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研究生:趙育新
研究生(外文):Yu-HsinChao
論文名稱:公司決策理性程度對危機管理績效之影響
論文名稱(外文):The Rationality of Decision-Making on Enterprise's Crisis Management and it's Impact on Performance
指導教授:王泰裕王泰裕引用關係
指導教授(外文):Tai-yue Wang
學位類別:碩士
校院名稱:國立成功大學
系所名稱:工業與資訊管理學系專班
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2010
畢業學年度:98
語文別:中文
論文頁數:96
中文關鍵詞:危機管理理性決策企業績效
外文關鍵詞:Crisis ManagementRationality of decision-makingFirm Performance
相關次數:
  • 被引用被引用:1
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企業決策問題在企業運作中扮演著重要角色,錯誤決策後果有可能對企業營運產生重大衝擊。危機則是企業經營過程中不可避免會面對之情況,平日企業決策過程若非時間急迫可按部就班收集足夠資訊,經過詳細具體方法分析來制定可行方案,進而選定決策方案,是最完善的決策過程,亦是避免失敗之最佳方式。然而在面臨危機情況下,決策制定講求速度、時效,決策制定時面臨比一般決策更多不確定因素,理性決策所強調收集完整資訊以幫助危機管理處置不見得可符合時間需求。決策者本身當機立斷,外在、內在因素亦為決策成敗之重要關鍵。
回顧過去文獻中,大多著重於危機如何管理、危機處置、理性決策與企業績效關係…等,對於危機管理之決策過程較少討論。在危機管理程序中,決策過程理性與否,是否會對危機管理產生影響企業績效有不同成果,實行理性決策企業是否在危機管理時,會比決策較少理性企業之管理績效好值得探究。本研究將基於上述動機,進行探討「危機管理」、「理性決策」與「企業績效」間關係。
本研究以四種不同產業23家企業共208份問卷進行研究分析。經研究分析結果說明決策理性於危機管理對企業績效影響上,具有干擾作用,建議危機管理過程中,決策理性程度應視危機發生急迫性及處置方法加以斟酌,以避免過度依據理性決策過程,反而喪失危機處置之立即性。

Decision Making plays an important role in enterprise operation, and wrong decisions could result in serious impacts on business performance. In a perfect decision making process to keep the failure off, if not in urgency, enterprises can step-by-step collect and analyze data, bring up the feasible proposals, and settle on the final solution. However, while facing crises which are unavoidable in corporate operation, decision making with uncertainties requires great timing and speed. Rational decision making methodology that emphasizes complete data collection for crisis management may not meet the required time limit. Instead, prompt reactions and decision making expressed by the decision makers, and external and internal factors can be critical to the success or failure of the decisions.
Most of the past literature focused on the relationship among crisis management, crisis handling, rational decision making, and enterprise performance, and less attention was paid to the decision making process for crisis management. In the process of crisis management, it is a question that whether or not the implementation of rational decision making can affect the enterprise performance. On account of the motives mentioned above, this study probes into the relation among crisis management, rational decision making, and enterprise performance.
This research investigated 23 companies in 4 different industries through 208 questionnaires. The results of this study reveal that enterprise performance can be swayed by rational decision making for crisis management, and suggests that the application of rational decision making be in accordance with the urgency and handling methods of the crises to avoid depending too much on rational decision making and losing the right timing for crisis handling.

目 錄
摘 要 i
Abstract ii
誌 謝 iii
目 錄 iv
表目錄 iii
圖目錄 iv
第一章 緒論 1
第一節 研究動機 2
第二節 研究目的 3
第三節 研究範圍與限制 4
第四節 研究方法及架構 5
第五節 研究大綱 7
第二章 文獻探討 8
第一節 理性決策 10
第二節 危機管理 18
第三節 企業績效評估 30
第三章 研究方法 34
第一節 研究設計 34
第二節 研究假設與衡量變項 36
第三節 問卷設計及前測 47
第四節 研究對象與抽樣方法 52
第五節 資料分析方式與信度分析 53
第四章 實證分析與討論 55
第一節 問卷基本資料分析 55
第二節 信度與效度分析 62
第三節 各變項間相關分析 69
第四節 各構面關係之影響檢定 69
第五節 各產業之決策理性以及危機管理差異分析 73
第五章 結論與建議 77
第一節 結論 77
第二節 研究建議 80
第三節 研究限制與未來方向 81
參考文獻 83
附錄1:前測問卷 87
附錄2:前測問卷信度分析 90
附錄3:正式問卷 93

表目錄
表 2-1  危機分類比較表 21
表 2-2  Burnett 的危機等級分類範例 23
表 3-1  危機管理構面之問項表 48
表 3-2  決策理性之問項表 50
表 3-3  前測問卷之信度分析 51
表 4-1  問卷發放對象產業別 55
表 4-2  受訪者性別、年齡、學歷、公司人數情況 56
表 4-3  受訪者職位及年資分佈 57
表 4-4  危機管理構面之因素敘述統計分析 58
表 4-5  決策理性構面因素敘述統計分析 59
表 4-6  企業績效財務指標 60
表 4-7  問卷受訪者服務公司危機管理及決策理性程度 61
表 4-8  問卷發放對象產業別構面比較 61
表 4-9  問卷發放對象產業別構面程度順序 62
表 4-10 危機管理構面之問項信度分析 63
表 4-11 決策理性之問項信度分析 64
表 4-12 危機管理構面因素分析結果 66
表 4-13 決策理性構面因素分析結果 68
表 4-14 各構面因素之相關係數 69
表 4-15 2005~2008年績效與危機及理性構面階層迴歸分析摘要 71
表 4-16 加入2009年比較績效與危機及理性構面階層迴歸分析 72
表 4-17 不同產業危機管理及決策理性程度變異數分析 74
表 4-18 事後檢定Scheffe法多重比較 74
表 5-1  研究結果摘要 77

圖目錄
圖1-1  本研究之方法及架構圖 6
圖2-1  策略管理模型 8
圖2-2  Daft 的個人理性決策取向步驟 13
圖2-3  Miller & Friesen 的量測理性因子 15
圖2-4  決策理性衡量因子 17
圖2-5  企業危機型態 22
圖2-6  危機名詞等級 24
圖2-7  Preble之危機管理模型 26
圖2-8  Person & Clair的危機管理流程 27
圖2-9  危機管理關連模式 28
圖2-10 Preble的危機及策略管理整合模型 29
圖3-1  本研究模型架構 35
圖3-2  本研究資料收集分析流程 43
圖3-3  本研究假設模型 44

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