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研究生:王邦枝
研究生(外文):Wang, Ban-Chih
論文名稱:運用網路分析處理選擇台灣地區塑橡膠機械與相關產業經營型態之研究
論文名稱(外文):Application of The Analytical Network Process(ANP) to Select A Management Type for Plastic / Rubbery and Associated Industries On Taiwan Region
指導教授:徐茂陽徐茂陽引用關係
指導教授(外文):Hsu,Maw-Yang
學位類別:碩士
校院名稱:國立勤益科技大學
系所名稱:流通管理系
學門:商業及管理學門
學類:行銷與流通學類
論文種類:學術論文
論文出版年:2010
畢業學年度:98
語文別:中文
論文頁數:101
中文關鍵詞:塑橡膠機械產業塑橡膠製品產業ANP分析
外文關鍵詞:plastic/rubbery machinery industryplastic/rubber products industryANP analysis
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1970-80年代台灣之鞋模、鞋子代工業、雨傘、帽子、縫紉機、微型馬達…等,繼日本之後成為世界第一的產業,隨後因台幣升值,許多勞力密集之產業外移,先是南進馬來西亞、泰國、印尼…等,自1978年大陸經濟改革開放,再改成西進,這期間台灣的成型主機與週邊設備製造廠隨著上述廠商的外移,將塑橡膠機械製造廠的品牌逐步拓展到海外各地,歷經四、五十年的努力與研發創新,無論是產業規模、產品品質、品牌知名度,台灣已成為塑橡膠機械生產及出口大國,在國際市場上,佔有舉足輕重的地位。從2000年開始,中國的塑橡膠機械與週邊輔助設備及其他塑料製品由初期的模仿式發展,歷經十年左右的不斷學習揣摩,形成跨越式的發展,目前無論是產業規模、企業數量、從業人員數量,令人矚目,並已成為塑橡膠機械生產大國、消費大國和出口大國。
因此,台灣地區塑橡膠機械與相關產業之經營,除必需面對區內愈來愈飽和的市場競爭外,更不能忽視中國低價位機械與相關產品之競爭,尤其是兩岸經濟合作架構協議(ECFA)將產業機械-塑橡膠加工機列入早收清單,對台灣機械產業而言是把握機會拓展業務的一大利多,但在塑橡膠製品生產上,年初至今的缺工潮和近期富士康員工調薪案,對於已在中國設廠的台商來說是轉型的關鍵年,將產業導向自動化、無人化的生產,克服人工成本提高的問題,是塑橡膠製品產業未來發展的重要趨勢。本研究結論可提供台灣地區塑橡膠機械與相關產業業者在經營型態上作為參考,應可在競爭激烈的紅海中找出產業的藍海經營策略。
本研究以台灣地區塑橡膠機械與相關產業之經營型態(全球佈局、深耕本土、外移海外)之較佳選擇為研究範圍,運用ANP方法,利用其經營業態(成型主機製造廠、週邊設備製造廠)及經營策略(創新、成長、差異、成本、聯盟)配合三種經營型態作效益分析,找出塑橡膠機械與相關產業在台灣最適合之經營型態為全球佈局,最後並以全球佈局之個案作印證。

Between 1970 and 1980, Taiwan took over Japan as the world leader in the industries of shoe moulds, shoes, umbrellas, hats, sewing machines, micro motors, and etc,. Followed by the appreciation of New Taiwan Dollars, labor-intensive industries started moving to overseas countries located south of Taiwan such as Malaysia, Thailand, and Indonesia. These labor-intensive industries then moved again to Mainland China due to its successful economical reformation since 1978. Manufacturers of injection molding and auxiliary machinery (IMAM) followed the above industries to overseas, as well as their brands originated from Taiwan. With the constant growth in the past four decades, Taiwan has led the plastic/rubbery machinery (PRM) industry to a new high and become a key player of production and export of the IMAM regarding to both quality and quantity in the world. However, in the past ten years, from the beginning imitation to later on innovation, Mainland China grabbed the opportunity and has become the main supplier, customer, and exporter in the PRM industry. The exponential growth in Mainland China is demonstrated by its great PRM industry scale and labor force.
In Taiwan, companies in the PRM industry not only face more and more competition from its own saturated market, but also confront the low-priced machinery providers from Mainland China. Fortunately, the Economic Cooperation Framework Agreement (ECFA) between Mainland China and Taiwan places plastic/rubbery machine tools on the Early Harvest List which also benefits the PRM industry to expand. This is definitely a crucial year to those Taiwan manufacturers of plastic end products in China to make the transition due to lack of labor force from the beginning of the year and the incident of Foxconn pay raise. Therefore, how to further automate the production process and deal with the increase of labor cost will lead to the future of the industry. This research can be seen as a reference by companies in the PRM industry. Hopefully the findings of this research can also assist those companies to be away from the red ocean and to be successful in the blue ocean.

This research is done by using the ANP method with the integration of a) business patterns (global strategy, home town cultivation, and relocating to overseas), b) industry formations (injection molding machine and auxiliary manufacturers), and c) competitive advantages (innovation, growth, differentiation, cost, & alliance) in Taiwan. The intention of this study is to assist companies in the PRM industry in Taiwan to deploy their global strategies. In the end, a case study of global strategies will be provided.

中文摘要 Ⅰ
英文摘要 Ⅲ
誌謝 Ⅴ
目錄 Ⅵ
圖目錄 Ⅶ
表目錄 Ⅷ
第一章 導論 1
1.1研究之背景 1
1.1.1台灣地區塑橡膠機械與相關產業的景氣現況 3
1.1.2台灣地區塑橡膠機械與相關產業的發展沿革 6
1.1.3台灣地區塑橡膠機械與相關產業的發展趨勢 16
1.1.4台灣地區塑橡膠機械與相關產業的經營業態 23
1.1.5台灣地區塑橡膠機械及相關產業的五力分析 24
1.1.6台灣地區塑橡膠機械及相關產業的經營策略 31
1.1.7台灣地區塑橡膠機械及相關產業的經營型態 43
1.2研究之目的與重要性 43
1.3研究範圍與限制 44
1.4研究程序 44
第二章 文獻探討 45
第三章 研究方法 45
3.1研究架構 45
3.2研究設計 46
3.2.1研究之ANP分析模式 46
3.2.2 ANP運算特性 46
3.3台灣地區塑橡膠機械產業經營管理之高階主管暨員工訪談 47
第四章 結果與分析 47
4.1 ANP運算相關結果 47
第五章 結論與建議 54
參考文獻 67
附錄一 70
附錄二 71
附錄三 72
附錄四 76


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