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研究生:郭孟霖
研究生(外文):Kuo, Meng lin
論文名稱:北京奧運與中國大陸在《時代》週刊與《經濟學人》雜誌所呈現之形象
論文名稱(外文):Beijing Olympics and the Images of China in Time and The Economist
指導教授:朱立朱立引用關係
指導教授(外文):Chu, Leonard L.
學位類別:碩士
校院名稱:國立政治大學
系所名稱:國際傳播英語碩士學程(IMICS)
學門:傳播學門
學類:一般大眾傳播學類
論文種類:學術論文
畢業學年度:98
語文別:英文
論文頁數:201
外文關鍵詞:ChinaOlympicsimagesframescontent analysis
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This thesis explores whether hosting the Beijing Olympic Games has helped promote China’s images as measured by quantitative and qualitative analysis of news coverage on China in Time and The Economist.
Content analysis showed that coverage on China in both magazines increased as the Beijing Olympic Games neared. Both Time and The Economist paid the most attention to China’s “politics,” “economics,” and “society,” while “education” and “health” received the least coverage. The newsmagazines covered China more negatively than positively; however, Time demonstrated a friendlier stance towards China than The Economist. In terms of length of article, both magazines spent the most number of pages covering “general,” or articles that cover more than one subject, followed by “health” and “economics” in Time and “environment” and “economics” in The Economist.
Discourse analysis showed the frames used to cover China in the newsmagazines were, China as a country that suppresses its people’s rights, China as a country full of chances yet beware of risks and uncertainties, China as a country working on environmental protection, China as a country short of resources, the Internet as a medium changing Chinese youth’s way of living, China as an unstable and unequal developing country, China as a country with flowering creativity amid low acceptance, China’s problematic education system yet willing to make changes, China lags in healthcare, disease surveillance and control.
Manheim and Albritton (1994) argue that a nation’s image is boosted when positive coverage increases, while negative coverage decreases. This study found that hosting the Olympic Games helped promote China’s images in Time more significantly than in The Economist, particularly in “economics,” “environment,” “technology,” and “culture and leisure”.

Introduction……………………………………………………………………..1
1.1 Mega-Events as Image Makers…………………………………………….1
1.2 China Images and the Beijing Olympic Games……………………………3
1.2.1 Environmental Pollutions………………………………..……………3
1.2.2 Human Rights Abuses……………………………………………….4
1.2.3 Food Product Safety…………………………………………………6
1.3 The Beijing Olympics and China’s Image Building……………………….7
1.4 Significance of Study…………………………...………………………….10
2 Images and Framing: Conceptualization and Literature Review…………..12
2.1 Theories on Images and Framing………………………………………….13
2.1.1 Images of a Nation…………………………………………………..13
2.1.2 Framing……………………………………………………………...16
2.2 Research on Images and Framing of China………………………………..21
2.3 Sports, Media and National Images………………………………………..29
2.4 Research Questions……………….………………………………………..31
3 Research Methods……………………………………………………………..33
3.1 Content Analysis…………………………………………………………...33
3.2 Choices of Newsmagazines for Study……………………………………...35
3.2.1 Choices of Time and The Economist………………………….….….37
3.3 Research Periods………………………………………………………...…39
3.4 Units of Analysis…………………………………………..……………….41
3.5 Construction of Categories…………………………………………………43
3.5.1 Subject Categories..………………………………………………….43
3.5.2 Tone Categories…………………………………………………..57
3.5.3 News Framing……………………………………………………….59
3.6 Measurements for Research Questions…………………………………..61
3.7 Reliability Test……………………………………………………………..63
3.8 Statistical Tests……………………………………………………………..65
4 Findings………………………………………………………………………….66
4.1 The Samples from Time and The Economist……………………………….66
4.2 Coverage of China in Time and The Economist by Number of Pages……..70
4.3 Profiles of China in Time and The Economist by Subjects………………...75
4.4 Trend of China Coverage in Time and The Economist……………….…….84
4.5 Tones of China Coverage in Time and The Economist……………………..85
4.6 China Coverage in Time and The Economist by Subject Tone……….……88
4.7 Tone of Coverage in Time and The Economist by Trend……………...…...94
4.8 Framing of China in Time and The Economist……………………………..96
4.9 Images of China..………………………………………………………....130
5 Conclusions and Discussion…………………………………………………...151
5.1 Coverage Difference Regarding Subject, Tone, Length of Article………..151
5.2 Coverage Trend Regarding Subject, Tone Length of Article……………..154
5.3 Images of China…………………………………………………………..155
5.4 Discussion………………………………………………………………...162
5.5 Limitations and Suggestions……………………………………………...168
References……………………………………………………………………….....170




LIST OF TABLES

Table 3.1 Index and Scale…………………………………………………………..59
Table 4.1 China Coverage in Time and The Economist by Subjects
during Bid Failure, Bid Success, and Olympics Hosting..….…………..69
Table 4.2 Coverage of China in Time and The Economist by Number of Pages…..73
Table 4.3 Coverage of China in Time and The Economist
by Number of Pages throughout the Three Periods………….…………74
Table 4.4 3 Most Covered Topics in Top 5 Subjects in Time and The Economist…83
Table 4.5 Tone of Coverage in Time and The Economist in the Three Periods…….87
Table 4.6 Tone of Coverage in Time and The Economist by Subjects………...95
Table 4.7 Lexical Descriptions of China………………………………………….131
Table 5.1 Tones of Favorable, Neutral, Unfavorable
throughout the Three Periods………………………………………….166
Table 5.2 Tones of Favorable, Neutral, Unfavorable by Subjects…………….167










LIST OF FIGURES

Figure 3.1 Inverted pyramid………………………………………………………..60
Figure 4.1 China coverage in Time and The Economist……………………………67
Figure 4.2 China coverage at three time periods…………………………………...68
Figure 4.3 Coverage of China in Time and The Economist by number of pages…..73
Figure 4.4 China coverage in Time and The Economist by subjects……………….78
Figure 4.5 Tone of coverage in Time and The Economist………………...………..86



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