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研究生:范鴻文
研究生(外文):Fan Hung Wen
論文名稱:陸客來台社會心理承載量之研究-以日月潭為例
論文名稱(外文):Research on the Social Carrying Capacity about The China Tourist often Visit Sites – Case Study of Sunmoonlake
指導教授:游豐吉游豐吉引用關係
指導教授(外文):Yu Fong Gee
學位類別:碩士
校院名稱:明新科技大學
系所名稱:服務事業管理研究所
學門:民生學門
學類:其他民生學類
論文種類:學術論文
論文出版年:2010
畢業學年度:98
語文別:中文
論文頁數:76
中文關鍵詞:社會心理承載量擁擠知覺日月潭
外文關鍵詞:social carrying capacitycrowding perceivedsun moon lake
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提倡休閒遊憩早已成為一個國家在發展過程中所不可或缺的一部份,隨著國民生活水平及追求享受生活品質提升中,已逐漸成為全球性的社會現象。在二十一世紀中,由於科技與經濟的迅速發展,生產力因而隨之大幅提昇,造成工作時間縮短,相對地也增加了觀光休閒的機會,所以觀光休閒日漸成為一個龐大且快速發展的全球性產業,觀光產值亦伴隨著各國的經濟發展而逐年擴大。因此,觀光休閒產業除被視為無煙囪的工業之外,更已被喻為21世紀的產業金礦。自從開放中國大陸遊客來台觀光,為了迎合陸客來台旅遊,相關旅遊業者也做了適度的調整,如:增加簡體商標、菜單、甚至大陸口味的菜餚。而政府於民國97年7月18日開放第二類大陸觀光客來台旅遊後,卻已經慢慢影響到其它觀光遊客來台觀光的意願,短期內大批湧入來台觀光的陸客,卻忽略了大陸觀光旅客來台所帶來的相關負面衝擊。因此本研究以擁擠知覺作為社會心理承載量之評估指標,評估陸客來台知名景點-日月潭,對於旅客之最適承載量。藉此為相關的經營單位帶來不一樣的創新思維管理,並藉此提升台灣在發展休閒產業觀光之品質。
Nowadays, to advocate the leisure and recreation takes an indispensable part in the process of country development. Through the national living standard levels rising up, people more consider the quality of life. It already has become the global social phenomenon.
As a result of the rapid development in Science and Technology, the productivity has been rising and the working time has been short in the 21st century. It takes more chance to take a leisure or sightseeing compare to the past. Therefore, the leisure and the recreation has become a huge and rapid developed industry through the whole world. Considering of the output value of sightseeing is expanding year by year, people started to regard the leisure and recreation industry as a ‘no chimney industry’, a ‘gold-mining’ industry.
Since Taiwan open doors to mainland Chinese visitor, Taiwan took follow-up measures in proper. For example, to add the Simplified Chinese brand、menu, to provide the mainland style dishes. Otherwise, since Taiwan government has opened the second time to mainland Chinese visitor from July 18, 2008, the first visitors has influenced on other comers who wants to visit Taiwan for sightseeing. However, the short-term preparation causes a lack of attention in problems which the Visitors would bring about.
Therefore, this research is going to take a crowding as a standard of Social Carrying Capacity, would estimate the famous places for mainland visitors- Sun-Moon-Lake, and investigate the most suitable visitor amount. This research could be a related data for leisure and recreation managers to make a different manage skills in Taiwan leisure industry.

中文摘要 …………………………………………………… i
英文摘要 …………………………………………………… ii
誌謝 ………………………………………………………… iii
目錄 ………………………………………………………… iv
表目錄 ……………………………………………………… vi
圖目錄 ……………………………………………………… vii
第一章 緒論 ………………………………………………… 1
1.1 研究背景與動機………………………………………… 1
1.2 研究目的與流程………………………………………… 3
1.3 研究範圍與限…………………………………………… 3
第二章 文獻回顧 …………………………………………… 5
2.1 大陸觀光客來台之環境現況與分析…………………… 5
2.1.1 大陸觀光團旅客開放統計類別.……………… …… 5
2.1.2 大陸觀光客申請來台流程…………………………… 5
2.1.3 大陸觀光客來台相關統計…………………………… 6
2.1.4 大陸觀光團體旅客在台每人每日平均消費………… 8
2.1.5 大陸觀光團旅客之觀光效益………………………… 9
2.1.6 開放中國觀光客之相關比較………………………… 10
2.2 日月潭國家風景區 ……………………………………. 11
2.2.1 日月潭之地理環境 …………………………………. 11
2.2.2 日月潭之歷史背景…………………………………… 12
2.2.3 原住民之文化(邵族)………………………………… 13
2.2.4 日月潭之相關研究……………………………………. 13
2.3 承載量 ………………………………………………… 14
2.3.1 承載量之定義………………………………………… 14
2.3.2 遊憩承載量之分類…………………………………… 15
2.3.3 遊憩承載量之評估…………………………………… 16
2.4 社會心理承載量 ……………………………………… 20
2.4.1 社會心理承載量之影響因素………………………… 20
2.4.2 社會心理承載量之衡量指標………………………… 23
2.4.3 擁擠知覺之探討..…………………………………… 25
2.4.4 擁擠模式之探討……………………………………… 28
第三章 研究方法 …………………………………………… 37
3.1 研究架構與假設………………………………………… 37
3.1.1 研究架構……………………………………………… 37
3.1.2 研究假設 ……………………………………………… 37
3.2 操作性定義 ……………………………………………… 38
3.3 樣本與資料蒐集………………………………………… 40
3.4 資料分析………………………………………………… 42
第四章 結果與討論 ………………………………………… 43
4.1 遊客問卷基本資料分析………………………………… 43
4.2 信效度分析……………………………………………… 48
4.3 單因子變異數分析與薛費法…………………………… 50
4.4 相關分析………………………………………………… 52
4.5 迴歸分析………………………………………………… 54
4.6 社會心理承載量之推估 ………………………………… 55
4.7 研究假設分析表………………………………………… 57
第五章 結論與建議 ………………………………………… 60
5.1 結論……………………………………………………… 60
5.2 後續研究………………………………………………… 62
參考文獻 …………………………………………………… 63
附錄 日月潭相關大世紀 …………………………………… 69
問卷 ………………………………………………………… 73

中文部分
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2.內政部入出國移民署及全球資訊網http://www.immigration.gov.tw/
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