參考文獻
一、中文部分
1. 陳明杰譯,零售學,前程企業管理公司,民國84年。
2. 吳統雄,「態度與行為研究的信度與效度:理論、反應、反省」,民意學術專
刊,夏季號,民國74年。
3. 吳興蘭,國際展覽行銷策略分析-以交易成本架構,2002年,國立政治大學國際貿易學系未出版碩士論文。4. 黃俊英,行銷研究─管理與技術,華泰書局,民國85年。5. 張紹勳編著,SPSS for Windows 多變量統計分析,松崗電腦圖書資料股份有限公司,民國89年。
69
二、英文部分
1. Aaker, D. A., “Building Strong Brands”, New York : The Free Press, 1996.
2. Alfred, B. S., “Marketing Segmentation by Personal value and Salient Product Attributes”, Journal of Advertising Research, Vol.21, NO.1, Feb 1981.
3. Anderson, A. H. and D. Kleiner, Effective Marketing Communications : a skill and activity-based approach, Blackwell Publisher, 1995.
4. Berman, B. and R. E. Joel, Retail Management : A Strategic Approach, 6th ed., Prentice Hall, 1955.
5. Berman, B. and R. E. Joel, Retail Management : A Strategic Approach, New York, Macmillan Publishing Co., Inc., 1982.
6. Blackwell, R. D. and W. W. Talarzyk, “Life-Style Retailing : Competitive Strategies for the 1980s”, Journal of Retailing, Vol.59, No.4, Win 1983.
7. Calanton, R. J. and A. G. Sawyer, “The Stability of Benefit Segment”, Journal of Marketing Research, Vol.15, Aug 1978.
8. Demby and Emamuel, “Psychographics and Form Where It Comes”, Lifestyle and Psychographics, William D. Wells Edition, Chicago : AMA, 1973.
9. Dholakia, U. M., Temption and Resistance: An Integrated Model of Consumption Impulse Formation and Enactment, Psychology and Marketing, Vol. 17, No. 11, pp.955-982. 2000.
10. Dickson, P. R., “Person-Situation: Segmentation’s Missing Link”, Journal of Marketing, Vol. 46, Fall, p.60. 1982.
11. Donald, R. C. and C. W. Emory, Business Researching Methods, 5th ed., Richard D. Irwin Inc., 1996.
12. Engle, J. F., R. D. Blackwell, and P. W. Miniard, Consumer Behavior, 8th ed. Harcourt Broce Joranovich College Publishers : The Dryden Press, 1995.
70
13. Griffin, J. Consumer Loyalty, Simon & Schuster Inc. 1995.
14. Gultinan, J. P. and G. W. Peter, Marketing Management, McGraw Hill Inc., 1988.
15. Haley R. I., “Benefit Segmentation : A Decision-Oriented Research Tool”, Journal of Marketing, Vol.32, July 1968.
16. Haley R. I., “Benefit Segmentation : Backwards and Forwards”, Journal of Advertising Research, Vol.24, No.1, 1984.
17. Haley R. I., ”Benefit Segmentation : A Decision-Oriented Research Tool”, Journal of Marketing Management, Vol.4, No.1,Sum 1995.
18. Helms, M. M. and P. J. Heynes, “Competitive Strategies and Business Performance within the Retailing Industry”, International Journal of Retail, Vol.20, 1995.
19. Jacoby, J. and J. Jaccard, The sources, meaning, and Validity of Consumer Complaint Behavior: A Psychological Analysis, Journal of Retailing, Vol. 57, Fall 1981.
20. James, R. L., Retail Management, Ohio : South-Westrn publishing Co., 1983.
21. Kotler, P., Principles of marketing (3rded). Englewood Cliff, New York: Prentice-Hall, 1986.
22. Kotler, P. and G. Armstrong, Principles of Marketing, 6th ed. Englewood Cliffs N.J. : Prentice-Hall, Inc., 1994.
23. Kotler, P., Marking Management : Analysis, Planning, Implementation, and Control, 9thed., Englewood Cliffs, N. J. : Prentice-Hall, Inc., 1997.
24. Kotler, P., Marketing Management, 10th ed. NJ : Prentice-Hall Inc., 2000.
25. Lawrence H. W., “Retailing Strategies for Today’s Mature Marketplace”, Journal of Retailing, Vol. 55 (Spring), pp45-46, 1987.
26. Maitland, I., How to Plan Exhibitions , Herndon, Va., Cassell, 1997.
27. Marcus, B. W., Modern Marketing, New York., Ran Hoese, 1975.
71
28. McCarthy, J. E., Basic Marketing : A Managerial Approach, Homewood, Illinois, Richard D. Irwin Inc., 7th ed., 1981.
29. Nicosia, F. Consumer Decision Process : Marketing and Advertising Implication, Prentice Hall Inc., 1968.
30. Plummer, J. T., “The Concept and Application of Life-Style Segmentation”, Journal of Marketing, 1974.
31. Potter, R. B., The Urban Retailing System : Location, Cognition and Behavior, Gower : Aldershot, 1992.
32. Robert, C. B. and S. Subrata, “Marketing Segmentation Using Models of Multidimentional Purchasing Behavior”, Journal of Marketing, Vol.38, Oct ,1974.
33. Robert J. K., and J. E. Robert, “A Competitive Structure and Segmentation Analysis of Chicago Fashion Market”, Journal of Market Retailing, Vol.65, 1989.
34. Roscoe, J. T., Fundamental Research Statistic for the Behavior Science, 2nd ed., Rinehart and Winston, 1975.
35. Sally D. and S. Lyndon, The Market Segmentation Workbook, London : Routledge, 1996.
36. Schiffman, L. G. and L. L. Kanuk, Consumer Behavior, 2nd ed., New Jersey Prentice Hall, pp 4, 1991.
37. Smith, W. R., “Product Differentiation and Market Segmentation as Alternatives Marketing Strategies” Journal of Marketing, Vol. 21, July 1956.
38. Steven P. S., Marketing Strategy – A Customer – Driven Approach, New York : The Free Press, 1991.
39. Swan, J. E. and R. L. Oliver, Postpurchase Communications by Consumer, Journal of Retailing, Vol. 65, Winter, 1989.
40. Weinstein, A., Market Segmentation : Using Niche Marketing to Exploit New
72
Markets, Chicago, Illinois : Probus Pub. Co., 1987.
41. William, R. D., D. J. Sweeney and R. W. Stampfl, “Retailing Management”, 6th 1989.
42. Wind, Y. H. ”Issue and Advance in Segmentation Research“ , Journal of Marketing Research, Vol.15, Aug 1978.
43. Yankelouich, D., “New Criteria for Market Segmentation”, Harvard Business Review, Vol.42, No.2, March-April 1974.
44. Young, S., ledand, Ott and F. Barbara, “Some Practical Consideration in Market Segmentation”, Journal of Marketing Research, Vol.XV, Aug 1979