀點探討；本研究以台灣到大陸設廠之中小企業為研究對象，產業設定在傳產製造業，研究方法採質化方法，藉由六個個案採取半結構式訪談，根據Teece et al. (1994, 1997)所提出之動態能力理論為基礎，以台商赴大陸設廠之模式 (合資與獨資)的不同，探究中小企業在程序、定位及路徑三構面因素中能力的建構及變化，並探討其差異及特性提出解釋。研究發現，進入模式不同，企業在動態能力中之協調能力、學習能力、互補性資產、財務資產及技術研發、產品開發能力發展上，均有明顯之差異。

Taiwan SMEs is flourishing, showing that small and medium enterprises in Taiwan's economic development occupies a decisive role. With the change of industrial environment, the raising of the competition of the international market; China had geographic proximity and low-cost advantages for Taiwan firms, transferred the investment and factories to China. The topic of about that had been attended from academic Field in recent years.
Different from the past references. Literatures of dynamic capabilities always set large enterprises or the technology industry as a research object, and from organizational learning, knowledge management opinion. This study are the SMEs locating factories in China from Taiwan, and the traditional manufacturing industry is major focused in the study, research methods is qualitative method. Six cases had be chosen with semi-structural interviews in the study.
Based on Dynamic Capability Theory (Teece et al, 1994, 1997), discussing the capability building and change of SEMs in the process, position and path. Also, researching the differences and characteristics are analyzed to some conclusion and suggestions.


The findings of the study show that the great differences exist in the two modes when the companies coordinate with each other. For joint ventures and wholly owned, the structure of the dynamic capability of SEMs different distinctly. Especially in the capacity of learning, R&D and product development, and the complementary asset, financial asset. It different significantly here.

目 錄
摘 要 i
Abstract ii
誌 謝 iv
目 錄 vi
表 目 錄 vii
圖 目 錄 ix
第一章 緒論 1
第一節 研究背景及研究動機 1
第二節 研究目的 3
第三節 研究流程 4
第二章 文獻探討 5
第一節 台灣中小企業海外投資概況 5
第二節 海外市場進入模式之探討 14
第三節 動態能力 22
第三章 研究方法 44
第一節 研究架構 44
第二節 個案研究法 45
第三節 研究設計 46
第四節 訪談詳細結構 48
第五節 研究限制 49
第六節 個案資料蒐集 50
第七節 介紹個案對象 51
第八節 資料分析策略及研究品質 53
第四章 個案分析 56
第一節 個案公司簡介 56
第二節 合資公司動態能力之分析 60
第三節 獨資公司動態能力之分析 72
第四節 合資與獨資動態能力建構之綜合整理 101
第五節 合資公司對建構動態能力之影響 108
第六節 獨資公司動態能力建構分析 110
第七節 合資與獨資對動態能力之討論 112
第五章 結論與建議 116
第一節 結論 116
第二節 建議 117
參考文獻 118
附錄 133

表 目 錄
表2-1 2008年中小企業之概況.........................................................................7
表2-2 2008年核准對中國投資前十名行業投資金額、比率及年
增率.......................................................................................................10
表2-3 海外市場進入模式定義之彙整...........................................................14
表2-4 Erramilli 與 Rao 對海外市場進入模式之分類.................................15
表2-4 海外市場進入模式之特質...................................................................16
表2-5 外商投資中國項目數...........................................................................18
表2-6 動態能力之相似名詞定義...................................................................24
表2-7 動態能力之定義彙整...........................................................................26
表3-1 個案研究設計元素表...........................................................................42
表3-2 訪談公司之簡介...................................................................................49
表3-3 個案研究信效度檢測表.......................................................................51
表4-1 個案公司之基本資料...........................................................................55
表4-2 A公司動態能力建構表........................................................................61
表4-3 B公司動態能力整理表........................................................................67
表4-4 C公司動態能力整理表........................................................................74
表4-5 D公司動態能力整理表........................................................................81
表4-6 E公司動態能力整理表........................................................................89
表4-7 F公司動態能力整理表........................................................................96
表4-8 個案公司於大陸設廠之基本資料......................................................97
表4-9 六家個案公司動態能力因素之整合表..............................................98
續表4-9 六家個案公司動態能力因素之整合表..........................................99
續表4-9 六家個案公司動態能力因素之整合表........................................100
續表4-9 六家個案公司動態能力因素之整合表........................................101
續表4-9 六家個案公司動態能力因素之整合表........................................102
續表4-9 六家個案公司動態能力因素之整合表........................................103
表4-10 動態能力項目表..............................................................................113

















圖 目 錄
圖1-1 研究流程圖............................................................................................4
圖2-1 2007年海外投資事業之獲利原因........................................................8
圖2-2 2008年海外投資事業之獲利原因........................................................8
圖2-3 2007年海外投資事業之虧損原因........................................................9
圖2-4 2008年海外投資事業之虧損原因........................................................9
圖2-5 2008年台灣赴中國投資之重要動機...................................................11
圖3-1研究架構................................................................................................40
圖3-2 個案研究類型圖...................................................................................43
圖3-3 收斂的多重個案證據來源圖...............................................................47
圖4-1 能力項目二元圖.................................................................................114

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