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研究生:陳步青
研究生(外文):Pu-Ching Chen
論文名稱:供應鏈社會效應對採用RFID之影響 - 以零售業供應商為例
論文名稱(外文):Social Effect of Supply Chain in Adopting RFID - A Case of Retailer’s Suppliers
指導教授:蔡明志蔡明志引用關係
學位類別:碩士
校院名稱:國立中興大學
系所名稱:行銷學系所
學門:商業及管理學門
學類:行銷與流通學類
論文種類:學術論文
論文出版年:2010
畢業學年度:98
語文別:英文
論文頁數:62
中文關鍵詞:創新擴散理論體制理論無限射頻辨識系統關係投資
外文關鍵詞:Diffusion of innovationInstitution theoryRFIDRelational investment
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本研究之目的在於擴大Rogers 的創新採用模型,加入環境面及組織面的因子進行驗證,並著重於探討供應鏈環境中社會效應對供應鏈成員採用RFID意願之影響。以體制理論為基礎,檢驗社會效應是否影響下游供應商對零售商的關係投資行為,進而左右其組織結構與採用跨組織資訊系統的意願。本研究以台灣主要的零售業供應商為抽樣對象,有效問卷數共計回收130份,以部份最小平方法(PLS)來驗證研究假設、構面間的關係。研究構面題項的信度與效度使用VisualPLS 1.04b1版本進行驗證。
本研究結果顯示社會效應透過關係投資,將明顯影響下游供應商採用RFID的意願,且對供應商組織準備能力產生間接效應,也將對採用意願發生影響。此外,本研究發現與傳統的創新特性相較,社會效應對供應商的採用RFID意願具備更顯著的影響力,可知組織進行採用跨組織資訊系統的決策時,供應鏈社會效應乃是極為重要的關鍵因子。

This study aims to extend Rogers’ model with the focus on assessing social effect of supply chain member in adopting RFID. Institution isomorphic theory is applied to describe the social influence of downstream suppliers on their relational investment for adoption intention of the inter-organizational system (IOS). Empirical data from 130 major Taiwanese suppliers were collected for examinations. Partial least square was established to calibrate the effects of the identified constructs using VisualPLS version1.04b1. Results conclude that the social effect through relational investment appears to be a dominating factor for the suppliers to adopt RFID. It also presents an indirect effect on organizational readiness that affects adoption. Conversely, conventional innovation attributes are less effective to account for the suppliers’ adoption behavior. The result places a great emphasis on social influence of supply chain member on an IOS decision for integrated benefits.

CHAPTR1 INTRODUCTION 1
CHAPTER2 LITERATURE REVIEW 4
2.1. IOS system 4
2.1.1. Inter-organizational information systems 4
2.1.2. IOS within the supply chain 6
2.2. Radio Frequency Identification 7
2.2.1. RFID technology 8
2.2.2. How RFID system work 9
2.2.3. RFID applications and developments 10
2.2.4. RFID usage in the IOS systems 11
2.2.4.1. Retailers 11
2.2.4.2. Suppliers 12
2.2.4.3. RFID benefits 12
2.2.4.4. RFID challenges 13
2.3. Organizational theories 15
2.3.1. Diffusion of innovation 15
2.3.2. Institution isomorphic theory 16
2.4. Relational investment 19
2.5. Organizational readiness 21
CHAPTER3 ANALYTICAL MODEL 23
3.1. Innovational attributes 23
3.2. Institutional environment 24
3.3. Organizational readiness 26
CHAPTER4 DATA COLLECTION 29
4.1. Measurements 29
4.2. Survey profile 34
CHAPTER5 DATA ANALYSIS AND RESULTS 37
5.1. Reliability and validity tests 37
5.2. Path analysis 40
CHAPTER6 CONCLUSIONS 42
6.1. Findings and managerial implications 42
6.2. Limitations and future research 46
REFERENCE 47
APPENDIX 59
Appendix A. 59
Appendix B. Factor loadings in the structural model 61


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