生活型態是個人價值觀與偏好的具體展現，深深影響個人外在行為。在職業選擇上，個人會根據其價值觀與偏好取向，選擇與自己生活型態配適的工作，而工作環境所創造出來的工作型態是否與本身生活型態相符會影響員工對該工作是否滿意與繼續留任與否。

本研究探討四位咖啡店工作者與三位PUB工作者的生活型態，發現這兩種類型工作的工作者形塑出不同的生活型態，除了本身人格特質的影響外，工作時間的差異亦造成兩者相異的生活方式。根據此研究結果，咖啡店與PUB雇主可以生活型態為甄選員工的參考指表，意欲進入咖啡店或PUB工作之個人也可以之為職業選擇之衡量標的。

Lifestyle, the external demonstration of personal values and preferences, has great influences on individual behavior. In terms of occupational choice, individuals would choose jobs that best fit with their lifestyles according to the values and preferences. The consistency of individual lifestyle and work-style created from the work environments will affect their job satisfaction and willingness to remain in the organizations.

This study explores lifestyles of four coffee shop workers and three pub workers, and the results show that those two types of jobs create distinctive lifestyles, which would be caused by the personal characteristics and the different working hours. Based on the results, lifestyles could be used as the indicator of recruitment for employers of coffee shops and pubs, and criteria of occupational choice for individuals who are interested in working in coffee shops or pubs.

Table of Contents

Acknowledgement A
論文摘要 I
Abstract II
Table of Contents i
List of Tables iii
Chapter One Introduction 1
1.1. Research background 1
1.2. Research objectives 4
1.3. Research questions 5
Chapter Two Literature Review 6
2.1. Background research of coffee shops and pubs 6
2.1.1. Coffee shop background research 6
2.1.2. Pub background research 10
2.1.3. Section summary 11
2.2. Prior Research on Lifestyle 12
2.2.1. Prior Research on values 17
2.2.2. Preference 22
2.3. Lifestyle and working environment 24
Chapter Three Methodology 25
3.1. Research method 25
3.2. Data collection 26
3.3. Informants 26
3.4. Case profile 30
Chapter Four Data Analysis 36
4.1. Comparison of the informants 36
4.2. Workplace atmosphere 37
4.3. Dimensions of lifestyle in eating, clothing, residence, transportation, and recreation 38
4.4. Interaction 46
4.5. Work and non-work time arrangement 47
4.6. Chapter summary 47
Chapter Five Conclusions and Recommendations 49
5.1. Conclusions 49
5.2. Managerial implications 51
5.3. Limitations 52
5.4. Future directions 52
References 53


List of Tables
Table 1. Coffee shop history in Taiwan 7
Table 2. Informant’s background information 28
Table 3. Data collection 29
Table 4. Comparison of informants 36

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