中文部分
王世澤(2003)「體驗行銷:模型發展與實務驗証」。國立中央大學企業管理研究所碩士論文。江素貞(2004)「體驗價值對顧客滿意及行為意向關係之研究」。義守大學管理科學研究所碩士論文。李孟陵(2003),消費者滿意度、涉入程度對其忠誠度影響之研究-以台北市咖啡連鎖店為例,國立交通大學管理科學研究所碩士論文。
周吳丞(2004),「體驗訴求與消費者網路使用目的對網路廣告績效影響之研究」,中原大學資訊管理研究所碩士論文。林思莆(2008) 「複合式休閒書店之體驗行銷研究」。國立暨南國際大學國際企業學系碩士論文
邱媞(2003)「體驗行銷模式與其遊客行為之實證研究」。中國文化大學觀光事業研究所碩士論文。
洪勝鴻(2004)「體驗行銷及關係行銷對顧客價值及顧客滿意影響之研究-以休閒農場為例」。國立高雄應用科技大學商務經營研究所碩士文。洪穎思(2004)「體驗行銷與品牌形象互動之探討」。淡江大學管理科學研究所碩士論文。袁薏樺(2003),「體驗行銷、體驗價值與顧客滿意關係之研究」,國立台北科技大學商業自動化與管理研究所碩士論文。張立品(2003)「品牌體驗對品牌關係之研究」。逢甲大學企業管理研究所碩士論文。陳育慧(2004),「體驗行銷之探索性研究:統一星巴克個案研究」,中國文化大學觀光事業研究所碩士論文。陳振燧(1996)「企業形象、顧客滿意與品牌權益之關係研究-以連鎖便利商店為例」。銘傳大學管理科學研究所碩士班。
傅柏霖(2005)「產品涉入與品牌涉入對品牌忠誠度之影響─以生活型態為區隔變數」。國立嘉義大學管理研究所碩士論文。黃映瑀(2005) 「體驗行銷、體驗價值、顧客滿意、品牌形象與行為意向關係之研究」。大葉大學事業經營研究所碩士論文。黃靖文(2003),「量販店服務品質、顧客滿意度與忠誠度間關係之研究─以大台北地區大潤發量販店為例」,大同大學事業經營研究所出版碩士論文。葉香麟(2002)「品牌形象、品牌關係與知覺品質關係之研究-以美白化妝品業為例」。銘傳大學設計管理研究所碩士論文。劉裕春(2003)「體驗行銷與關係結合方式對網路忠誠度之影響」。義守大學管理研究所碩士論文。英文部分
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