(3.239.192.241) 您好!臺灣時間:2021/03/02 12:20
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:麥雲
研究生(外文):Garrett Andrew
論文名稱:加拿大消費者對於東亞產品態度之研究
論文名稱(外文):A Study on Canadian Customers’ Attitude toward East Asian Products: An empirical study
指導教授:趙平宜趙平宜引用關係
指導教授(外文):Chao Ping-Yi
學位類別:碩士
校院名稱:國立中山大學
系所名稱:企業管理學系研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2010
畢業學年度:98
語文別:英文
論文頁數:50
中文關鍵詞:原產國
外文關鍵詞:selling effectivenessattitudesCanadian consumerimportationconsumer behaviorperception motivationCountry-of-Origin Effectretailcross cultural
相關次數:
  • 被引用被引用:0
  • 點閱點閱:90
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
本研究主要是對消費者市場之消費者知覺推斷的觀念,並專注在對原產國的推斷之影響以及包裝對產品銷售與推廣的效果。此建構完整的研究由對原產國的回顧更進一步地推論會造成消費者對其產品的態度。推斷與社會、政治和文化的相關皆已被探就,本研究假設部分由原祖國區分而來的加拿大人與東亞國家有相同的推斷動機,也因此將之區分為不同的民族中心購買族群。主要的基本理論為民族優越感,原祖國即是本研究的基礎。本研究藉由實驗設計來完成,並利用真實事件中存在於大眾媒體間之政治與經濟的議題來設計問券,本實驗設計為二因子實驗,其一因子知覺推論,另一為文化價值,雖然西方文化影響大部分消費者的主張,但西方文化仍缺乏原祖國的知識與經驗,引此造成的不正確的知覺動機。這樣的缺乏也造成對消費者標示台灣的厭惡感,主要是來自其與中國之間的可轉讓性大。同樣地,消費者性別對知覺動機也存在相當大的影響。本研究原祖國影響及其交互作用對消費者市場領域而言有極大的意義。
This thesis was concerned with the branch of Consumer Marketing known as Consumer Perception Reasoning, and focused on the reasoning behind the Country-of-Origin Effect and image framing on product selling and promotion effectiveness. The well-established research comprising Country-of-Origin was reviewed to establish a rapport for further research exploring reasons that shape existing consumer attitude. With regard to reasoning, different social, political and cultural variables were explored. It was hypothesized that that the majority of Canadians, separated by ethnic origin, are partial to the same reasoning motivating their appeal toward East Asian country-of-origin effects, and therefore, can be categorized into different ethnocentric buying groups. The primary rationale citied was consumer ethnocentrism between the participants and the images; country-of-origin was the basis of this research. An experimental design was performed, making use of real world political and economical issues present in mass media to form a post exposure questionnaire. Overall, the two-way interaction between perception reasoning and cultural values was upheld, albeit with interesting and notable secondary results. Although Western values did shape the majority of consumer opinion, there was a significant lack in country-of-origin knowledge and experience that caused inaccurate perception motivation. This lack created a greater dislike toward the Taiwanese COO tag resulting from image transferability from the Chinese tag. As well, consumer gender played a significant part in shaping perception motivation toward each of the real-time variables. This was the first study to explicitly the Country-of-Origin Effect to a cross-variable framework, thereby offering significant theoretical contributions to the consumer marketing literature.
Contents
Figures and Tables 7
Chapter One: Introduction 8
1.1 Introduction 8
1.2 Research Motivation and Objectives 10
1.3 Research Goals 12
1.4 Hypothesis 14
Chapter Two: Literature Review 15
2.1 The Role of Country Images in Evaluation 15
2.2 Country-of-Origin Effect 17
2.3 Consumer Ethnocentrism 18
2.4 Image Transferability 20
Chapter Three: Conceptual Framework 22
Chapter four: Methodology 26
4.1 Site and Preparations 28
4.2 Questionnaire 29
Chapter Five: Results and Discussion 31
5.1 Overall Quality Images and Attitude Backgrounds 31
5.2 Attitude Factor Reasoning 33
5.3 Demographics and attitudes toward East Asian COO tags 35
Chapter Six: Conclusion 39
Bibliography 42

Figures and Tables
Figure 1: Framework for COO Effect Reasoning 24

Table 1: Ethnic-based Ethnocentrism, Ethnic-based Animosity, and Consumer Racism (Ouellet, 2007) 18
Table 2: Consumer Attitude and Knowledge of East Asian COO tags 31
Table 3: Positive/Negative consumer attitude reasoning 33
Table 4: Demographic comparison among existing consumer attitude 35
Table 5: Reasoning Factors by Gender variable 37
Amnesty International Canada. (2008). The State of the World''s Human Rights. Ottawa: Amnesty International Canada.

Bilkey, W., & Nes, E. (1982). Country of Origin effects on product evaluations. Journal of International Business Studies , 89-100.

Calantone, R. J., Schmidt, J. B., & Song, M. X. (1996). Controllable Factors of New Product Success. Marketing Science , 341-358.

Chao, P. (1998). Impact of Country-of-Origin Dimensions on Product Quality and Design Quality Perceptions. Journal of Business Research , 1-6.

Chao, P. (2001). The moderating effects of country of assembly, country of parts, and country of design on hybrid product evaluations. Journal of Advertising , 67-81.

Darling, J. R., & Wood, V. R. (1990). A longitudinal study comparing perceptions of U.S. and Japanese consumer products in a third/neutral country. Journal of International Businesss Studies , 427-450.

Elliott, G. R., & Cameron, R. C. (1994). Consumer Perception of Product Quality and the Country-of-Origin Effect. Journal of International Marketing , 49-62.

Elliott, G., & Cameron, R. (1994). Consumer perception of product quality and the country of origin effect. Journal of International Marketing , 49-62.

Erickson, G. M., Johansson, J. K., & Chao, P. (1984). Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects. The Journal of Consumer Research , 694-699.

Gereffi, G. (1999). A Commodity Chains Framework for Analyzing Global Industries. Durham: Duke University.

Gereffi, G. (1999). International trade and industrial upgrading in the apparel commodity chain. Journal of International Economics , 37-70.

Gibson, J. J. (1966). The Senses Considered as Perceptual Systems. Boston: Lawrence Erlbaum Associates.

Hampton, G. M. (1977). Perceived Risk in Buying Products Made Abroad By American Firms. Journal of the Academy of Marketing Science , 45-50.

Han, C. M. (1989). Country image: Halo or summary construct? Journal of Marketing Research , 222-229.

Han, M. C., & Terpstra, V. (1988). Country-of-Origin Effects for Uni-National and Bi-National Products. Journal of International Business Studies , 235-255.

Jacoby, J., Szybillo, G., & Busato-Schach, J. (1977). Information acquisition behaviour in brand choice situations. Journal of Consumer Research , 209-216.

Josiassen, Alexander, Lukes, B. A., & Whitwell, G. (2008). Country-of-Origin Contingencies: Competing Perspectives on Product Familiarity and Product Involvement. International Marketing Review , 423-40.

Kara, A., & Kaynak, E. (2002). Consumer perceptions of foreign products: An analysis of product-country images and ethnocentrism. European Journal of Marketing , 928-949.

Knight, G. A. (1999). Consumer preferences for foreign and domestic products. Journal of Consumer Marketing , 151-162.

Lantz, G., & Loeb, S. (1996). Country of Origin and ethnocentrism: an analysis of Canadian and American preferences using social identity theory. Advances in Consumer Research , 374-378.

Limited, L. C. (2008). Annual Report 2008. Brampton, Ontario: Loblaw Companies Limited.
Magnusson, M. K., & Hursti, U.-K. K. (2001). Consumer attitudes towards genetically modified foods. Uppsala: University of Uppsala.

Mars Incorporated. (2008). Annual Report 2008. McLean, Virginia: Mars Incorporated.
Mishra, S., Kim, D., & Lee, D. H. (1996). Factors Affecting New Product Success: Cross-Country Comparisons. Journal of Marketing , 530-550.

Nebenzahl, I. D., & Jaffe, E. D. (1997). Measuring the joint effect of brand and country image in consumer evaluation of global products. Journal of Marketing Practice: Applied Marketing Science , 190-207.

Nonaka, I., Douglas, S., & Johansson, J. K. (1985). Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective. Journal of Marketing , 388-396.

Ouellet, J. F. (2007). Consumer Racism and its Effects on Domestic Cross-Ethnic Product Purchase: An Empirical Test in the United States, Canada, and France. Journal of Marketing , 412-427.

Papadopoulos, N., Heslop, L. A., & Bamossy, G. (1994). An International Comparative Analysis of Consumer Attitudes Toward Canada and Canadian Products. Canadian Journal of Administrative Sciences , 224-40.

Papadopoulos, N., Heslop, L. A., Graby, F., & Avlonitis, G. (1987). Does "country-of-origin" matter? Some findings from a cross-cultural study of consumer views about foreign products. Cambridge: Marketing Science Institute.

Roth, M. S., & Romeo, B. J. (1992). Matching Product Category and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects. Journal of International Business Studies , 477-497.

Samiee, S. (1994). Customer Evaluation of Products in a Global Market. Journal of International Business Studies .

Shapiro, H. T., & Angevine, G. E. (1969). Consumer Attitudes, Buying Intentions and Expenditures: An Analysis of the Canadian Data. The Canadian Journal of Economics , 230-249.

Sharma, S., Shrimp, T., & Shin, J. (1995). Consumer Ethnocentrism: a test of antecedents and moderators. Journal of the Academy of Marketing Science , 280-289.

Shimp, T., & Sharma, S. (1987). Consumer ethnocentrism: construction and validation of the CETSCALE. Journal of Marketing Research , 280-289.

Wall, M., & Heslop, L. A. (1986). Consumer Attitudes toward Canadian-made versus Imported Products. Journal of the Academy of Marketing Sciences , 27-36.

Wall, M., & Heslop, L. A. (1989). Consumer attitudes towards the quality of domestic and imported apparel and footwear. Journal of Consumer Studies and Home Economics , 337-358.

Wall, M., Liefeld, J., & Heslop, L. A. (1991). Impact of Country-of-Origin cues on consumer judgements in multi-cue situations: a covariance analysis. Journal of the Academy of Marketing Science , 105-113.

Wang, C., & Lamb, C. W. (1980). Foreign Environmental Factors Influencing American Consumers. Journal of the Academy of Marketing Science , 345-356.

Wang, C., & Lamb, C. (1983). The Impact of selected environmental forces upon consumers'' willingness to buy foreign products. Journal of the Academy of Marketing Science , 71-84.

Watson, J. J., & Wright, K. (2000). Consumer ethnocentrism and attitudes toward domestic and foreign products. European Journal of Marketing , 1149-1166.
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
系統版面圖檔 系統版面圖檔