過去已有研究人們 使用某個媒體的各種動機，依據uses and gratification　theory。如今各式各樣的社群網站，提供使用者自己將自製的內容分享的平台。本文研究在古典音樂社群中，在網路上自製內容的動機為何，以及其他影響使用者自製內容行為的因素。

Studies have been done about media adoption based on uses and gratification theory. User-generated content on internet is an increasingly important way for communication and media consumption. A classical music participant/lover/performer can also use this promising media to achieve different goals. This paper investigates what motivate them to produce different forms of content online, and how the inherent attributes of the participant correlate to the motives.

ABSTRACT…………………………………………………………………………………....ii
TABLE OF CONTENTS iv
LIST OF TABLES v
LIST OF FIGURES v
CHAPTER 1 INTRODUCTION 1-4
CHAPTER 2 LITERATURE REVIEW 5
2.1 Uses and Gratifications Theory 5
2.2 Antecedents to the motives 11
2.3 Commodification of time 15
2.4 Conclusion 17
CHAPTER 3 METHODOLOGY 18
3.1 Research Framework 18
3.2 Hypothesis 19
3.3 Sampling Design 20
3.4 Questionnaire Design 20
3.5 Sampling and Method 24
CHAPTER 4 RESEARCH RESULTS AND ANALYSIS ………………….. 25
4.1 Reliability Analysis 25
4.2 Validity Test 27
4.3 Hypothesis Test 31
4.4 Discussion 32
CHAPTER 5 CONCLUSION 34
5.1 Conclusion 34
5.2 Managerial Implications 36
5.3 Suggestions for Future Research 36
REFERENCES……………………………………………………………………………37
APPENDIXA……………………………………………………………………………39
APPENDIXB……………………………………………………………………………42

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