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研究生:李海光
研究生(外文):Lee, Hei-Kuang
論文名稱:新產品開發的策略貫徹模式
論文名稱(外文):A Strategic Alignment Model for New Product Development
指導教授:許棟樑許棟樑引用關係
指導教授(外文):Sheu, D. Daniel
學位類別:博士
校院名稱:國立清華大學
系所名稱:工業工程與工程管理學系
學門:工程學門
學類:工業工程學類
論文種類:學術論文
論文出版年:2009
畢業學年度:98
語文別:中文
論文頁數:111
中文關鍵詞:新產品開發策略貫徹模式策略貫徹模式六層次模式系統創新程序
外文關鍵詞:strategic alignment model for new product developmentstrategic alignment modelsix-echelon modelsystematic innovation process
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企業的成功,最終仍是取決於其策略以及其發展產品的能力。 企業策略與技術策略是企業永續發展之基石,在整合企業策略與技術策略之策略規劃程序中,其主要挑戰在於調和匹配技術推力與市場拉力。 而策略之涵義包括有方向、目標與做法,如何創新整合現有工具,以將策略貫徹落實到新產品開發即為本研究之議題。
本研究建議一個從策略到新產品開發的策略貫徹模式(SAM-NPD),其包含(1)概念模式-策略貫徹模式(SAM);(2)分析模式-六層次模式(SEM),包括產業、市場、產品、技術、智財與成本結構分析;(3)解題模式-系統創新程序(SIP)。
最後以兩個個案分析,核電廠全幅式模擬器主電腦更新專案個案,以及太陽光發電系統之研發專案個案,說明新產品開發策略貫徹模式中的概念模式、分析模式與系統創新程序,分別或整合運用均有其貫徹(Alignment)特性,以及運用於新產品開發時之適用性。
The business and technology strategy provides the foundation for sustainable development of a business. The challenge of a strategic planning process to integrate technology and business strategy is to match technology push to market pull. Based on this perspective, the research issue of this study is “How to align the strategy of a business to new product development?”
This dissertation proposed a Strategic Alignment Model for New Product Development (SAM-NPD), which includes Strategic Alignment Model (SAM), Six-Echelon Model (SEM) and Systematic Innovation Process (SIP).
Finally, the application of this methodology to develop two projects is illustrated.
摘要 I
ABSTRACT III
致謝 V
目錄 VII
圖目錄 XI
表目錄 XIII
第一章 緒論 1
1.1 研究議題 1
1.2 研究目的 2
1.3 研究範圍 5
1.4 研究方法 5
1.5 論文架構 6
第二章 文獻回顧 7
2.1 策略管理 7
2.2 策略貫徹 12
2.3 策略管理與發展路徑圖 16
2.4 新產品開發 20
2.4.1 大量客製化 21
2.4.2 新產品開發流程 25
2.4.3專案計畫工作分項結構 27
2.5 系統性創新 27
2.5.1 萃智與非萃智工具 28
2.5.2. 創新管理與系統創新程序 30
第三章 從策略到新產品開發的策略貫徹模式 33
3.1 概念模式:策略貫徹模式 35
3.2 分析模式:六層次模式 37
3.2.1 產業結構分析 39
3.2.2 市場結構分析 40
3.2.3 產品結構分析 40
3.2.4 技術結構分析 42
3.2.5 智財結構分析 43
3.2.6 成本結構分析 45
3.3 解題模式:系統創新程序 53
3.3.1 I. 機會定義期 59
3.3.2 II. 問題定義期 59
3.3.3 III. 解答定義階段 60
3.3.4 IV. 執行期 60
3.3.5 V. 應用探索期 60
第四章 個案一 核電廠全幅式模擬器主電腦更新專案 62
4.1 策略貫徹模式分析 62
4.2 六層次模式分析 64
4.2.1 產業結構分析 64
4.2.2 市場結構分析 65
4.2.3 產品結構分析 67
4.2.4 技術結構分析 68
4.2.5 智財結構分析 68
4.2.6 成本結構分析 71
4.3 系統創新程序 72
4.3.1 I. 機會定義期 72
4.3.2 II. 問題定義期 75
4.3.3 III. 解答定義階段 77
4.3.4 IV. 執行期 79
4.3.5 V. 應用探索期 80
第五章 個案二 太陽光發電系統研發專案 82
5.1 策略貫徹模式分析 82
5.2 六層次模式分析 83
5.2.1 產業結構分析 83
5.2.2 市場結構分析 86
5.2.3 產品結構分析 88
5.2.4 技術結構分析 89
5.2.5 智財結構分析 90
5.2.6 價格結構分析 90
5.3 系統創新程序分析 91
5.3.1 I. 機會定義期 91
5.3.2 II. 問題定義期 94
5.3.3 III. 解答定義階段 96
5.3.4 IV. 執行期 98
5.3.5 V. 應用探索期 99
第六章 結論與未來研究方向 101
6.1 結論 101
6.2 未來研究方向 102
參考文獻 105
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