(44.192.112.123) 您好!臺灣時間:2021/02/28 05:27
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:蕭彬
論文名稱:使用者產生網路內容的動機以古典音樂部門為例
論文名稱(外文):User-generated content by classical musicians
指導教授:張力元張力元引用關係Charles V. Trappey
學位類別:碩士
校院名稱:國立交通大學
系所名稱:經營管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2010
畢業學年度:98
語文別:英文
論文頁數:45
中文關鍵詞:古典音樂使用者自製內容
外文關鍵詞:Classical MusicUser-generated content
相關次數:
  • 被引用被引用:0
  • 點閱點閱:482
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
過去已有研究人們 使用某個媒體的各種動機,依據uses and gratification theory。如今各式各樣的社群網站,提供使用者自己將自製的內容分享的平台。本文研究在古典音樂社群中,在網路上自製內容的動機為何,以及其他影響使用者自製內容行為的因素。
Studies have been done about media adoption based on uses and gratification theory. User-generated content on internet is an increasingly important way for communication and media consumption. A classical music participant/lover/performer can also use this promising media to achieve different goals. This paper investigates what motivate them to produce different forms of content online, and how the inherent attributes of the participant correlate to the motives.
ABSTRACT…………………………………………………………………………………....ii
TABLE OF CONTENTS iv
LIST OF TABLES v
LIST OF FIGURES v
CHAPTER 1 INTRODUCTION 1-4
CHAPTER 2 LITERATURE REVIEW 5
2.1 Uses and Gratifications Theory 5
2.2 Antecedents to the motives 11
2.3 Commodification of time 15
2.4 Conclusion 17
CHAPTER 3 METHODOLOGY 18
3.1 Research Framework 18
3.2 Hypothesis 19
3.3 Sampling Design 20
3.4 Questionnaire Design 20
3.5 Sampling and Method 24
CHAPTER 4 RESEARCH RESULTS AND ANALYSIS ………………….. 25
4.1 Reliability Analysis 25
4.2 Validity Test 27
4.3 Hypothesis Test 31
4.4 Discussion 32
CHAPTER 5 CONCLUSION 34
5.1 Conclusion 34
5.2 Managerial Implications 36
5.3 Suggestions for Future Research 36
REFERENCES……………………………………………………………………………37
APPENDIXA……………………………………………………………………………39
APPENDIXB……………………………………………………………………………42

REFERENCES

Biocca, F., Burgoon, J., Harms, C., & Stoner, M. Criteria and scope conditions for a theory and measure of social presence. Presence: Teleoperators and virtual environments.
Bughin, J. (2007). How companies can make the most of user-generated content. mckinseyquarterly. com, August.
Dominick, J. R. (1999). Who do you think you are? Personal home pages and self-presentation on the World Wide Web. Journalism & Mass Communication Quarterly, 76(4), 646-658.
Garramone, G. M., Harris, A. C., & Anderson, R. (1986). USES OF POLITICAL COMPUTER BULLETIN BOARDS. Journal of Broadcasting & Electronic Media, 30(3), 325-339.
Goffman, E. (2002). The presentation of self in everyday life. 1959. Garden City, NY.
Katz, E., Blumler, J., & Gurevitch, M. (1974). Utilization of mass communication by the individual. The uses of mass communications: Current perspectives on gratifications research, 3, 19-32.
Kollock, P. (1999). The economies ol online cooperation. Communities in cyberspace, 220.
Leung, L. (2001). College student motives for chatting on ICQ. New Media & Society, 3(4), 483-500.
Leung, L. (2009). User-generated content on the internet: an examination of gratifications, civic engagement and psychological empowerment. New Media & Society, 11(8), 1327-1347.
Leung, L., & Wei, R. (2000). More than just talk on the move: Uses and gratifications of the cellular phone. Journalism and Mass Communication Quarterly, 77(2), 308-320.
Lin, C. A. (1998). Exploring personal computer adoption dynamics. Journal of Broadcasting & Electronic Media, 42(1), 95-112.
McKenna, K., & Bargh, J. (1999). Causes and consequences of social interaction on the Internet: A conceptual framework. Media Psychology, 1(3), 249-269.
Osgood, C., Suci, G., & Tannenbaum, P. (1957). The measurement of meaning: Univ of Illinois Pr.
Papacharissi, Z. (2002a). The presentation of self in virtual life: Characteristics of personal home pages. Journalism & Mass Communication Quarterly, 79(3), 643-660.
Papacharissi, Z. (2002b). The self online: The utility of personal home pages. Journal of Broadcasting & Electronic Media, 46(3), 346-368.
Papacharissi, Z., & Rubin, A. M. (2000). Predictors of Internet use. Journal of Broadcasting & Electronic Media, 44(2), 175-196.
Regner, T., Barria, J. A., Pitt, J. V., & Neville, B. (2009). An artist life cycle model for digital media content: Strategies for the Light Web and the Dark Web. Electronic Commerce Research and Applications, 8(6), 334-342.
Rheingold, H. (1899). Virtual community: Homesteading on the electronic frontier: Mit Press.
Rubin, A. (1983). Television uses and gratifications: The interactions of viewing patterns and motivations. J. Broad., 27, 37.
Rubin, A. M., & Rubin, R. B. (1982). CONTEXTUAL AGE AND TELEVISION USE. Human Communication Research, 8(3), 228-244.
Rubin, R. B., Perse, E. M., & Barbato, C. A. (1988). CONCEPTUALIZATION AND MEASUREMENT OF INTERPERSONAL-COMMUNICATION MOTIVES. Human Communication Research, 14(4), 602-628.
Shao, G. S. (2009). Understanding the appeal of user-generated media: a uses and gratification perspective. Internet Research, 19(1), 7-25.
Short, J., Williams, E., & Christie, B. (1976). The social psychology of telecommunications: John Wiley & Sons.
Swann Jr, W. (1983). Self-verification: Bringing social reality into harmony with the self. Psychological perspectives on the self, 2, 33-66.
Tobias, M. W. (2002). classical music without fear: A guide for general audience. 16-17.
Toffler, A. (1981). The third wave: Bantam Books New York.
Trammell, K. D., Tarkowski, A., & Sapp, A. M. (2006). Rzeczpospolita blogow Republic of Blog : Examining polish bloggers through content analysis. [Article]. Journal of Computer-Mediated Communication, 11(3).
Vail, D. A. (1999). The commodification of time in two art worlds. Symbolic Interaction, 22(4), 325-344.
VanLear, C., Sheehan, M., Withers, L., & Walker, R. (2005). AA Online: The Enactment of Supportive Computer Mediated Communication. Western Journal of Communication, 69(1), 5-27.
Walker, K. (2000). “It's Difficult to Hide It”: The Presentation of Self on Internet Home Pages. Qualitative Sociology, 23(1), 99-120.
Walther, J. B., Loh, T., & Granka, L. (2005). Let me count the ways - The interchange of verbal and nonverbal cues in computer-mediated and face-to-face affinity. Journal of Language and Social Psychology, 24(1), 36-65.

連結至畢業學校之論文網頁點我開啟連結
註: 此連結為研究生畢業學校所提供,不一定有電子全文可供下載,若連結有誤,請點選上方之〝勘誤回報〞功能,我們會盡快修正,謝謝!
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
系統版面圖檔 系統版面圖檔