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研究生:薛名娟
研究生(外文):Ming-Chuan Hsueh
論文名稱:市場導向對供應鏈協同合作、創新能力與關係績效之影響--以關係學習為干擾變項
論文名稱(外文):The Impact of Market Orientation on Supply Chain Collaboration, Innovation Capability and Relationship Performance: The Moderating Effect of Relationship Learning
指導教授:方世榮方世榮引用關係
指導教授(外文):Shih-Jung, Fang
學位類別:碩士
校院名稱:國立中興大學
系所名稱:企業管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2010
畢業學年度:98
語文別:中文
論文頁數:149
中文關鍵詞:市場導向供應鏈協同合作關係學習創新能力關係績效
外文關鍵詞:Market orientationSupply Chain CollaborationRelationship LearningInnovation CapabilityRelationship Performance
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在供應鏈管理概念興起之際,企業能否善用供應鏈夥伴的資源與能力,已成為在競爭激烈的環境中生存的要件之一,與供應鏈夥伴協同合作的概念即在供應鏈範疇中被廣泛討論。透過合作,企業將能獲得額外或欠缺的技術、知識等資源,解決組識內部資源稀少的問題,另一方面,也能透過共同規劃、共同執行或解決營運問題,極大化夥伴雙方之利益。因此,本研究以供應鏈協同合作為基礎,從組織內部所具有之市場導向的二種不同面向(主動與被動市場導向)出發,探討當製造業廠商欲滿足現有市場需求或期望發掘出新市場機會時,是否會尋求與供應鏈夥伴相互合作,以強化或補足所需之能力。而夥伴關係間若存有學習活動,則更能增進夥伴間的資訊分享、知識散播與累積,因此本研究加入關係學習作為干擾變數,探討夥伴間的學習活動是否能使具有市場導向的製造業廠商,更願意與其供應鏈夥伴發展合作關係。另外,本研究亦擬探討夥伴雙方之間的合作關係,將如何促進製造業廠商在探索及運用兩種創新能力上的發展,以及合作關係是否會使製造業廠商獲得成本下降、產品品質提昇等各種合作利益。
本研究以製造業為主要研究對象,根據天下雜誌出版之2009&;#63886;1000大製造業公司,另輔以南科、中科兩地的製造業,作為問卷發放的對象。問卷發放方式主要透過郵寄問卷與網路問卷兩種,共回收有效問卷216份,並以此進行資料分析與實證研究。
實證結果發現:(1)主動與被動市場導向皆對供應鏈協同合作有正向顯著的影響;(2)關係學習對主動市場導向與供應鏈協同合作有正向顯著干擾效果,對被動市場導向與供應鏈協同合作存在負向顯著干擾效果;(3)供應鏈協同合作對探索及運用型創新皆有正向顯著的影響;(4)供應鏈協同合作對關係績效有正向顯著的影響。最後,本文根據研究分析結果,提出理論與管理意涵,並針對未來研究提出建議。


第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究問題與目的 3
第三節 研究對象與範圍 4
第四節 論文結構與研究流程 4
第二章 文獻探討 6
第一節 市場導向 6
第二節 供應鏈協同合作 16
第三節 關係學習 26
第四節 創新能力 35
第五節 關係績效 45
第六節 文獻評論 49
第三章 研究方法 51
第一節 研究架構 51
第二節 研究假說 52
第三節 變數操作性定義與衡量 61
第四節 研究設計 66
第五節 資料分析方法 69
第四章 資料分析與實證結果 72
第一節 敘述性統計分析 72
第二節 抽樣誤差檢定 77
第三節 信效度分析 80
第四節 Pearson相關分析 90
第五節 多元迴歸分析 91
第六節 干擾效果檢定 95
第七節 中介效果分析 96
第八節 結構方程模式 101
第五章 研究結論與建議 104
第一節 研究結論 104
第二節 理論意涵與實務意涵 110
第三節 研究限制與未來研究建議 112
參考文獻 114
附錄 研究問卷 144


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