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研究生:陳美金
研究生(外文):Mei-jin Chen
論文名稱:台灣離島居民社區依附、觀光衝擊認知與觀光發展態度關係之研究
論文名稱(外文):A Study on the Relationship of Community Attachment, Cognition on Tourism Impact, and Attitudes toward Tourism Development by Residents in Offshore Islands of Taiwan
指導教授:王大明王大明引用關係
指導教授(外文):Ta-Ming Wang
學位類別:碩士
校院名稱:銘傳大學
系所名稱:觀光研究所碩士在職專班
學門:民生學門
學類:觀光休閒學類
論文種類:學術論文
論文出版年:2010
畢業學年度:98
語文別:中文
論文頁數:128
中文關鍵詞:離島居民社區依附觀光衝擊觀光發展
外文關鍵詞:tourism impacttourism developmentcommunity attachmentresidents of offshore islands
相關次數:
  • 被引用被引用:19
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本研究以台灣離島地區的居民為調查對象,共發出問卷2400份,回收1953份,其中澎湖縣390位、金門縣374位、連江縣1081位(南竿鄉636位,北竿鄉197位、莒光鄉122位,東引鄉126位)、小琉球63位、蘭嶼45位。以SPSS 12.0 統計套裝軟體進行資料分析,結果如下:
一、不同特性居民對於觀光發展衝擊認知、社區依附、觀光發展態度均有顯著差異;除性別外,年齡、職業、婚姻狀況、家庭月收入、教育程度及居住時間不同之居民,對觀光發展衝擊認知及社區依附均有顯著影響。而不同年齡、職業及婚姻狀況之居民,對觀光發展態度有顯著影響。
二、居民社區依附程度不同,對於觀光發展衝擊認知及觀光發展態度亦有顯著差異。社區依附程度愈高者,則愈認同觀光發展所帶來的正面影響。蘭嶼地區居民社區依附程度最高,其對觀光發展態度也最積極。而金門地區及北竿鄉居民,其觀光發展態度並不受社區依附影響。
三、居民觀光發展衝擊認知不同,對於觀光發展態度有顯著影響。離島地區居民對經濟面、社會文化面及實質環境衝擊認知,會正向影響居民觀光發展態度。
四、大部份離島居民認為,地區發展觀光後,可促進其他產業發展,同時也使得當地公共設施獲得改善。因此,居民普遍支持離島地區發展觀光。金門縣、南竿鄉、北竿鄉、莒光鄉及小琉球居民皆傾向「我的社區應以自然保護為基礎來發展當地觀光」。
五、不同居住地之居民,對當地政府「觀光發展政策滿意度」不同;小琉球(M=3.34)居民最滿意當地政府觀光發展政策,其次為澎湖縣居民(M=3.30),而東引鄉居民最不滿意當地政府觀光發展政策(M=2.23)。
六、不同居住地之居民,對當地政府「政策參與程度」亦有差異蘭嶼地區居民對當地政府政策參與程度最高(M=3.91),其次為北竿鄉居民(M=3.59),參與度最低者為莒光鄉居民(M=3.13)。
七、離島地區居民對當地觀光發展程度整體平均值為2.9,表示離島地區觀光發展均尚在開發階段。除了蘭嶼與東引鄉居民外,其他各離島居民觀光發展態度均對經濟面衝擊認知有正面影響。
經實證分析結果,離島居民均認同當地以觀光發展為其經濟發展之策略。建議政府在推展觀光發展時,應將永續的觀念導入觀光,並應考慮地區的差異性,以降低負面的影響,提昇正面效益,如此離島地區觀光才能永續發展。
Residents in offshore islands of Taiwan were used as the subject of this investigation. A total of 2,400 surveys were distributed, and 1953 of them were returned. Of the 1,953 returns, 390 came from residents of Penghu, 374 came from residents of Kinmen, 1,081 came from residents of Matsu (636 from Nankan, 197 from Beigan, 122 from Chukuang, and 126 from Dongyin), 63 came from residents of Liouciou, and 45 came from residents of Lanyu. The statistical software package, SPSS 12.0, was used for data analysis. The results are as follows:

1. A significant difference was found among residents of different attributes toward their cognition on the impact of tourism development, community attachment, and attitudes of development. Except gender, residents by different age, occupation, marital status, family’s monthly income, educational level, and length of residency showed significant influence on their cognition towards the impact of tourism development and community attachment. Residents by different age, occupation, and marital status showed significant influence on their attitudes toward tourism development

2. A significant difference is shown by residents with different levels of community attachment on tourism development and their cognition towards the impact of tourism development. Those with higher levels of community attachment tend to identify more with positive impacts brought by tourism development. Residents of Lanyu have the highest level of community attachment, and they also have the most enthusiastic attitudes toward tourism development. On the other hand, the attitudes of tourism development are not influenced by community attachments in residents of Kinmen and Beigan..

3. The difference in residents’ cognition towards the impact of tourism development significantly influences their attitudes toward tourism development. The cognition in aspects of economical, socio-cultural, and environmental impact would positively influence attitudes toward tourism development for residents of offshore islands.

4. Most of the residents in offshore islands believed that the development of other industries may be stimulated by the development of regional tourism, as well as improvements to the public facilities in the local. Hence, residents generally support the development of tourism in offshore islands. Residents of Kinmen, Nankan, Beigan, Chukuang, and Liouciou have the inclination that “my community shall use natural protection as the base for the development of local tourism”.

5. Residents of different residencies have different “satisfaction level of tourism development policy” towards local government. Residents of Liouciou (M=3.34) have the highest satisfaction level towards the policy of tourism development by the local government, followed by residents of Penghu (M=3.30). On the other hand, residents of Dongyin are most dissatisfied with the policy of tourism development by the local government (M=2.23)

6. There are also differences among local government’s “levels of policy participation” by residents of different residencies. Residents of Lanyu have the highest level of policy participation in the local government (M = 3.91), followed by residents of Beigan (M = 3.59). Residents of Chukuang have the lowest level of policy participation
(M = 3.13).

7. The overall mean value evaluated by residents of offshore islands is 2.9 for the level of tourism development at the local, indicating that tourism development in offshore islands is still under the developmental stage. Other than residents of Lanyu and Dongyin, attitudes of tourism development by residents of other offshore islands have positive influences on their cognition toward economical impact..

According to the analyzed results, residents of offshore islands generally approve that tourism development at the local is a strategy for economical development. It is recommended that sustainable concept shall be implemented into tourism when governments are pushing tourism developments. In addition, it should be taken into account of the differentiation among regions for reducing effects that are negative while enhancing positive benefits. Thus, sustainable development may be realized in the tourism of offshore islands
摘  要
表目錄
圖目錄
第壹章 緒論
第一節 研究背景與動機
第二節 研究目的
第三節 研究對象與範圍
第四節 研究流程
第貳章 文獻探討
第一節 觀光發展與島嶼觀光
第二節 觀光發展影響內涵
第三節 居民對觀光發展認知與態度
第參章 研究設計及方法
第一節 研究架構與假設
第二節 問卷設計及操作定義
第三節 資料分析方法
第肆章 研究結果
第一節 樣本結構分析
第二節 敘述性統計分析
第三節 觀光發展衝擊認知及觀光發展態度差異性分析
第伍章 結論與建議
第一節 研究結論
第二節 對策建議
第三節 後續研究建議
附錄一 參考文獻
附錄二 台灣離島地區觀光發展
附錄三 問卷
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交通部觀光局行政資訊網
http://admin.taiwan.net.tw/indexc.asp
台灣離島資訊網
http://www.isles.org.tw/PageDetail.aspx?Fullkey=&NodeID=3-6&strIndex=3


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