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研究生:林巧蛉
研究生(外文):Chiao-Ling Lin
論文名稱:創新策略與組織創新對創新品質及績效的影響
論文名稱(外文):The Influence of Innovation Strategy and Organizational Innovation on Innovation Quality and Performance
指導教授:吳淑鶯 教授
指導教授(外文):Shwu-Ing Wu
學位類別:碩士
校院名稱:國立勤益科技大學
系所名稱:企業管理系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2010
畢業學年度:98
語文別:中文
論文頁數:111
中文關鍵詞:創新策略組織創新創新品質創新績效
外文關鍵詞:Innovation StrategyOrganizational InnovationInnovation QualityInnovation Performance
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本研究以台灣之天下雜誌2009年度評選1000大調查之企業為研究對象,探討業者在創新策略、組織創新、創新品質及創新績效間之關聯性,並探討不同構面間關係強度。經對各產業主管及員工進行調查後,共回收406份有效問卷,再以差異分析、相關分析、結構方程模式加以探討其中的關聯性及關係強度。
研究結果發現:企業之創新策略類型可區分為產品創新、製程創新、行銷創新及管理創新四類。而此四種創新策略會正向影響創新品質,進而影響創新績效。而組織創新對創新品質亦有正向影響,進而影響創新績效。
經由本研究結果可知,導入創新做法之業者不只應重視各項創新策略並應同時實施及落實組織創新,如此的相互配合與進行才能提升創新品質,進而達成創新績效。
若深入分析研究的結果則得知:(1)創新策略對創新品質有正向影響。(2)創新策略對創新績效無顯著影響,但創新策略會經由創新品質間接對創新績效產生影響。(3)組織創新對創新品質有正向影響。(4)組織創新對創新績效無直接影響效果,但組織創新會經由創新品質間接對創新績效產生影響。(5)創新品質對創新績效有正向影響。(6)不同經營的業者在創新策略、組織創新、創新品質及創新績效的構面上皆具有顯著差異。(7)在不同業者之關係模式比較下,組織創新對創新績效之路徑強度會因不同類別的業者而有顯著差異。

This study utilizes the 1000 largest corporations that surveyed at 2009 by Common Wealth Magazine in Taiwan to explore the correlations and strengths between innovation strategies, organizational innovation, innovation quality, and innovation performance of a corporation. Through the investigation of managers and employees in various industries, 406 valid responses were collected and further explored and verified through correlation analysis and structural equation modeling.
The results of the study found that innovation strategy of corporations can be divided into the four sub-types such as product innovation, manufacturing innovation, marketing innovation, and management innovation. These four types of innovation strategies will positively influence innovation quality and further influence innovation performance. Meanwhile, organizational innovation also has a positive effect on innovation quality, thereby further affecting innovation performance.
As can be seen from the results of this study, innovation strategies and organizational innovation of corporations are the most important factors influencing innovation quality and innovation performance.
Analysis of 460 questionnaires revealed that: (1)Innovation strategy had a positive impact on innovation quality,(2) Innovation strategy did not significantly affect innovation performance except for an indirect impact on innovation performance when moderated by innovation quality,(3) Organizational innovation had a positive impact on innovation quality,(4) Organizational innovation had no direct impact on innovation performance, except for an indirect impact on innovation performance when moderated by innovation quality,(5) Innovation quality had a positive impact on innovation performance,(6) Managers from different industries revealed significant differences in innovation strategy, innovation quality, innovation performance, and organizational innovation.(7) Comparisons between relationship models of different industries indicate significant variations in how the path strength of organizational innovation impact could affect innovation performance.

目錄
摘要 2
Abstract 3
圖目錄 11

一、緒論 12
1.1.研究背景 12
1.2.研究動機與目的 13

二、文獻探討與假設 14
2.1.創新的定義 14
2.2.創新策略 15
2.3.組織創新 17
2.4.創新品質 19
2.5.創新績效 20
2.6.創新策略對創新品質之影響 22
2.7.創新策略對創新績效之影響 23
2.8.組織創新對創新品質之影響 24
2.9.組織創新對創新績效之影響 25
2.10.創新品質對創新績效之影響 26
2.11.產業類別 27

三、研究設計 28
3.1.研究架構 28
3.2.研究步驟 29
3.3.探索性訪談 31
3.4.研究方法 32
3.5.問卷前測 33

四、資料分析與研究結果 37
4.1.樣本回收 37
4.2.樣本結構分析 37
4.3.正式調查之信、效度分析 41
4.4.相關分析 54
4.5.驗證性因素分析 55
4.6.產業別背景分析 75
4.7.結構模式分析 79
4.8.差異分析 85
4.9.各構面之影響效果 91
4.10.不同經營型態對構面間關係的干擾效果 94
4.11.研究假設檢定結果歸納分析 96

伍、結論與建議 97
5.1.結論 97
5.2.線性結構關係模式分析結果 97
5.3.管理意涵 99
5.4.研究限制與未來研究建議 99


陸、參考文獻 100
6.1.中文部分 100
6.2.英文部分 101

參考文獻
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2. 呂執中,2007,中小型服務業創新品質之探索性研究,品質學報,14卷2期,115-124。
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7. 張重昭,1987,「產業環境與生產技術特質對產業經營績效影響之研究」,台北市銀月刊,第18卷第12期:32-69。
8. 蔡明田、莊立民、盧嘉振,2004,「台灣中小企業CEO外部環境認知對技術策略、創新績效與組織績效關係影響之研究」,科技管理學刊,第9卷第3期:1-32。
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