參考文獻
一、中文部份
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13.簡炯瑜,2007,台灣汽車銷售經營策略研究-以高都汽車公司個案為例,中山大學管理學院高階經營碩士學程在職專班碩士論文。14.林傑毓、許國崢、詹凱婷,2004,傳統產業品牌全球化策略-以台灣健康器材產業為例,長榮大學「管理思維與實務」學術研討會論文集。
15.劉淑姿,2003,無品牌與品牌行銷策略差異之研究-從4Ps模式觀點,樹德科技大學經營管理研究所碩士學位論文。16.吳俊杰,台灣機車產業發展與企業競爭策略-沙灘車產業為例,中山大學高階經營碩士論文。二、英文部份
1.Aaker D. A.1996. Measuring Brand Equity across Product and Markets, California Management Review. 102-120.
2.Aaker, David A. 1991. Managing Brand Equity. New York: Free Press.
3.Boyd, H.W. Jr., Walker. O. C. Jr. & Larreche. Jean-Claude 1995. Marketing Management a Strategic Approach with a Global Orientation, 2th ed., Irwin Inc., P253-257
4.DeChernatony, L. and G. McWilliam. 1989. Branding Terminology-The Real Debate. Marketing Intelligence and Planning. Vol. 7(7,8),29-32.
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6.Doyle, P., 1990. Building successful Brands: The Strategic Option, Journal of consumer 21, p17.
7.Keller, Kevin L. Conceptualizing, 1993, Measuring and Managing Customer-Based Brand Equity, Journal of Marketing, vol. 57, p7.
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9.Kotler, P. & Fox, K.F. 1995. Strategic Marketing for Education Institutions. (2nd ed.), Englewood Cliffs: Prentice-Hall.
10.Kotler, P., 1994. Marketing Management: Analysis Planning and control, 8th ed., N.J.: Prentice Halls, Inc.
11.Kotler, Philip. 2000. Marketing Management, tenth ed., Upper Saddle River, N.J.: Prentice Hall.
12.Leslie de Chernatony, 1991. Auditing the Factors Influencing Brand success, Marketing Intelligence & Planning, Vol. 8, No. 7, P33-38.
13.MIC 2009 Owner survey Summary Report, 2009
14.Mooij, M. K. de. 1998. The 22 Immutable Lawa of Branding, Harper-Collins Publisher, Inc., USA.
15.Onkvisit S and J.J. Shaw. 1989. International Dimension of Branding, Strategic considerations and Decisions, International Marketing Review, vol. 6, 3, P24.
16.Sullivan and Simon, A Survey Based Method for Measuring and Understanding Brand Equity and its Extendibility, Journal of Marketing Research, vol. 31 No.5, Suerior Performance, Free Press, N.Y., 1993, P271~288.
17.Barney, J. B. 1995. Looking inside for competitive advantage. Academy of Management Executive, 9(4), pp. 49-61.
18.Nigel, P., & William, G. 1996. Making SWOT analysis work. Marketing Intelligence & Planning
三、網站部份
1.http://icetrek.wordpress.com/
2.http://www.badlani.com/blog/2006/12/05/unilever%E2%80%99s-brand-impact-concept-will-definitely-make-them-a-stronger-company/
3.http://www.dealernews.com/dealernews/article/articleDetail.jsp?id=617654&sk=&date=&pageID=2
4.http://www.dealernews.com/dealernews/Sales/Consumers-Fuel-the-UTV-Market/ArticleStandard/Article/detail/466206
5.http://www.motorcycletaiwan.com.tw
6.http://www.pg.com/en_US/_images/brands/brands_landing_noflash.jpg
7.www.Businessdictionary.com
8.http://www.absoluteastronomy.com/topics/Individual_branding
9.http://www.knowthis.com/principles-of-marketing-tutorials/managing-products/approaches-to-branding/
10.http://www.absoluteastronomy.com/topics/Family_branding
11.http://en.wikipedia.org/wiki/Family_branding
12.http://en.wikipedia.org/wiki/Asus#Pirated_software_and_dissemination_of_confidential_data
13.http://en.wikipedia.org/wiki/Brand_extension#cite_note-22
14.www.dcstrategy.com/mediacentre/full_article.php?article=44
15.http://en.wikipedia.org/wiki/Co-branding
16."Competing for Customers and Capital". Southwest Airlines: Put a Little LUV in Your Logo!. customersandcapital.com. http://www.customersandcapital.com/book/2007/09/co-branding-tra.html
17.http://www.knowthis.com/principles-of-marketing-tutorials/managing-products/approaches-to-branding/
18.http://www.tgb.com.tw/