臺灣博碩士論文加值系統

在科技發展之下，個人資料也被放在網路上隨手可得，然而在PTT上卻可看到各式各樣隱私侵犯，從姓名或者影片就可以被其他人找出其他各式各樣資料，個人在網路上不能扮演另一個自己，而是害怕真實的自己被揪出。
然而對於其他網路使用者而言為何會支持這類隱私侵犯，當網路使用者看到侵犯隱私行為時，為何有些人會支持有些人卻會反對，其影響的主因為何？
本研究利用文字敘述以及不同事件等方式進行操弄，觀察文字敘述的不同是否會影響受測者對於隱私侵犯的決策。並且將文字敘述分為暴力色情文字敘述以及非暴力色情文字敘述，事件分為男性劈腿事件與女性劈腿事件兩部分。並且利用兩階段問卷觀察組內間是否有所不同，當個人面對不同敘述的相同事件時，其隱私決策判斷是否有所差別。
最後本研究發現受測者性別、文字敘述、事件情境三部分對於隱私決策判斷的影響，並且對於隱私情境設計與隱私侵犯重要因子給予建議。

Although technology is well developed, personal data is well spread in internet ,too. We can see a lot of privacy invasion in PTT. People can find a lot of data about someone from his name or movie. People are afraid of being caught in internet. But why some people support this kind of privacy invasion but some don’t. What is the main factor?
This study uses description and different kind of event to observe if description can affect people’s decision toward privacy invasion. We separate description into violate and non-violate, and we use two stage survey to observe when people face different kind of description, is there any different between violate and non-violate description toward privacy decision making.
In the end, we find how sex, description, and event affect privacy decision making, and we bring up a suggestion of privacy situational desion and the main factor toward privacy decision making.

目錄
表目錄 v
圖目錄 vii
第一章　緒論 1
第一節、研究背景 1
第二節、研究動機 2
第三節、問題描述 4
第四節、研究流程 4
第二章　文獻探討 6
第一節、PTT隱私侵犯事件 6
第二節、由社會認知理論到自我效能 9
第三節、道德強度 12
第四節、風險認知 14
第五節、憤怒 16
第六節、道德義務 17
第七節、法律保護 18
第八節、隱私決策判斷 19
第九節、研究模式與假說彙整 21
第三章　研究方法 22
第一節、研究流程 22
第二節、實驗設計、研究對象與資料收集方法 23
第三節、研究構念設計 24
第四節、資料分析方法與工具 32
第四章、資料分析 35
第一節、基本資料分析 35
第二節、因素分析與信效度分析 41
第三節、研究模式之驗證 45
第四節、各操作變數T檢定 47
第五章、結論與建議 66
第一節、研究結果 66
第二節、研究貢獻 69
第三節、研究限制 70
第四節、未來研究 71
第六章、參考文獻 72
附錄 76

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