臺灣博碩士論文加值系統

興起於社群網路，並以個人使用為導向的 Web 2.0 科技，像是部落格、維基工具、社群討論板等，講求的是資訊，知識的分享，還有共同創作、群眾智慧的概念。這些 Web 2.0 科技近來逐漸被企業界所接受，進而採用做為組織內部協同合作的輔助工具，這樣的現象被稱為 Collaboration 2.0。
本研究主要探討哪些因素會影響企業組織採用 Collaboration 2.0，並嘗試從兩個不同的面向衡量企業組織採用 Collaboration 2.0 的意圖：(1) 第一個是協同合作任務與 Web 2.0 科技之間的配適程度 (2) 第二個是 Web 2.0 科技導入組織內的可行性。與過去研究不同的是，以往較多探討採用 Web 2.0 科技能夠為組織帶來的利益，著重在科技的特性與使用者的主觀認知，而本研究所提出的架構則是從較客觀的角度出發，衡量任務需求與科技特性之間的契合程度，也就是協同合作的團隊需求是否能夠被 Web 2.0 工具所提供的特性滿足；再者評估科技導入組織內的合適程度，包含經濟、組織、科技三方面的因素(財務資源、組織文化、管理階層的支持等等)，並從兩者來推論組織採用 Collaboration 2.0 的意圖。
最後，本研究透過實證研究的方式，驗證了有關任務與科技之間的配適程度，還有組織導入科技的合適程度，皆會對組織採用 Collaboration 2.0 有正面的影響。本研究所使用的架構 (Fit-Viability)，是從配適度與可行性的觀點來客觀探討影響組織考量導入科技的因素，可供後續相關研究參考。

Recently, Web 2.0 tools and technologies are widely adopted by organizations. This phenomenon drives attention and discussion on the intention of adoption and usage of such tools within enterprises. The purpose of this study was to explore the intention of enterprise to adopt Web 2.0 technologies for internal collaboration, using the fit-viability model that takes into consideration the degree of fitness between technological tools and the collaboration tasks, and the feasibility of implementation.
In this research, a more comprehensive model to evaluate the intention to adopt Collaboration 2.0 tools and major factors identified from previous studies were developed. An empirical survey was conducted and 347 valid observations were collected. Results from the data analysis reveal that both the fit between task and technology and organizational viability have positive effects on organizational adoption of the collaboration 2.0 tool.

Chapter 1 Introduction ............................................................................................ 1
1.1 Research Background ........................................................................ 1
1.2 Research Motivation .......................................................................... 5
1.3 Research Question ............................................................................. 5
1.4 Research Process and Organization of the Thesis ............................. 6
Chapter 2 Theoretical Foundation and Literature Review .................................. 7
2.1 Nature of Collaboration ..................................................................... 7
2.2 Collaboration 2.0.............................................................................. 11
2.2.1 Concepts of Collaboration 2.0 .................................................. 11
2.2.2 Tools and Technology Features of Collaboration 2.0 ............... 12
2.2.3 Task Features of Collaboration 2.0 .......................................... 17
2.2.4 Challenges of Collaboration 2.0 ............................................... 19
2.2.5 Success Factors of Collaboration 2.0 ....................................... 21
2.3 Factors Affecting Organizational Adoption of Technology ............. 23
2.3.1 Internet Portfolio Map .............................................................. 23
2.3.2 Task-Technology Fit .................................................................. 24
2.3.3 Fit-Viability Model .................................................................... 26
2.3.4 Organizational Viability ............................................................ 27
Chapter 3 Research Model and Design ................................................................ 30
3.1 Research Model ............................................................................... 30
3.2 Research Hypotheses ....................................................................... 31
3.2.1 Task-Technology Fit .................................................................. 31
3.2.2 Viability ..................................................................................... 34
3.3 Constructs and Measurement ........................................................... 36
3.4 Web 2.0 Tools and Task Scenarios ................................................... 42
Chapter 4 Data Collection and Analysis .............................................................. 46
4.1 Pilot Study ........................................................................................ 46
4.2 Sample and Data Collection ............................................................. 55
4.3 Demographic Analysis ..................................................................... 55
4.4 Sample Profile .................................................................................. 57
4.5 Cross Factor Loading ....................................................................... 58
4.6 Common Method Variance .............................................................. 60
4.7 Reliability and Validity .................................................................... 64
4.8 Hypothesis Testing ........................................................................... 78
Chapter 5 Discussion and Conclusions ................................................................ 81
5.1 Discussion ........................................................................................ 81
5.2 Theoretical Contribution .................................................................. 83
5.3 Practical Contribution ...................................................................... 84
5.4 Limitation and Suggestions for Future Study .................................. 85
5.5 Conclusion ....................................................................................... 86
References ................................................................................................................... 88
Appendix ..................................................................................................................... 97

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