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研究生(外文):Li-Jyun Chen
論文名稱(外文):A Study on the Factors Affecting Elementary School Students'' Choice of Fluid Milks
指導教授(外文):Biing-Wen Huang
中文關鍵詞:台灣學童液態乳品選擇父母認知乳品攝取Bivariate Censored ProbitOrder Probit
外文關鍵詞:Milkdrinking Behaviors of Elementary School ChildrenBivariate Censored ProbitOrder Probit
  • 被引用被引用:0
  • 點閱點閱:224
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  本研究將使用Bivariate Censored Probit模型,來討論台灣國小學童的液態乳品的選擇行為,以及使用Order Probit模型來探討消費數量,以探討包含父母認知、父母行為…等各方面因子的影響。

摘要 i
目錄 ii
圖目錄 iii
表目錄 iii
第一章 緒論 2
第一節 研究動機與目的 2
第二節 研究步驟 5
第三節 資料來源與範圍 8
第二章 文獻回顧 11
第一節 國小兒童液態乳品選擇 11
第二節 父母的影響 15
第三節 同儕與其他環境因素的影響 17
第四節 社會經濟變數之影響 18
第三章 計量方法與實證模型 21
第一節 實證模型之選擇 21
第二節 Bivariate censored probit 模型 23
第三節 Ordered probit 模型 25
第四節 實證模型的建立 28
第四章 實證分析 38
第一節 樣本敘述統計 38
第二節 父母對乳品屬性的因素分析 41
第三節 Bivariate censored probit實證結果及涵義 50
第四節 Order probit實證結果及涵義 53
第五章 結論與建議 57
第一節 結論 57
第二節 建議 58
第三節 研究限制與未來研究方向 59
參考文獻 62
附錄A Limdep 9.0所執行的程式指令 68
附錄B Bivariate Censored Probit 的模型預測能力 69
附錄C Order Probit 模型邊際效果及模型預測能力 70
附錄D問卷內容 72

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