1. Executive Summary 6
1.1. Objectives 7
1.2. Mission 7
1.3. Keys to Success 8
2. Company Description 9
2.1. Company Ownership 9
2.2. Company History 9
3. Services 9
3.1. Service Description 11
3.2. Competitive Comparison 14
3.3. Sales Literature 17
3.4. Fulfillment / Sourcing 18
3.5. Technology 18
3.6. Future Services 20
4. Market Analysis Summary 22
4.1. Market Segmentation 22
4.2. Target Market Segment Strategy 23
4.2.1. Market Needs 23
4.2.2. Market Trends 24
4.3. Service Industry Analysis 26
4.3.1. Industry Participants 26
4.3.2. Distribution Patterns 27
4.3.3. Competition and Buying Patterns 28
4.3.4. Main Competitors 28
5. Strategy and Implementation Summary 30
5.2. Value Proposition 31
5.3. Competitive Edge 31
5.4. Marketing Strategy 32
5.4.1. Positioning Statement 34
5.4.2. Pricing Strategy 34
5.4.3. Promotion Strategy 34
5.4.4. Distribution Strategy 35
5.4.5. Marketing Programs 35
5.5. Sales Strategy 36
5.5.2. Sales Programs 36
5.6. Strategic Alliances 36
5.7. Milestones 37
6.0 Management Summary 38
6.1. Organizatonal Structure 38
6.2 Management Team 39
6.3. Personnel Plan 42
7. Financial Plan 42
7.1. Important Assumptions 42
7.3. Break-even Analysis 43
7.4. Projected Profit and Loss 44
7.5. Projected Cash Flow 47
7.6. Projected Balance Sheet 49
7.7. Business Ratios 50
Appendixes………………………………………………………………51-68
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