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研究生:蔡昀達
研究生(外文):Yun-Ta Tsai
論文名稱:社會責任導入下衡量企業規模對公司財務績效之影響─以台灣自行車產業為例
論文名稱(外文):The Study of the Relationships among Firm Size and CFP under CSR─Based on the Taiwan's Listed Bicycle Industry
指導教授:林麗嬌林麗嬌引用關係侯國隆侯國隆引用關係
指導教授(外文):Li-Chiao LinKuo-Lung Hou
學位類別:碩士
校院名稱:國立勤益科技大學
系所名稱:企業管理系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2010
畢業學年度:98
語文別:中文
論文頁數:48
中文關鍵詞:企業社會責任永續經營自行車財務績效
外文關鍵詞:CSRCFPBike IndustrySustainable Management
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面臨全球的能源危機以及全球暖化,人們開始重視節能減碳等議題,在運輸方面,替代能源和交通工具也改變原本的習慣以及觀念,例如在石油方面則改用生機柴油來替代原本的石油。特別是石油大漲的時候,讓許多通勤者放棄自行開車,改搭大眾運輸,且其中的轉乘則使用自行車代步,讓自行車銷售大幅提升。
企業強調永續經營,對於企業社會責任更加重視,特別是近年來發生重大的企業財務醜聞和全球的經濟衝擊,故本研究擬分析導入社會責任的台灣自行車產業,其企業規模對公司財務績效之影響,因此本研究之目的為:
1. 企業規模大小,是否影響公司財務績效?
2. 衡量企業規模大小和企業社會責任實施與否,是否影響公司財務績效?
本研究發現企業規模對於台灣上市自行車產業的財務績效有顯著性關係,此外,企業規模對財務績效的影響,會因企業社會責任實施與否,對自行車產業財務績效有顯著性差異。亦即,企業社會責任的實施可提高公司的財務績效,且對於企業規模愈大其財務績效愈顯著,顯示企業提高其資本額對財務績效有正面的助益,台灣自行車產業應持續發展企業社會責任,以建立良好企業形象,獲得消費者認同,增加銷售量,進而提升資產規模影響企業財務績效,使公司得以永續經營。

The globe warming is from bad to worse, energy saving and carbon reduction become popular. People try to change their life style, for example, people take the public transportation substitute for vehicles. Between the way from home to public transportation, people ride the bicycles, therefore, the sales volume was increasing.
The sustainable management is becoming popular, especially for the current serious financial crisis and recession. Therefore, The study of the relationships among firm size and CFP of CSR─Based on the Taiwan's listed bicycle Industry. The purpose of this research below:
1. The relationship among firm size and CFP.
2. The relationship among CSR and CFP.
The research shows CSR and CFP in accounting base measure had positive relationship, and firm size and CFP was also positive relationship. It shows the customers think highly of CSR. Therefore, the bicycle industry should keep doing CSR for sustainable operation.

摘 要 IV
誌謝 VI
目 錄 VII
一、緒論 1
1.1 研究背景與動機 1
1.2 研究目的 1
1.3 研究範圍與對象 2
1.4 研究流程 2
二、文獻探討 4
2.1 企業社會責任 4
2.1.1企業社會責任概念 4
2.2 企業社會責任的相關組織 7
2.2.1 OECD多國企業指導綱領(The OECD Guidelines for Multinational Enterprises) 7
2.3 企業社會責任與財務績效關係 9
三、研究方法 12
3.1 研究架構 12
3.2 研究假設 13
3.3 研究樣本 13
3.4 相關變數定義 15
根據研究假設與實證研究需要,將變數定義如下: 15
3.5 迴歸模型建立 16
四、實證分析與結果 17
4.1基本敘述統計量分析 17
4.2 相關性分析 19
4.3 迴歸分析 25
4.4 研究結果 30
五、結論與建議 33
5.1 結論 33
5.1.1 社會責任與財務績效關連性 33
5.1.2 企業規模與財務績效關連性 34
5.2 研究建議與後續研究 34
參考文獻 35

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