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Greenfield investment is the most difficult form of foreign direct investment. Unlike in international joint ventures/foreign acquisition which can rely on local partners/target firm to provide information and resources, greenfield investment require firms devotion by itself, this make resource aids from board of directors important. We therefore investigate if board's experience of foreign direct investment can help firm performance to succeed in greenfield investment. Greenfield investment involves high level of risk exposure, resource requirement and information requirement. We use 220 samples of Greenfield announcement of U.S. firm to address this issue. We find that board's general international investment experience, specific culture experience and specific country experience generate positive effect on the firm's greenfield performance.
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