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研究生:李海瀛
研究生(外文):Li, Hai-Ying
論文名稱:微型網誌創新服務之探討
論文名稱(外文):A Study of Innovative Services of Micro-blogging
指導教授:虞孝成虞孝成引用關係
指導教授(外文):Yu, Hsiao-Cheng
學位類別:碩士
校院名稱:國立交通大學
系所名稱:高階主管管理碩士學程
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2010
畢業學年度:98
語文別:中文
論文頁數:51
中文關鍵詞:Web 2.0微型網誌創新服務模式
外文關鍵詞:Web 2.0Micro-bloggingInnovative Service Model
相關次數:
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拜Web 2.0盛行之賜,網路服務的發展和應用不斷地推陳出新。近來在網路應用的發展中,微型網誌(Micro-blogging)是最重要的網路創新服務之一。本研究以 den Hertog et al.發表的服務創新四個構面為基礎,探討微型網誌的創新服務,選擇目前使用者最多的Twitter(推特)和在台灣最受歡迎的Plurk(噗浪)為個案分析的公司。本研究也直接參與使用微型網誌網站提供的服務內容,並進行服務內容的分類歸納,最後將個案分析進行比較。本研究發現微型網誌服務之未來發展機會,可以朝下列方面努力:
1. 開發一個微型網誌的開放式協議,不同微型網誌平台可互通,擴大微型網誌的服務。
2. 開發企業版的微型網誌平台,以便於企業內部使用和控管,同時可以和公眾的微型網誌平台互通。
3. 擴大手機使用者基礎,藉以和電信營運商合作,制定穫利模式。
4. 服務提供者應善用搜尋功能,將微型網誌平台上的內容轉變成有價值的商業情報,賺取利潤。

Thanks to popular Web 2.0, new web services development and application are constantly introduced into the internet. The recent development of internet applications, micro-blogging is the most important one of the internet innovative services. This study was based on the four dimensions of service innovation published by den Hertog et al. and investigated the innovative services of micro-blogging and selected the most users’ Twitter and Taiwan's most popular Plurk as case analysis of the company. This study also directly involved in the use of micro-blogging site providing services and conducted the classification of service content and finally compared the case analysis. The study found that the future development opportunities of micro-blogging service can strive toward the following aspects:
1. To develop an open protocol of micro-blogging, different sets of micro-bolgging can exchange information and expand services.
2. To develop enterprise micro-blogging platform for internal use and control, at the same time, and be able to exchange information with public micro-blogging platform.
3. Expand the mobile phone user base, and cooperate with telecommunications operators to develop profitable models.
4. Service providers should use the search function and transfer the contents of the micro-blogging platform into valuable business intelligence and to make a profit.

中文摘要 I
英文摘要 II
誌謝 IV
目錄 V
表目錄 VI
圖目錄 VII
第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究目的 3
1.3 研究範圍 3
1.4 研究步驟與流程 3
第二章 文獻探討 5
2.1 Web2.0的涵義 5
2.2 微型網誌 8
2.3 創新服務之模式 11
第三章 研究設計 16
3.1 研究架構 16
3.2 研究方法 18
第四章 微型網誌之發展現況與特性 19
4.1 微型網誌的發展現況 20
4.2 微型網誌的特性 22
第五章 個案分析 24
5.1 個案研究-Twitter 24
5.2 個案研究-Plurk 34
5.3 個案比較 43
第六章 結論與建議 45
6.1 結論 45
6.2 建議 46
參考文獻 47
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42.中華電信客服, available online: http://www.plurk.com/cht_cs [2010, Apr 11]
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45.黑貓Outlet, available online: http://www.plurk.com/Cat_Outlet [2010, Mar 14]
46.博客來網路書店, available online: http://www.plurk.com/bookstw [2010, Feb 28]
47.敗犬女王偶像劇, available online: http://www.plurk.com/singlequeen [2010, Feb 28]
48.微軟阿宅, available online: http://www.plurk.com/mstcgeek [2010, Mar 28]
49.噗浪共同創辦人, available online: Alvin Woon , http://www.plurk.com/Alvin [2010, Apr 11]
50.台北市長郝龍斌, available online: Lungbin Hao, http://www.plurk.com/Lungbin [2010, Mar 28]
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參考網站

Twitter, http://www.twitter.com
Facebook, http://www.facebook.com/
Jaiku, http://www.jaiku.com/
Present.ly , http://presentlyapp.com/
Yammer,https://www.yammer.com/
Plurk, http://www.plurk.com
巴布,http://buboo.tw/
嘀咕,http://www.wretch.cc/digu/
做啥,http://zuosa.com/
嘀咕網,http://digu.com/
人民微博, http://t.people.com.cn/microblog/indexsite.action
Dell Outlet, http://twitter.com/delloutlet
Infinity Ward, http://twitter.com/infinityward
Starbucks, http://twitter.com/StArBuCkS
JetBlue Airways, http://twitter.com/JETBLUE
Barack Obama, http://twitter.com/BARACKOBAMA
Thaksin Shinawatra, http://twitter.com/thaksinlife
Cassandra , http://twitter.com/cassandra
莫拉克災情網路中心, http://www.plurk.com/floods

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