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研究生:張慧瑩
研究生(外文):Hui Ying Chang
論文名稱:定期航運公司垂直整合對競爭優勢之影響—以陽明海運為例
論文名稱(外文):The Influence of Vertical Integration on the Competitive Advantage in Container Shipping Lines - A Case Study of Yang Ming Line
指導教授:李威龍李威龍引用關係
指導教授(外文):Wei-Long Lee
學位類別:碩士
校院名稱:國立高雄應用科技大學
系所名稱:國際企業系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2010
畢業學年度:98
語文別:中文
論文頁數:75
中文關鍵詞:垂直整合競爭優勢五力分析價值鏈
外文關鍵詞:vertical integrationcompetitive advantagefive forces analysisvalue chain
相關次數:
  • 被引用被引用:1
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  • 下載下載:0
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受到全球化發展的趨勢,許多廠商開始希望定期航運公司並非僅單一海運輸服務,而可以提供更多樣且更完善的運輸服務,在托運人對運送服務的需求下,垂直整合成為定期航運公司發展的主要經營策略之一。本研究以個案研究的方式探討陽明海運公司的垂直整合策略,首先本文探討定期航運業的現況,其次深入探討個案公司採用垂直整合策略後對公司競爭優勢的影響。

研究結果顯示目前個案公司發展的垂直整合事業中,海外子公司與港埠碼頭皆具有競爭優勢。內陸拖車與物流事業雖然有助降低成本,但對競爭優勢的影響較小。另外,垂直整合事業的發展優先順序亦有不同,以對競爭優勢影響最小的內陸拖車而言,其發展的規模最小且發展的積極性最低。
Due to the development of globalization, many firms hope the shipping lines could provide various transportation services, instead of maritime transportation service only. In consideration of shippers' demands for better services, vertical integration becomes one of shipping liners' major managerial strategies. The study aimed to explore a case study of Yang Ming Line. First, the study analyzed the current situation of liner shipping industry. Secondly, the effects of vertical integration on Yang Ming Line's competitive advantage were examined.

The results showed that ports and terminals as well as foreign subsidiaries could bring competitive advantage to Yang Ming Line. On the other hand, inland truck and logistics could lower the costs, but affected Yang Ming Line’s competitive advantage little. Moreover, the priorities of the development of the integrated business units are different. For example, inland truck, with the smallest scale of development, has less significant effect on competitive advantage. Therefore, least motivation of development will be generated in this aspect.
摘 要 I
ABSTRACT II
誌 謝 III
目錄 IV
表目錄 VI
圖目錄 VII
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究流程 3
第二章 文獻探討 5
第一節 垂直整合之文獻回顧 5
第二節 競爭優勢之文獻回顧 6
第三節 垂直整合與競爭優勢 8
第四節 航運公司之垂直整合策略 10
第三章 研究方法與設計 15
第一節 研究方法 15
第二節 研究理論之架構 16
第三節 研究限制 20
第四章 定期貨櫃航運業產業分析 21
第一節 定期貨櫃航運業現況簡介 21
第二節 定期航運業產業分析 22
第五章 定期貨櫃航運業垂直整合之個案分析 30
第一節 陽明海運之簡介 30
第二節 陽明海運垂直整合之事業 33
第三節 陽明海運垂直整合之競爭優勢分析 36
第四節 陽明海運垂直整合之問題與未來發展方向 49
第五節 命題推論 52
第六章 結論與建議 54
第一節 結論 54
第二節 建議 56
參考文獻 58
附錄 63
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