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For consumers in Taiwan, the aim of the study is to understand the social perceptions and the acceptance of sex toys, the development context of sex toy industry as well as the impact on society. Moreover, this study intends to evaluate the current and future development of the sex product industry and to call for the government attention on this industry so as to protect the rights and interests of consumers. I have individual interviews and focus group discussions with sex toy consumers, manufactures, sale traders, scholars and graduate students of sexology. In the study, I get the following findings: First, sex toys have no longer been regarded as obscene products. Gradually, they have been accepted by society, sometimes, they could meet a wide range of sexual activities. Even they have been regarded as important implements of preventing venereal diseases and AIDS. Second, the consumption of sex toys is in a state of privacy and ambiguity. Consequently, there is a flourishing channel of network sales even if the physical layout of the store also has considerable privacy. Without rent fees, full-time labor costs, and product inventory, network sales have the advantage that consumers can see and tough the products and the products are guaranteed. In addition, consumers can get appropriate recommendation and guidance from the salespersons. Also, consumers can increase the safety of using sex toys. Third, complex laws of sex toys don’t have comprehensive management. Law enforcement is not stabile and doesn’t limit the qualification for sale traders. The organizations of the authorities which monitor sex toy industry are not united. Thus, the industry position of the sex toys is ambiguous. There are no guarantees for consumer’s benefits. Fourth, there are no clear associations doing self-restraint in the industry. Therefore, the government has the obligations to manage and counsel the industry of sex toys. Allow the storekeepers of sex toys to have a good business environment, so the consumers will be benefited from these measures.
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