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研究生:賴亭羽
研究生(外文):Lai, Ting-Yu
論文名稱:透過需求鏈管理觀點探討企業如何確認綠色需求以提升綠色績效
論文名稱(外文):Identifying Green Demand for Improving Firm's Green Performance based on Demand Chain Management
指導教授:朱詣尹朱詣尹引用關係
指導教授(外文):Chu, Yee-Yeen
學位類別:碩士
校院名稱:國立清華大學
系所名稱:工業工程與工程管理學系
學門:工程學門
學類:工業工程學類
論文種類:學術論文
論文出版年:2010
畢業學年度:98
語文別:中文
論文頁數:86
中文關鍵詞:綠色需求需求鏈管理綠色績效體制理論資源基礎觀點理論
外文關鍵詞:Green DemandDemand Chain ManagementGreen PerformanceInstitutional TheoryResource-Based View
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企業在面對綠色需求時,若能夠轉而主動積極確認,則可視為是企業獲得永續發展的途徑之一。本研究先釐清綠色需求的相關內容,接著利用需求鏈管理的概念來解析綠色需求的確認過程,輔以體制理論解釋外在綠色環境如何影響企業,並透過自然資源基礎觀點理論建議企業該如何運用本身與綠色相關的資源能力來確認綠色需求,用以提升企業在環境、經濟、社會面的綠色績效。
  本研究以擁有電子光電產品的個案公司為主要研究對象,透過需求鏈管理的產品生命週期概念,可將體制面所產生的綠色需求展開到企業的營運活動之中,並連結起企業對於資源能力在各個不同產品生命週期階段所進行的選擇、配置與運用;需求鏈管理中的協同合作則可加強企業的自然資源能力來回應體制面所著重的綠色需求,甚至是積極掌握與創造。當企業越能夠強化自身的自然資源能力來主動影響體制力量時,則越有機會協助企業創造新的綠色價值,提升綠色績效,達到確認綠色需求的目的。最後本研究歸納出綠色需求確認的相關流程步驟。

One of the ways leading towards sustainable development of the firms is to adopt proactive approaches to identify green demand. This study first examines the relevant contents of green demand then develops a demand chain management (DCM) approach to analyze the identifying process of green demand. The approach makes use of institutional theory to explain how external environmental conditions influence the firms’ analysis and natural-resourced-based view to suggest how the firms could employ own resources and capabilities associated with natural environment to identify green demand for improving environmental, financial, and social performance.

This study examines the DCM approach with selected cases from several firms offering electronics and electro-optic products. Through the product life cycle analysis in the DCM approach, the case firms may derive the green demand stemming from institutional forces into operations and connect the selection, deployment, and application of resources and capabilities with the life cycle stage. Collaboration in the DCM approach can also enhance the firms’ natural resources and capabilities to respond to green demand from the institutional forces, even to grasp and create new demand. When firms reinforce more its own natural resources and capabilities to influence institutional forces proactively, it can have more opportunities to create new green value, improve green performance, and then achieve the objectives of identifying green demand. Finally, this study summarizes the findings in a set of green demand identification processes and procedures.

摘要 I
圖目錄 VI
表目錄 VII
第一章 緒論 1
1.1研究背景 1
1.2研究動機 2
1.3研究目的與議題 2
第二章 文獻探討 4
2.1綠色需求 4
2.1.1綠色需求內涵 4
2.1.2綠色需求源頭與種類 7
2.1.3企業對於綠色需求確認之動機 9
2.1.4永續發展下的綠色績效 10
2.2需求鏈管理 12
2.2.1需求鏈管理的定義、內容與重要性 12
2.2.2需求鏈管理架構 14
2.2.3綠色議題下的需求鏈管理 16
2.2.4需求鏈與績效 18
2.3體制理論與資源基礎觀點理論 21
2.3.1體制理論 21
2.3.2資源基礎觀點理論 24
2.3.3體制理論與資源基礎觀點理論的結合運用 26
第三章 研究方法與架構 28
3.1研究方法與步驟 28
3.2研究模式 29
3.3研究對象 31
3.4研究範圍與限制 33
第四章 案例分析與討論 34
4.1案例企業背景簡介 34
4.2綠色需求、產品生命週期、體制力量之分析 37
4.2.1綠色需求與產品生命週期鏈結分析 37
4.2.2 Wal-Mart個案分析 39
4.2.3華碩個案分析 42
4.2.4友達個案分析 43
4.2.5中強光電個案分析 45
4.2.6 PNY個案分析 46
4.3需求鏈管理與自然資源能力之分析 47
4.3.1 Wal-Mart個案分析 47
4.3.2華碩個案分析 52
4.3.3友達個案分析 56
4.3.4中強光電個案分析 60
4.3.5 PNY個案分析 62
4.4綠色績效之分析 63
4.4.1體制力量、自然資源能力、綠色績效之分析 63
4.4.2綠色績效與需求鏈管理之分析 66
4.5綜合討論 67
第五章 結論與建議 73
5.1研究結論 73
5.2後續研究與建議 75
參考文獻 76
附錄 訪談資料 86
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中文文獻
林易詳,2009,「體制力量、高階確認、綠色創新的採行與組織績效之關聯性研究-以台灣地區電機電子產業為例」,國立高雄應用科技大學企業管理系碩士論文。

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吳思華,策略九說,第二版,臺北,臉譜文化,民國八十七年。

網站資料來源
[1]王凌段燚,2008,關於企業開展綠色需求激勵的探討論文,論文網-工商管理論文-企業文化。
http://www.qzao.com/qiyewenhua/200807/31-306412.shtml

[2]Admin,2008,綠色營銷基礎3-綠色需求,中國直銷網。
http://www.zhixiaowang.com/show.php?contentid=12397

[3]聯合國世界環境與發展委員會-永續發展的定義與相關綠色績效內容
http://www.un.org/esa/dsd/index.shtml

[4]Wal-Mart的永續發展策略
http://walmartstores.com/Sustainability/

[5]Wal-Mart視環保為轉機與商機
http://www.bnext.com.tw/article/view/cid/0/id/9295

[6]Wal-Mart's Environmental Game-Changer
http://blogs.hbr.org/kanter/2009/07/walmarts-environmental-gamecha.html

[7]友達的綠色承諾
http://www.auo.com/auoDEV/citizenship.php?sec=greensolution&ls=tc

[8]瞄準六大核心領域 友達啟動「綠色選擇」
http://www.web66.com.tw/web/UPT?UPID=65736

[9]中強光電的企業社會責任相關內容
http://www.coretronic.com/

[10]Wal-Mart的電子產品回收措施
http://walmartstores.com/Sustainability/8787.aspx

[11]綠色華碩--領先業界獲頒「第三類環境產品宣告」與「碳足跡」認證
http://brandingtaiwan.org/news_topic_detail.aspx?sn=191&pages=0&t=h

[12]友達的碳足跡減量內容http://www.auo.com/auoDEV/citizenship.php?sec=carbonfootprint&ls=tc


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